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It’s Valentine’s Day on Sunday, and I’ve got the perfect gift idea for you…
No, it’s not something trashy and predictable like a box of chocolates or a diamond necklace. It’s the Econsultancy digital marketing stats round-up.
The top 10 Super Bowl commercials of 2016 generated almost 2.9m fewer shares than in 2015.
This year the triumphant commercial on social media was shared 893,000 times, a sharp decrease from last year's top figure of 2.5m.
Why? Well, I think advertisers have failed to spot the winning formula of previous years.
Online communication, particularly via social media, is gradually becoming more visual. And with that comes an increasing number of ways to hit people in the eyes with something beautiful.
Not literally, of course. You can get arrested for that sort of thing.
More interesting than a photo and less-annoying than an autoplay video, cinemagraphs are fast making a name for themselves in the world of digital marketing.
Rejoice! Yet another social network! They’re so common these days that if we reviewed all of them we’d do pretty much nothing else and our readers would drift away and the bosses would start getting fidgety and… well it just wouldn’t be pretty.
So what makes Peach so special?
Ah, the monthly branded Instagram video round-up. The point at which I literally get paid to be entertained.
And hopefully to entertain you in return, of course, and to provide some inspiration when it comes to your own Instagram video efforts.
This week we’re covering spaceships, cars that look like spaceships, Matrix barmen, zero-gravity ping pong, chicken-powered pianos, chicken-bothered BB-8s, wrestling, and much more.
More than 80% of fashion and beauty marketers believe influencers mostly look for financial rewards when collaborating with a brand.
This is according to a new Fashion & Beauty Monitor report in partnership with Econsultancy, The Rise of Influencers, which explores the role influencers play in the fashion and beauty industry.
Facebook and Twitter may be experiencing contrasting fortunes when it comes to monetising their user base, but they share many of the same problems.
Chief among which is the need to satisfy personal users and business users.
Both platforms need to maintain an enjoyable social network that helps users communicate, while allowing publishers and brands to prosper.
Facebook and Twitter have recently made changes towards these ends. Let's have a look.
Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles.
We may never be sure what compelled House of Fraser (HoF) to completely abandon its brand identity and tweet a Snapchat-style picture of John Terry wearing a cartoon crown and holding a balloon.
All we know is that it happened. It’s happening. And, despite what many people feared (or perhaps hoped), it’s not the work of hackers.
American author H Jackson Brown Jnr once said, ‘The best preparation for tomorrow is doing your best to read the weekly Econsultancy digital marketing stats round-up.’
That is a fact, which means it’s true.
But let’s not start Googling what Jackson Brown Jnr really said and accusing me of making things up. Just relax and take a look at this fine set of digital marketing stats.
The content marketing gold rush doesn’t seem to be slowing, and articles advising brands they need to jump on the bandwagon continue to plague the internet like timeshare salesmen in 1970s Spain.
But does your brand really need content marketing?
Maybe. Personally I’m pro-content, but I also don’t believe enough thought goes into why and how brands are doing it.