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Not all affiliate activity is the same.
Any single affiliate programme is as likely to include behavioural re-targeting, site abandonment-triggered emails or downloadable software as it is to number ‘traditional’ affiliate stalwarts such as blogs and incentive-based sites.
This is a good thing. Affiliate marketing should be as focused on targeting as any other online marketing channel and it is a sign of the health of the industry that new methods can find a place in an environment where the focus has always been on customer acquisition.
Furniture retailer Mydeco.com is relaunching as an e-commerce site in a move to improve customer experience.
The company's affiliate concept, which links to products from 1,500 partners, will continue to operate under a new domain name before Christmas.
The issue of the reliability of cookie-based tracking is perhaps one of the most important issues for affiliates and always has been.
Affiliate marketing operates on the basic assumption that the sales affiliates refer to advertisers are tracked and reported correctly.
Advertisers will have a set of key metrics which they measure the success of their campaign against. Typical metrics include but are not exclusive to: new vs. existing customer %, average basket values and lifetime value of customers.
These metrics will vary from advertiser to advertiser to be in line with their core strategic objectives.
As the affiliate channel continues to become more sophisticated, it is becoming increasingly difficult to categorise affiliates based on their promotional type.
With boundaries becoming blurred, affiliates should be assessed on their individual merits rather than grouped by their traditional category.
In her recent post on Econsultancy, Helen Southgate, the chair of the IAB Affiliate Marketing Council discussed the myths associated with attribution within the affiliate channel.
She rightly pointed out that the affiliate market is not looking for an alternative to the last click model.
If you are an affiliate manager you face something of a dilemma: how to attract a range of good quality affiliates to your programme without becoming bogged down in managing the issues that this multitude of relationships may present?
Affiliate marketing is something of a bottomless pit: it is not a question of performing a set number of tasks; there is always more you can do, which can very quickly swallow up a large amount of your time.
With 51% of mobile users in the UK having already interacted with m-commerce, there is significant opportunity for advertisers who embrace the channel.
Previously, I investigated the development of mobile commerce through the affiliate channel, analysing the data for the first quarter of 2011.
As we enter the third quarter, it provides an opportunity to study the growth trends demonstrated throughout the second quarter.
Previously I investigated the change in affiliate promotional type across the network. This post examines how this varies across three sectors and highlights the reasons behind this.
What do advertisers want to see from their affiliate programmes?
Generally speaking, they ask two things: firstly, that the largest possible proportion of their affiliate base is active in driving sales revenue; secondly, that there be a constant feed of good quality new affiliates coming onto the programme to actively promote them.
As competition in the affiliate marketplace intensifies so advertisers should be optimising their campaigns wherever they can.
An obvious, yet often overlooked, place to start is click to sale conversion rate.