Cadbury UK certainly made a splash when it showed up as one of the early adopters of Google Plus.
Despite its near immediate success on the platform (the brand gained 1.2m followers in a matter of months) many others have been slow to get on board with the not-so-new social network.
I wanted to share with you how Cadbury has used the platform to take its content marketing strategy to the next level.
Facebook, Twitter, Pinterest and Tumblr drove an unprecedented amount of traffic to retail sites in Q4 2013 with revenue-per-visit (RPV) increasing across all social channels.
However, Pinterest is taking swift advantage of Facebook’s slowing growth by achieving a 50% quarter-over-quarter increase in RPV.
That’s not to say that Facebook didn’t end 2013 in a big way. In fact it broke multiple records as per usual.
These findings come from Adobe’s recently released social intelligence report for Q4 2013. The report reveals an otherwise massive end of year for Facebook with click-through-rate (CTR) up 365% year-over-year and 41% quarter-over-quarter.
This follows another recent report from Kenshoo revealing that Facebook ads drove a 60% increase in sales revenue in the same quarter.
However, as stated at the top of the page, things are certainly not all rosy for Facebook, with other social media networks asserting their positions and overtaking Facebook in key areas.
Let’s take a closer look at the report.
When Google+ Communities was launched back in December 2012, it was at a time I was trying to be active on the network.
What better way of showing my support for a network we’re frequently being reminded not to neglect than by jumping on this new feature?
So I quickly and enthusiastically signed up to a handful of the raft of communities that were created that first week and even started my own. But, my participation in said communities lasted for about as long as my enthusiasm for Google+ itself, which is to say: not very long.
In this post I am going to explore Google+ Communities from a fresh perspective, especially now that the feature has had just over a year to mature.
Is the feature enough to make me start using Plus again? And would I start recommending businesses invest their time there again?
In recent months there have been several reports that Facebook is a dying network that can’t stem the flood of teens leaving it for instant messaging apps.
However last week we published data which showed that Facebook is still hugely popular among all demographics, particularly on mobile, and now a separate report shows that Facebook is still easily the most important social network for referral traffic.
The data from Shareaholic examines the breakdown of overall referral traffic for more than 200,000 websites in Q4 2013.
Facebook easily comes out on top with an average of 13.8% of overall referral traffic, followed by Pinterest on 4.3%.
Twitter was third for social referrals with 1.1% in Q4, while Google+ came last with just 0.05%.
Here are some of the most interesting digital marketing statistics we saw last week.
Statistics include the efficacy of Facebook ads, business opportunities in 2014, Google's product listing ads (PLAs), alternative payment methods and the top reasons that websites are losing sales.
For more digital marketing stats, check out our Internet Statistics Compendium.
Despite reports suggesting that teens have been deserting Facebook in their thousands, a new study into global social media usage shows that the network is still in good health.
While the level of active usage fell by 3% in the second half of 2013, Facebook is still hugely popular among all demographics and has actually increased the audience size for its apps.
The GWI Social report shows that Facebook remains the most popular social network in terms of global account ownership (83%), active usage (49%) and visit frequency (56% of users log in more than once a day).
In terms of account numbers Facebook is followed by YouTube (59%), Google+ (58%) and Twitter (51%), all three of which saw increasing membership during 2013. Facebook still remains someway ahead of this pack, but the gap has been narrowing.
I’ve been feeling in a home improvement mood lately.
Perhaps just because it’s January, perhaps just because I like the way I look with a tool-belt strapped around my waist. Either way I’ll be growing a bristly moustache, keeping an assortment of spare nails in a coffee cup and seeking out US home improvement store Lowe’s for all my hammering and buzzsawing needs.
This article will take a look at how the almost 70-year-old hardware chain has recently made tremendous strides in its social media reach by treating social media not as a single entity, but by realising that audiences use different channels for different reasons and tailoring its content accordingly.
So pour some three-day old coffee into a cup that’s never been cleaned, pop your squared off pencil behind your ear and let’s begin.
Adjusted for inflation, the US newspaper industry is now generating roughly the same level of print ad revenue as it was in the 1950s.
The main difference is that back then they were on an upwards trajectory which lasted until the year 2000, when US newspapers’ ad revenue reached $60bn.
Since then, the mass adoption of the internet has seen digital advertising increasingly eat into print ad revenue. You’d be forgiven for thinking that advertising on newspapers’ websites would form a significant part of the overall digital ad spend, what with their high-quality content, pre-existing relationships with agencies and brands, and their well-established audience.
Yet only a small fraction of digital ad spend is going to newspaper publishers’ digital sites and despite US newspapers’ print ad sales more than halving to $19.5bn in 2012 since 2000, according to the Newspaper Association of America, their digital ad sales have only reached $3.4bn.
Part of the problem is that ads on newspaper sites just aren’t as effective as those of the world’s best known sites, like Facebook, Google and Twitter.
While many newspapers’ digital sites are still running standard ad formats, or worse, ads which annoy the consumer and intrude on their content browsing experience, many social media sites have instead deployed native formats, which sit within the digital content, and match the look and feel of the site.
Facebook is still the dominant social site in the USA, but even more adults are now signing up to multiple platforms.
These findings come from Pew Internet’s latest research, based on a sample of 1,800 adults.
Currently 73% of online adults now use social networking sites, and with our friendship groups, colleagues and professional connections scattered across even more social networks than ever before, it has become a necessity to sign up to multiple platforms in order to engage with them all.
I’ve even had to adopt a second Twitter account to separate my own ‘church and state’ (or less-professional nonsense from even less-professional nonsense.)
Here are some more social network stats from the research, covering Facebook, Pinterest, Instagram, LinkedIn, Twitter, and the relative audience crossover between each platform.
90% of data in the world today was created in the past two years. Using social media, brands have an unparalleled opportunity to hear what their customers and potential customers think and feel about them.
Brands have always monitored what is written about them, but social listening is something different.
Listening is active. It usually requires you to do something as a result of what you’ve heard: spotting issues early, righting wrongs, surprising and delighting customers, marketing in real time, and gathering insight and intelligence to help you develop better products.
It’s easy just to focus on the influencers, and ignore the small voice in the crowd. But this can be a mistake. US insurance company Harvard Pilgrim didn’t respond to a customer complaint, first offline, then online, when the customer published a blog post about the problem.
Although the readership of the blog was barely in double digits, when the post was tweeted it went viral and 1,000 people read the post.