Part of my daily routine here at Econsultancy is to log into the admin section of the site and run through the new blog comments.
The blog currently has an Akismet spam filter, which sweeps posts it deems dodgy under the digital carpet, but unfortunately it isn’t perfect.
Recently there have been a few comments about this unreliability, so I thought it might be handy if I clarified how the system works and why you might occasionally see a comment you posted disappear...
Internal linking is an important SEO tactic, but it's also important to optimise the site experience for users.
In this article, look at the importance of internal linking for publishers, and explain the tactics I use on this blog.
I don't claim to be the font of all knowledge on this issue, so I'd love to see your tips as well....
Competitions have become a regular feature in social media campaigns.
They are common on Facebook and Twitter, starting to get a look in on Google+ and are a regular offering on the altar of blogger outreach.
There is a whole community of digitally savvy “compers” who spend hours each day tracking down the latest competitions. Their logic is sound: if you enter enough random draws then you will eventually win.
Once the comper community knows a brand or blog runs regular competitions they’ll keep a close watch for the next one.
Community sites like Loquax or even MoneySavingExpert allow compers to surface and share other competitions too.
There are many content marketing tools that B2B marketers can use. The most popular is the blog. In Rebecca Lieb’s book, Content Marketing, she says: “No topic or industry is too arcane for a blog”.
She cites a US-engineering company, Indium, that has no less than 73 different blogs…on soldiering materials. Having that many blogs increased the firm's inbound leads by 600%.
But creating original content and finding time to do it is a business' biggest challenge she says. This is also something that I hear frequently too. But as a recent Hubspot report showed that blogging is something businesses cannot afford to avoid.
A new report into the use of social media among the UK’s top 50 tech companies has found that while usage has increased since 2011, engagement levels have actually fallen.
EML Wildfire’s study found that LinkedIn proved to be the most popular social network, with 98% of companies in the study having registered an account, compared to 82% on Twitter and 68% on Facebook.
Interestingly, Facebook usage has actually dropped slightly from 70% in 2011 and would have fallen further had it not been for B2B businesses.
In the 2010 and 2011 reports 100% of B2C companies used Facebook, however this fell to 83% in 2012, while B2B usage increased from 32% in 2010 to 65% this year.
If you need to create a social media marketing plan for your business in 2013 you'll be smart to cut these three strategies completely out of your budget, providing they meet these "tough love" performance criteria.
This is the year when content marketing and social media focuses like a laser on leads and sales. Or else.
Content marketing doesn't have to be ardous and expensive, agile content marketing makes the content marketing challenge look a whole less daunting.
Content marketing is how the modern buyer comes to know you; you may not know it but your customers are becoming increasingly savvy about your industry and your competitors.
This is mainly due to content marketing, your content isn't just the copy that appears on your website, it can be found in a variety of guises i.e., social, blogs or meta titles and descriptions within search results.
According to Econsultancy's recently published Content Marketing Survey, the number of search queries for the phrase 'content marketing' has more than doubled in the past two years, a reflection of the fact that more and more companies are turning to content marketing to promote their wares.
When used effectively, content can be one of the most powerful marketing tools, but many companies dipping their toes in the content marketing water are making huge mistakes in how they develop and execute their strategies.
This infographic from Launch Grow Joy contains some useful tips on promoting your blog articles once you have published them.
Some tips are obvious, such as submitting posts to social sites, but you should find some new ways to promote your content.
If you need inspiration for your blog, here are the 34 types of blog post that work wonders for Econsultancy.
Last weekend, more than five hundred bloggers gathered at Moorgate, London, for the biggest parent blogger conference in the UK.
The event, BritMums Live, attracted keynotes from Sarah Brown, Ruby Wax, Cherry Healey, and many respected bloggers, journalists and writers.