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Posts tagged with Mvt

Q&A: Craig Sullivan on using online data to improve offline marketing

Craig Sullivan is Group eBusiness Customer Experience Manager at Belron, a company which includes Autoglass among its brands. 

Craig spoke at the first JUMP event last year, on the subject of using online data to optimise offline marketing.  

In this interview, taken from our recent JUMP magazine, he talks about using multivariate testing to improve the effectiveness of TV ads, as well as online usability...

3 comments

How to get value from MVT: tips from five companies

Multivariate Testing Buyer's GuideTo coincide with the recent release of Econsultancy’s Multivariate Testing Buyer’s Guide, we’ve been talking to some companies about best practice and useful advice for those thinking about investing in this area and looking for an MVT vendor. Below, we've included tips from client-side practitioners at Belron, the FT, Lovehoney, Telegraph and Tesco. 

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Focus on conversion rate optimization drives MVT market

Multivariate Testing Buyer's GuideEconsultancy has today published its first Multivariate Testing (MVT) Buyer's Guide to reflect the growing interest in testing technology and conversion rate optimization. Below is an outline of the main trends in this market, which are covered in much more detail in the report.

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We were not accountants, we were statisticians

Web analysts brought forth the flame of online behavioral analysis and fanned those flames into a brilliance that shines a light on customer insight. And then they became accountants.

Turns out, that's a very good thing for all of us.

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Frequent testing is key to improving conversions: report

Companies who take a more systematic approach to testing and optimisation are reaping the benefits of improved conversion rates, according to the Econsultancy / RedEye Conversion Report

The report finds that companies whose conversion rates had improved over the last 12 months carried out on average three times more website tests than those whose conversion rates had not improved.

More highlights from the survey after the jump...

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What your mother never taught you about Multivariate Testing

Multivariate tests, whilst marvellous things, are becoming "quick and dirty". The ease of deployment, WYSIWYG variant creation, and on-demand "live" results means that these supposedly scientific tests are being created, executed and reported on in a fashion at odds with their scientific underpinnings.

In this post, I'll try to go through what makes MVT a scientific methodology, the pitfalls of quick testing, and how to get the best out of your tests.

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Why testing online should not be optional

This week I'm writing for the SME audience on Econsultancy, a sweet homage to the much debated yet scarcely implemented topic of website testing, something which should be an integral part of your strategy, the testing plan being the culmination of analysis of web data and voice-of-customer. 

If you are not yet testing and are spending money on marketing/advertising, then read this post and do something about it. Testing is not the preserve of major brands with big budgets, it’s the mental gap you need to cross not the financial one.

14 comments