{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Market Research

Leader, participant or observer: How “social” is your company?

FedEx logoIt’s clear “everyone’s doing it” when it comes to marketers and social media – but that doesn’t mean everyone understands why. Examples of social media successes and failures abound, but with minimal standardization, it's not easy to benchmark one company's strategy against a competitor's, or the industry at large.

FedEx and PR and marketing agency Ketchum have a new study on the matter. Surveying more than 60 brands such as AT&T, Cisco, Southwest Airlines, Chevron and GM, their research found marketers fall into three distinct buckets in terms of their social media efforts.

2 comments

Can you start a new business in ten steps with $2,000?

The internet is an entrepreneur's dream. Thanks to the web, a greater number of individuals around the world have been given the opportunity to start a new business.

But while the internet has helped bring entrepreneurship to the masses, the internet hasn't changed the difficulties entrepreneurs face in starting a company, and arguably, it hasn't improved the odds of success.

14 comments

Facebook set to become a bona fide market research service?

In its short life span, Facebook has rapidly become one of the most popular destinations on the internet. That hasn't, however, translated to instant profits.

Despite its incredible metrics, Facebook has struggled with revenue and profitability. Hundreds of millions of dollars in capital have been provided to keep the company growing but thus far, Facebook hasn't developed a business model that appears to offer the promise of self-sustainability in the near future.

2 comments