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B&Q recently launched its new Club loyalty app as it seeks to take advantage of that fact that up to two-thirds of its customers use their phones in-store.
The home and garden retailer already has more than 640,000 customers signed up to its loyalty scheme, so the idea is to give them an easier way to redeem offers and also attract new users.
Rather than rewarding purchases with loyalty points, the B&Q Club app gives customers a reason to go in-store by offering exclusive discounts on various products.
The app, which was designed by Grapple, is available on iOS and Android, so I gave it a test run on my Galaxy S2...
However one UK startup is hoping to steal a march on its competitors with a new mobile app that allows users to transfer money and make payments for free.
Droplet has already achieved success among merchants and consumers in Birmingham and now aims to take its service nationwide.
To find out more, I spoke to CTO and co-founder Will Grant...
Throughout 2012 we saw speculations and rumours surrounding Facebook and its IPO. There have been plenty of doom and gloom predictions and Facebook itself has stayed tightlipped about how it is going to grow in the future.
So what's going to happen with Facebook and its billion users in the year to come?
Dunkin Donuts has been looking to a strategy to combine social media and mobile in order to grow brand loyalty.
On its social networks, it has 7.7 million fans on Facebook with just under 5000 daily organic likes, and over 1-2 million daily impressions. On Twitter, it has more than 180,000 followers and 200 to over 1000 tweets/ conversations each day. As for YouTube, Dunkin Donuts has more than 2500 subscribers and 1.6 million video views.
Even with the numbers it does have in their social channels, one of Dunkin Donuts' main goals is to grow its fan base and allow customers to participate in the brand to help build loyalty and, in turn, earned media. The company saw mobile as a good way in.
Sainsbury’s has begun testing a new ‘Scan & Go’ smartphone app that allows customers to scan items as they shop rather than at the till.
The app syncs with your Nectar card so at the checkout you simply swipe your card and it registers all the items you have scanned. Payment is then made in the normal way.
Scan & Go is currently being trialled with a limited number of Nectar cardholders at two Local stores in London and a supermarket in Hampshire.
Luckily one of the stores involved in the Sainsbury's pilot scheme is round the corner from the Econsultancy office in Clerkenwell, so I popped in to give it a go...
Along with eBay, Amazon was one of the first brands to see the early potential of mobile commerce and is now leading the way in terms of innovation and mobile sales.
Its mobile site and apps have been a huge success and helped it to both maintain its dominance of e-commerce and extend its market reach.
Part of Amazon’s success on mobile is obviously attributable to its reputation as a trustworthy online retailer, but that doesn’t tell the full story. Other well-known brands haven’t adapted to m-commerce with the same urgency or focus on user experience and are now playing catch up.
So here we look at 12 reasons that have contributed to Amazon’s success in m-commerce...
A recent study looking at which retailers offer the best multichannel customer experience found that consumers liked the fact that Amazon synchronises its shopping basket across its desktop site and mobile app.
So, if you add a DVD to your shopping basket online it immediately adds it to the app as well. This makes perfect sense, and fits with the way people research and switch between channels.
It’s a feature that is quite easy to miss, but is a great example of offering the customer a consistent experience across different channels rather than viewing desktop and mobile in isolation.
To find out whether or not it is common practice, I looked at the iPhone apps for eight other retailers to see whether they offer the same function...
L’Oreal has launched a new iPhone app with the dual aim of promoting its INOA hair colour range and driving customers into its salons.
INOA Colour Capture uses geolocation and augmented reality (AR) to allow users to grab one of thousands of virtual bubbles that will be released around the UK in September.
Users can either win a hair colouring service from one of the participating salons or a colour care sample pack.
It is L’Oreal’s first foray into mobile as it doesn’t have an e-commerce platform – products are instead sold through partners.
Thank goodness it's Friday - and thank goodness Facebook updated their Mobile Application for the iOS. If there is anything worth doing before this weekend, it's making sure you have updated/downloaded version 5.0.
“We’ve rebuilt the app from the ground up, so now the app opens much faster and your news feed and notifications load right when you open Facebook,” the company’s product manager, Mick Johnson, wrote in a blog post on Thursday.
The iPhone (and iPad]) application has been notoriously slow for quite some time now. Uploading your own status updates and images was slow - trying to scroll through the newsfeed and view several hours of status updates was a sub-standard experience as well. Supposedly, the iOS Facebook App is two times faster because it’s built on Objective-C not HTML5. The navigation is mostly the same, with the exception of being able to side-swipe out of the newsfeed and into menu options.
It’s been a busy week for Pinterest. First of all it announced that it was opening it doors to everyone following an extended Beta phase, and then it launched new iPad and Android apps.
Mobile has proved to be an extremely important growth area for social networks, with research from inMobi showing that social apps are the second most-popular activity on smartphones behind search.
Facebook has clocked up more than 500m mobile users while more than 60% of Twitter’s 140m active members access the service via mobile devices.
So does it offer a decent mobile experience? I tried out its new Android app using a Samsung Galaxy S2...
By 2014, mobile internet is set to overtake fixed internet access. This was the big headline from Microsoft Tag's Mobile Marketing infographic last year.
No surprise perhaps, seeing that out of the world’s 4bn mobile phones in use, 1.08bn are smartphones, and apps have become a global phenomenon. Apple’s App Store alone has now reached 25bn downloads, tracking at 1bn downloads a month, a figure nine times greater than the number of burgers sold by McDonald’s!
Consumer’s expectations are changing and as more and more businesses go mobile, you need to ensure you’re not losing customers by not moving with them.
If 10% of your total audience are using a mobile device to reach your website, it might be time to start thinking about making an investment in mobile.
eBay has revealed that 20% of its UK vehicle sales in Q1 were made via smartphone, amounting to nearly 45,000 transactions.
It represents an increase of 120% year-on-year, and shows that the online marketplace is probably on track to hit its target of $8bn in mobile sales in 2012, almost the double the $5bn it achieved last year.
Among the cars sold were a Porsche 911 and a Land Rover Evoque that both went for more than £40,000.
The news comes in the same week that eBay launched its new Motors iPhone app complete with an image recognition (IR) search function, allowing users to search for cars and parts by taking a photo of the back of a vehicle.