Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Craig Sullivan is Group eBusiness Customer Experience Manager at Belron, a company which includes Autoglass among its brands.
Craig spoke at the first JUMP event last year, on the subject of using online data to optimise offline marketing.
To coincide with the recent release of Econsultancy’s Multivariate Testing Buyer’s Guide, we’ve been talking to some companies about best practice and useful advice for those thinking about investing in this area and looking for an MVT vendor. Below, we've included tips from client-side practitioners at Belron, the FT, Lovehoney, Telegraph and Tesco.
Econsultancy has today published its first Multivariate Testing (MVT) Buyer's Guide to reflect the growing interest in testing technology and conversion rate optimization. Below is an outline of the main trends in this market, which are covered in much more detail in the report.
Web analysts brought forth the flame of online behavioral analysis and fanned those flames into a brilliance that shines a light on customer insight. And then they became accountants.
Turns out, that's a very good thing for all of us.
Companies who take a more systematic approach to testing and optimisation are reaping the benefits of improved conversion rates, according to the Econsultancy / RedEye Conversion Report.
The report finds that companies whose conversion rates had improved over the last 12 months carried out on average three times more website tests than those whose conversion rates had not improved.
More highlights from the survey after the jump...
Multivariate tests, whilst marvellous things, are becoming "quick and dirty". The ease of deployment, WYSIWYG variant creation, and on-demand "live" results means that these supposedly scientific tests are being created, executed and reported on in a fashion at odds with their scientific underpinnings.
In this post, I'll try to go through what makes MVT a scientific methodology, the pitfalls of quick testing, and how to get the best out of your tests.
This week I'm writing for the SME audience on Econsultancy, a sweet homage to the much debated yet scarcely implemented topic of website testing, something which should be an integral part of your strategy, the testing plan being the culmination of analysis of web data and voice-of-customer.
If you are not yet testing and are spending money on marketing/advertising, then read this post and do something about it. Testing is not the preserve of major brands with big budgets, it’s the mental gap you need to cross not the financial one.