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Posts tagged with Internet

Airfix

13 awesome interweb things that have amused us this week

Hello all readers and welcome to our newish thing, which was called 'Crowdsauce'. 

No doubt this shabby pun is in use in many places on the internet, but here it denotes a round-up post, potentially replacing our weekly infographic, where we can relax and share some fun or interesting stuff (caveat: mostly pointless).

It wasn't doing very well, named 'Crowd Sauce', so we've gamified the title a little bit. I hope you don't feel you were led here under false pretences?

The categories will likely differ each week. Let’s go…

0 comments
Bassdogs

Crowd Sauce #2 - Siri, flash mobs and daschunds

Hello all readers and welcome to the second edition of our new thing, 'Crowd Sauce'.

No doubt this shabby pun is in use in many places on the internet, but here it denotes a round-up post, potentially replacing our weekly infographic, where we can relax and share some fun or interesting stuff (caveat: mostly pointless).

The categories will likely differ each week. Let’s go…

1 comment

Crowdsauce #1: Batman, bunnies and bees

Hello all readers and welcome to our new thing, 'Crowdsauce'.

No doubt this shabby pun is in use in many places on the internet, but here it denotes a round-up post, potentially replacing our weekly infographic, where we can relax and share some fun or interesting stuff (caveat: mostly pointless).

The categories will likely differ each week. Let’s go…

4 comments

10 interesting digital marketing stats we’ve seen this week

This week's stats are mobile-heavy. The standout piece of data surely being the astonishing revelation that 24% of us believe losing our phone would be detrimental to our mental health.

Keep a tight hold on that device, and read on. If you're interested in more on mobile, check out our Mobile Commerce Compendium.

2 comments

Stats: Time to reassess and redefine silver surfers?

The beginning of the year is always a fascinating time for stats as numerous analysts look to the data of the preceding 12 months before estimating likely trends on the horizon.

The latest update to our Internet Statistics Compendium reflects this, with major additions from new research by Mary Meeker, IAB and comScore among many others.

Indeed, it is the latest batch of reports from comScore, and particularly its UK Digital Future in Focus 2013I’m focusing on today.

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FaceTime and Skype search terms see peak on Christmas Day

How the internet changed Christmas

The internet has become so integral to our everyday lives that even the most old-fashioned items on the Christmas 'to do' list have now been transformed. 

So it's true that in some situations, we actually can't live without technology, but metaphorically speaking, could you have survived Christmas without it?

Here's my top 10 ways in which the internet changed Christmas in 2012:

2 comments

Big data: shifting the bell curve to the long tail

Chris Anderson from Wired opened the DMA conference in Las Vegas focusing on a subject on everyone's mind this year: big data. For Anderson, big data isn't just little data, bigger. It's a major shift of mind set that he predicts will be a necessary core competency for businesses and the work force alike. 

We've come from a world as marketers where there is a right and wrong. A single hypothesis that we test or a good model that we want to scale. But big data isn't about that. We have to think like Google.

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JUMP magazine: Moving from big data to attribution

With only two weeks until our JUMP conference in New York on November 1, we've pulled together some of our best pieces on integrated marketing from our staff and guest writers for our Fall magazine

"Joined-up" or integrated marketing really matters. It can enhance the customer experience, while increasing engagement, satisfaction, sales and profits. JUMP will shine a bright light on the best practice in multichannel sterategies.

Our feature article comes from the folks at Experian, who will be leading a webinar on "Big data love" on October 18, and they tackle the issue of attribution and give you some practical advice. Once marketers can identify customers across all channels, they can truly measure the efficiency of their marketing campaigns.

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Making sense of the B2B marketing mix

We recently launched our first B2B Internet Statistics Compendium, which sits separately from our main Internet Statistics Compendium and aims to make it easier for B2B marketers to find the relevant information needed to make sense of an increasingly complex and fast-changing marketing landscape.

There has been a great amount of B2B-focused marketing data published during recent months. In a sector which is becoming increasingly dependent on reaching out to new business across multiple channels, it has never been more important to get the mix right. 

Here are some key B2B marketing trends to keep an eye on...

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Q&A: BusinessWeek.com Editor-in-Chief John A. Byrne

Journalism on the web requires a new way of thinking. As editor-in-chief of BusinessWeek.com, John A. Byrne is responsible for guiding the BusinessWeek brand on the web.

In this exclusive interview Byrne, who was previously editor-in-chief of Fast Company and is the author of eight books, talks at length about BusinessWeek's strategy for engaging readers and managing BusinessWeek's web brand.

7 comments

Experts demystify Twitter

The burgeoning interest in Twitter was evident yesterday when several hundred people turned out for a keynote panel session at Internet World. Here is a summary of the question-and-answer session, with some additional pointers which might also be helpful.

3 comments