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Time tracking is a fact of agency life. You do some work, you record your time. This is logical because you’re charging by the hour: tot up the hours done at the end of the month and you can send an invoice.
But time tracking is something that in-house marketers seem to have never got on with. Surely the only point of doing it is for management to monitor how long your tea breaks take?
If they introduce time tracking, what will the next step be? Rationing of biscuits? A maximum number of loo breaks?
This idea misses something very important: for some activities tracking time is the only way of measuring and improving return on investment.
And at the end of the day, that’s what your boss (and his boss) care about.
It was an interesting week. As news of the debate over the possible bailout of the United States' struggling automakers captured the headlines and largely dictated the mood in the major financial markets around the world, newspaper titan Tribune Co. filed for bankruptcy and the Pulitzer Prize Board decided to fully embrace online journalism.
Last week, I discussed the success story of Stephanie Meyer and her Twilight series of vampire romance novels. Meyer's use of social media played a role in the successful promotion of books that have sold over 25 million copies and that led to the blockbuster adaptation of her first book as a motion picture.
There's a lot of talk these days about using social media to engage with your customers (and prospective customers). A huge amount of debate has taken place between those who argue that social media is crucially important to businesses today and those who say the emperor has no clothes.
One might make the argument that of all the Wall Street personalities who made names for themselves in the internet boom of the late 1990s and in the bust that soon followed, Morgan Stanley's Mary Meeker was the most important.
The BBC has released the results of its experiment with in-text links, and it seems the corporation is still not sure how to deal with the issue of linking out from its articles.
The Independent launched Independent Minds last week, a blogging platform for the newspaper's journalists and readers.
While most newspapers have blog sections now, only a couple of nationals (The Sun and Telegraph) have tried the reader's blogs idea so far, so I've been having a look at Independent Minds...
I'm a professed 'social media' skeptic. I believe that much of the hype around social media is unjustified.
I believe anyone arguing that every corporation should be seeking out 'conversations' and becoming 'friends' with customers on social networks largely reflects a misguided and naive marketing philosophy.
According to a study recently released by Yahoo, UK internet users are suffering from information overload.
As reported by the Association of Online Publishers UK, the study, which is entitled "Return on Attention," found that 70% of users "admitted to spending hours sifting through unwanted or irrelevant information."
Monetizing a blog can be hard. If you're using WordPress, eliminate some of the time you're probably spending managing your ads so that you can focus on producing great content and finding ways to better monetize that content.
Here are 6 WordPress plugins to help you do just that.
Microblogging service Twitter is not only useful for online marketers, or to link to interesting blog posts; it can also be an effective customer service tool.
Rebecca on SEOmoz has provided an interesting case study describing how Comcast used Twitter to solve an issue for her; something other companies can potentially learn from.