Posts tagged with Christmas

Six paid search tips for a very merry Christmas

Paid search is a key element of marketing campaigns during the festive shopping season.

What should advertisers be focusing on to succeed this year?

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Why Christmas begins early for online retailers

There used to be an unspoken rule about the Christmas retail season that any ads would only begin after Bonfire Night was over. After that, the deluge began.

Unusually for today’s society, this particular season is getting longer not shorter, as advertisers and retailers inculcate in consumers the idea that Halloween is now the time when the floodwaters are unleashed.

Christmas now begins on November 1st, Hark the Herald Angels Sing! But for online retailers it comes even earlier because of the seasonal gravity of that time of year.

A bad Christmas in the age of algorithms and customer acquisition extends beyond revenues and margins; it probably spells the end.

Recent research from Ometria bears this out on data it accumulated from comparing last year’s Christmas with the first ten months of this year.

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95% of online shoppers will use click and collect this Christmas: stats

This is a huge increase from the 45% of online users using click and collect last Christmas.

Obviously the main benefit of click and collect is the ability to pick up purchases when and where the customer chooses. 

You don’t have to wait in your house all day for a package, or take a trip down to the sorting office before it closes on a Saturday morning if you’ve missed it.

The other benefit is that theoretically click and collect should always be free to the customer. Almost 80% of the online shoppers surveyed said they expect click and collect to be offered for free.

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Seasonal pages and SEO strategy: what works best?

How should sites plan their SEO strategies for seasonal events, which tend to be very competitive? 

The obvious example is Christmas, but recurring events like Valentine's Day, Mother's Day and sporting occasions like the Grand National all provide spikes in traffic and interest which brands should look to take advantage of. 

Using examples for Christmas-related search terms, I'll look at the best strategy for ranking for such competitive events. 

Broadly speaking, the answer is to publish early and not to mess with the pages too much.

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Ecommerce and Christmas delivery: some retailers still don't get it

For anyone thinking of buying online between now and Christmas Eve, one of the biggest questions will be 'can this retailer deliver in time for Christmas?'.

However, many ecommerce sites are still way too vague about this information. This means that people will either decide not to order, or will press ahead and risk disappointment. 

With the example of children's onesies (which seem to be like hen's teeth this year), I'll be looking at the approaches of different sites. 

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Key Christmas trends to keep in mind this season: stats

With higher-than-usual retail activity, an abundance of free time for many people and the popularity of tech-orientated gifts, Christmas is always an interesting time for digital trends. 

The Ecommerce section of our Internet Statistics Compendium includes the best freely available Christmas e-retail data from around the web as well as our own research, and now stretches back several years.

This gives users a good overview of how people are increasingly approaching their festive shopping across digital media and platforms, and helps us make some predictions about forthcoming Christmas behaviour for 2013.

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ASOS nails Pinterest this Christmas

In the run up to Christmas 2013, it seems that online fashion retailer ASOS is the top UK brand on Pinterest, generating 1,728 shares per week.

These findings come from the latest study by Searchmetrics, based on the top ten UK retail sites. 

Every company in the top 10 has set up its own official Pinterest page, largely as a result of the image based platform becoming the third biggest social network globally and increasingly responsible for driving traffic towards ecommerce.

ASOS has recently redesigned its homepage to put added emphasis on content marketing, and already has a strong cross-platform strategy when it comes to social.

Here’s some more stats that highlight ASOS’s success on Pinterest.

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10 interesting digital marketing statistics we've seen this week

It's Friday again, so here is a collection of statistics for you to enjoy.

This week it includes click-and-collect, live chat, online travel bookings, mobile privacy, Facebook ads, and ecommerce this Christmas.

And for more digital marketing stats, check out our Internet Statistics Compendium.

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Bringing the in-store Christmas shopping experience online

The weeks running up to Christmas Day are some of the busiest of the year for retailers, counting for a huge proportion of total annual sales.

This year, however, the US is expected to see a slight downturn in spending per family during the holiday season due to lingering uncertainty after the recent government shutdown.

On average, shoppers will spend $737.95 on presents, decorations and food for the festive season, which is about 2% less than 2012 according to the National Retail Federation.

With this year’s festive season presenting retailers with a bit of a challenge, it is also providing them a great opportunity to build real and lasting brand value and to win over such a precious customer base.

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Five stat-packed Christmas ecommerce infographics

With Christmas just a month or so away, the ecommerce tips and predictions are coming thick and fast, not least from this blog

As ever, we're expecting a record Christmas for ecommerce sales, while mobile is likely to play a massive role. 

Here are five Christmas-themed ecommerce infographics packed full of stats...

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Five top tips for capturing the Boxing Day opportunity

During the festive period Boxing Day becomes the second hive of frenzied shopping activity as people look to grab as many bargains as they can in the post-Christmas sales.

Last year IBM reported that Boxing Day sales returned to their pre-Christmas peak.

Here's my five top tips for how you can get your ecommerce site ready for this next busy shopping period.

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How Harrods, Macy's and other retailers are inspiring Christmas shoppers

Over the past few weeks online retailers have begun unveiling tools aimed at inspiring shoppers as they search for Christmas gift ideas.

I’m unconvinced as to whether these features have any impact on sales as they often appear a bit gimmicky, but judging by their popularity among retailers they presumably achieve some kind of ROI.

I’ve already reviewed Argos’ rather quirky Gift Finder which offers a unique browsing experience at the expense of usability, so in the interest of fairness thought it would be interesting to take a look at how other brands are catering to Christmas shoppers.

Here’s what I came up with...

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