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Posts tagged with Real Time Bidding

search spend

10 interesting digital marketing statistics we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Stats include real-time bidding, showrooming, m-commerce, mobile sharing, US search spend and mobile ad budgets.

For more digital marketing stats, check out our Internet Statistics Compendium.

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Improved performance and reduced wastage seen as main benefits of real-time bidding

The benefits of RTB (real-time bidding) are something that’s often debated in marketing circles, as though it has obvious advantages in allowing advertisers to name their price for specific users RTB is criticised for relying on poor ad inventory and resulting in inflated prices.

But regardless of where you stand on the relative pros and cons of RTB, it’s fair to say that the technology has fundamentally altered the way that online advertising is bought and sold.

Our new Online Advertisers Survey Report asked 650 advertisers and agencies about the benefits of real-time bidding and found that more than half of advertisers see improved performance (62%) as the main advantage.

This was followed by reduced wastage (54%), lower cost per acquisition (53%) and better targeting capabilities (46%).

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The state of digital marketing in Hong Kong: highlights from Digital Cream 2013

Over 100 senior marketers attended our inaugural roundtable event in Hong Kong last month. 

They deftly explored and shared nimble ways to utilise the very latest digital marketing ideas and techniques in order to better equip themselves for their future endeavours.

Some were intent on making stronger inroads into mainland China, others were planning on taking full advantage of the small but also highly lucrative local Hong Kong marketplace (a jewel in the China crown), and for a fair number it was to better hone their abilities and skills to market across the whole APAC region.

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digital marketing statistics

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include personalisation, how rich people use social, mums on Facebook, online video ads, real-time bidding, and digital news publication.

For more digital marketing stats, check out our Internet Statistics Compendium.

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The ad network emperor has found his new clothes in RTB

One thing is certain: RTB is going to continue to grow, and is already established as the de facto transaction protocol for remnant display buying and selling.

The ad network Emperor has found his new clothes in RTB. This now being settled, why would any premium publisher want to RTB-enable their premium direct inventory?

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Is the CPA model holding real-time bidding back?

Despite the fact that real-time bidding is a complex and sometimes confusing space, media buyers and sellers alike continue to flock to RTBs, a trend that experts don't believe will end any time soon.

Real-time bidding, of course, isn't the end-all and be-all of digital advertising, and there are numerous areas for concern.

But is the entire model for how ads are bought and sold via RTBs broken?

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Why does Europe lag behind the US in adoption of Real-Time Bidding?

Real-time bidding (RTB) is a small, but rapidly growing part of the overall display advertising market, which is billed as a way of giving agencies and advertisers better control of their ad buys and costs.

Last year eMarketer predicted that RTB spend in the US will reach $7.1bn by 2016 - nearly a third of the display ad market - up from $1.9bn in 2012.

However RTB also receives criticism for being too complicated, overly expensive and offering poor quality inventory.

With this in mind, AdMonsters and PubMatic have published a new report that examines publisher attitudes towards RTB.

AdMonsters distributed an online survey to its European publisher contacts and carried out several in-depth interviews with experienced RTB users in both the US and Europe.

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This week's top six infographics

As we've been off for a few weeks I've rounded up some of the best infographics that we've seen from the past fortnight.

The topics include festive insights for retailers, Facebook's mobile advertising performance, content marketing and real-time bidding.

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Amazon to launch RTB in 2013: report

Amazon may be the world's online consumer retail giant, but don't let that fool you: the company isn't content with being the Walmart of the web.

Already, Amazon has become a leading player in the cloud computing space, and in 2013, it's coming to Madison Avenue, perhaps in a big way.

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Facebook Exchange (FBX): What we've learned so far

There has been no bigger news this year in the world of digital advertising than the launch of Facebook Exchange (FBX). The implications are many.

It opened up a gigantic pool of inventory in the hottest sector of ad tech: programmatic buying or, more specifically, retargeting.

Furthermore, it brought together Facebook API buyers and DSPs in a way that companies are still trying to figure out, and overnight, it created competition, in terms of attention and dollars, for Google’s advertising juggernaut, DoubleClick Ad Exchange.

Now that it’s been almost five months since AdRoll and a handful of other tech companies have joined the FBX alpha, we thought we’d share the key things that we’ve learned about this exciting new channel.

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Real-time bidding soars, expected to be $7bn market by 2016

Real-time bidding (RTB) may be a source of concern and confusion for both media buyers and sellers, but that isn't stopping adoption of RTBs.

According to a report published this week by sell-side platform Index Platform, the number of RTB impressions sold via its platform jumped nearly 30% in the first and second quarters of the year. What's more: growth was driven by both major advertisers, which accounted for 57% of all spend in Q2, and local advertisers, which increased their spend by nearly 50% quarter-over-quarter.

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VEVO turns to real-time bidding to move unsold pre-roll inventory

Despite challenges and turbulence, adoption of real-time bidding (RTB) is growing and expectations are still high that RTB will be able to deliver on its promise.

One of the big questions that lingers, however, is just how big an impact will RTB have on the online advertising ecosystem outside of display. Take video, for instance. Skeptics make interesting points about RTB's potential shortcomings in the video space and suggest that RTB may not be as applicable to video.

Are the skeptics right? That remains to be seen, but in the meantime, RTB continues to make inroads in video. The latest example of that: yesterday VEVO announced the launch of an RTB platform that it will use to move unsold pre-roll ad inventory.

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