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SEO is one of those marketing disciplines that requires foresight, plenty of planning, a methodical approach and maybe just a bit of marketing intuition.
I've plundered the excellent Econsultancy SEO Best Practice Guide for some tips on how to approach SEO planning and research.
Check out the big guide for more than 400 pages of detailed and actionable insight.
Here we go..
Marketers are more likely to be increasing their overall marketing budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report during the height of the economic crisis.
The Marketing Budgets Report 2014, published by Econsultancy and sponsored by Responsys, is based on a survey of more than 600 company and agency marketers, carried out in December 2013 and January 2014.
This infographic presents some of the key findings from the report...
Stakeholders, who needs them? Well, me! I need them, and if you do too I have some advice for you about how to survive the more difficult relationships.
To give some context, I recently found myself having a debate with a friend over the way in which people commicate with one another.
“It’s what you say,” she said, pointedly. “That’s all that matters.”
I was disagreeing with her wholeheartedly because I’ve learned that it’s not just what you say, but also very much the way that you say it as well.
You see, in my job, I believe you not only need to communicate truthfully, but also effectively. It’s pointless making rubbish up and then 'selling' it to someone.
Following a Forbes piece in which a teacher proclaims he avoids turning a computer on during class time, and that face-to-face is key I thought I’d explain why all that is wrong.
Below are five examples of technology or digital in the classroom that really make life easier for both the teacher and student.
When it comes to generating donations we all know that there is more to digital fundraising than simply broadcasting to your supporters.
It’s important to understand who the audience is, whether they likely to convert into volunteers and/or financial supporters and what the best method is of communicating with each stakeholder group to get the best return on resources.
We had a hunch that word choice in email subject lines have a strong effect on response rates. So, we tested 287 keywords across a sample of 2.2bn emails to see which work, and which don’t.
Why? Because President Obama has done more for email marketing than any world leader in the history of mankind. How? By focusing on subject line testing, his digital team optimised their donation campaigns to generate hundreds of millions of dollars online.
Despite Obama’s best efforts, most marketers still view email marketing as the Bluth Company’s Banana Stand of Arrested Development fame: a more boring and less sexy marketing channel than pretty much anything else imaginable.
But – and never forget this – there’s always money in the banana stand! There is great power in optimising subject lines.
In case you missed my presentations at MarketingWeekLive last week, you can find out more about our findings after the jump.
Australian consumers buy more from retailers with loyalty programs, and are more likely to choose a brand with a loyalty program, but this doesn’t mean they will be more loyal, according to a new report.
The For love or money? 2013 consumer study into Australian loyalty programs report, commissioned by strategic marketing company Directivity and digital agency Citrus, surveyed over 1,000 consumers in February 2013 to see how Australians feel towards loyalty programs.
And, the findings highlighted that while loyalty programs definitely influence buyer behaviour, they don’t always equal customer loyalty.
Magazine readership in Australia may be falling, but magazines still have a powerful presence online if the #MagsMoveMe initiative is anything to go by.
On the 1st May, Bauer Media Australia, Pacific Magazines and News Life Media launched a social media campaign to encourage readers to share how magazines had moved and inspired them over the years.
A new report has revealed that Australian Twitter users follow brands in order to keep up to date with new products, rather than score freebies or discounts.
ExactTarget’s 2013 Executive Summary collates the results from surveying 8,276 consumers across Australia, Brazil, France, Germany and the UK, and looks at the motivations behind why and how users interact with brands online.
It seems Australian consumers are losing patience with targeted, yet unwanted, marketing and advertising, both online and off.
A new government report has found that 1 in 2 consumers received an uninvited telemarketing call in the past six months, and a further 9 in 10 consumers said these telemarketing calls were a problem.
Some of Australia’s biggest retailers have recently spoken out at a conference in Melbourne saying that while selling online has the benefit of lower overheads, it is not yet as profitable as traditional bricks-and-mortar retailing.
Google and PricewaterhouseCoopers are predicting that Australian tech businesses will be worth $109 billion by 2023, employing 500,000 people and contributing as much to the Australian economy as the retail and education sectors.
The new report, Startup Economy, examines the current state of Australia’s technology sector and looks at how this can be nourished to build a strong tech industry for the country, an area that's increasingly under scrutiny due to the positive effects it can bring.