Posts tagged with Advertising

Google's new global ads represent a shift. Just not in search.

For a company that has long relied on word of mouth to promote its products — Google has been going crazy with advertising lately. This summer the company launched an old school ad campaign, complete with billboard and print ads, to promote its cloud-based apps business. And now the company is announcing that its "Going Google" billboard campaign will be going global, with more print, online and outdoor ads promoting the Google suite of office products. 

Tom Oliveri, director of enterprise marketing at Google, tells The New York Times this will be “one of the most visible Google has done and the most significant campaign for the enterprise side.” The company is also looking to hire two big marketing titles.

Is the this notoriously anti-marketing company changing its tune on advertising? Maybe. But not because of changes in the search business.

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Has Yahoo peed the carpet with its new ad campaign?

Yahoo CEO Carol Bartz is tired of the press trying to dictate what Yahoo should and shouldn't do with its business. But the company's new $100 million ad campaign, which was met with much derision from the press when it launched last month, does not appear to be doing well with consumers.

In an interview with The New York Times this week, Bartz explained her views on feedback:

"I have the puppy theory. When the puppy pees on the carpet, you say something right then because you don’t say six months later, 'Remember that day, January 12th, when you peed on the carpet?' That doesn’t make any sense. 'This is what’s on my mind. This is quick feedback.' And then I’m on to the next thing."

Is it time to admit that Yahoo peed the carpet?

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With a pay wall coming, The Times promotes the brand

With the death of the News Corporation title thelondonpaper last week, chatter about pay walls has increased. News Corp. CEO Rupert Murdoch has already said that most, if not all, News Corp. titles will have a pay wall in place soon enough.

In anticipation of that,  The Times has launched an ad campaign on the Tube that promotes what they see as their unique brand of news.

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Q&A: Erik Proulx on his documentary 'Lemonade' and life after ad layoffs

After getting laid off by ad agency Arnold last fall, copywriter Erik Proulx took to the web, creating a job-search site for recently unemployed advertising professionals and chronicling their stories on Please Feed The Animals.

Production company Picture Park took an interest in his work and soon Proulx' interviews turned into a film. The resulting documentary, "Lemonade," focuses on 15 people who were laid off (including himself) and is set to premiere in the fall.

I caught up with Proulx to talk about what his recent unemployment has taught him about the economy, the ad industry and life after layoffs.

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The Economist launches a massive ad campaign - but is that a good thing?

The Economist launches massive ad campaignToday it was announced that the London-based current affairs/economics magazine The Economist is launching a far-reaching ad campaign aimed at broadening its readership. It's a unique title in a unique position with an equally unique readership. But an ad campaign could spoil that...

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Search arrogance can easily backfire

In these days of digital goodness, I'm sure I'm not alone in noticing more and more brands using the phrase: 'search for us online...' in their ad campaigns. But this strategy has failed many, many times, so why do brands take the risk?

A quick scout around the digital media press, and obviously the obligatory question posted on Twitter, revealed many examples of brands using search in ads:

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Convincing the boss to invest in social media

So, you've decided to 'get social' with customers on the web, but how can you build strong reasoning to support the decision? How can you get the boss on your team and actively investing in social media at your side?

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The beginning, middle and end of brand storytelling

Storytelling is being hailed as the new big idea, but it's not that new.  What makes a good story in this viral, user-generated, post advertising world has always made a good story. 

From papyrus to pulpit to plasma screen, the attributes of a ripping yarn have remained the same: credibility, digestibility, and most importantly, emotional resonance.

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Tim Berners-Lee to lose web privacy fight?

Tim Berners-Lee has today been rightly defending the internet as a platform that should be kept free from snooping, but I fear he is swimming against a rising tide.

The creator of the web (and scourge of print media barons) is fighting against those who want to track and monetise user behaviour.

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