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My particular area of expertise is digital marketing, media and ecommerce.
However, whilst I remain excited by what is possible with purely digital marketing, I am most intrigued by marketing that makes intelligent, creative and effective use of a mixture of media.
Multi-, or Omni-, channel marketing that choreographs an experience across touchpoints both physical and digital.
LinkedIn has made a lot of improvements and changes to its functionality recently, not least to the ‘Publish’ function.
For those who missed it, last year LinkedIn rolled out the ability to publish blog posts directly on the platform.
The 80/20 rule is incredibly useful. As marketers, for example, it can help show us what we should be focusing our efforts on and what we should either automate or ditch altogether.
While convenient, there’s also an uglier side. For instance, when it comes to content marketing, many marketers spend 80% of their time crafting the perfect piece of content, while only 20% of their time distributing it.
Want to know what's happening in the red-hot world of Asian digital marketing?
Well this summary of Econsultancy's Digital Cream event in Singapore will help you to find out.
There is a debate among marketing and corporate communications professionals as to what is more engaging and important.
Is it your company’s LinkedIn page or your company’s website? Undoubtedly I believe that it is your LinkedIn company page and here‘s why.
Many people say that they have posted blogs and articles on their company website and very few people have read them let alone shared them. They are basically getting no engagement.
The answer to me is a pure numbers one. Build it and they will come is a myth. Build it and you have to spend dollars marketing it. However if someone else has already built a community that has more than 300m people, then why not focus on that? Or at give it attention alongside your corporate site?
LinkedIn ad targeting is great. But when you have to duplicate a campaign, you may run into trouble.
Here's how you can avoid it.
Many people say to me that they don’t generate any business through LinkedIn. I have a simple reply. You’re doing it wrong.
There has also been some debate recently on the Econsultancy blog around whether Facebook is more effective than LinkedIn for B2B marketing.
To counter this argument, here are five best practices to make the most of LinkedIn and achieve your business goals...
For marketers, picking a digital ad platform to use and to master is important and is taken with as much care as any major commitment or purchase.
Here are some strong arguments why Facebook may be a better platform than LinkedIn for your B2B campaigns.
Do you ever wonder which social network is best for B2B marketing?
Me too, so I did some audience research and found some surprising results.
Here's how you can do it too.
As a marketer I shudder when I see a valuable communications channel like a LinkedIn company page being misused by non-marketing people such as human resources (HR).
What a missed opportunity to engage, inspire and market your company.
Would you let your HR team create your corporate website? Of course not.
So why are they allowed to be anywhere near your LinkedIn company page where they can do untold amounts of damage to your brand by not engaging and communicating?
More US digital marketing statistics for you this week.
Highlights include a user milestone for LinkedIn, the changing revenues of US newspapers and consumer attitudes towards digital advertising in automotive. And lots more, of course.
Enjoy, and make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats.
LinkedIn search targets ads poorly, resulting in wasted clicks, and returns poor people search results.
Here's why this is important and how LinkedIn can improve this feature.