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Online technologies move at a frightening pace, and it is a big problem for businesses that operate online and that want to keep up with the latest new trend or technique.
Is social media important? Even though there are still some who believe it isn't, today few dispute that it has at least some value.
Instead, the debate has largely shifted to another question: how is social media best applied to deliver meaningful results for businesses?
When it comes to that question, there is no shortage of consultants and firms offering to help companies find the answer.
Earlier this year, American retailer J.C. Penney learned the hard way: it pays to know what your SEO is doing.
As it turned out, the company's outside SEO vendor was up to no good, allegedly engaging in a paid link scheme. The outcome: a PR black eye, and a Google penalty. J.C. Penney's pain provided a lesson to all companies using outside vendors for SEO: just because someone else is doing the work doesn't mean that you don't need to know what they're doing.
SEO, paid search and social media: for obvious reasons, it's difficult, if not downright impossible, for companies to thrive online without them.
Given their importance, one might expect that a growing number of companies would be eager to bring their SEO, PPC and social media activities in house, but according to SEMPO and Econsultancy's State of Search Marketing Report 2011, just the opposite is happening.
Gawker's recent launch of a new design may prove to be one of the worst redesign launches in the history of the internet. It not only sparked an outcry from users, but let to a massive drop in traffic for one of the internet's most popular publishers.
In the face of what can only be described as an online publisher's worst nightmare, Nick Denton, the outspoken head of Gawker, has been unusually silent. Until now.
In an email he sent to staff, he admits that "the transition was definitely more bruising for readers and our own staff than it needed to be" and discusses what is being done to rectify the situation.
Being an affiliate can be extremely rewarding, but it's often not easy. There's a lot of competition, and depending on where you live, tax legisltation is a clear and present danger.
As with any business, being a successful affiliate means being smart about how you manage and maximize the bottom line. Here are five techniques for doing just that.
Yahoo's identity crisis is nothing new. And under the reign of the company's current CEO, Carol Bartz, Yahoo's identity crisis has arguably turned into an identity tragedy.
Nothing reflects that better than Yahoo's newfound 'product development' strategy: outsource everything to third parties, some of which were previously competitors. Recently, Yahoo outsourced Yahoo Personals to online personals competitor Match.com, and yesterday it was announced that Yahoo is outsourcing a good chunk of Yahoo Real Estate to real estate competitor Zillow.
For many businesses, SEO is a black hole. Lots of stuff goes in, and almost nothing comes out.
There are plenty of reasons for this: executing an SEO effort requires the right strategy, a solid commitment and adequate human and financial resources to get the job done.