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Posts tagged with Social Media

What is Peach & should marketers even care?

Rejoice! Yet another social network! They’re so common these days that if we reviewed all of them we’d do pretty much nothing else and our readers would drift away and the bosses would start getting fidgety and… well it just wouldn’t be pretty. 

So what makes Peach so special?

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15 best branded Instagram videos from January 2016

Ah, the monthly branded Instagram video round-up. The point at which I literally get paid to be entertained. 

And hopefully to entertain you in return, of course, and to provide some inspiration when it comes to your own Instagram video efforts. 

This week we’re covering spaceships, cars that look like spaceships, Matrix barmen, zero-gravity ping pong, chicken-powered pianos, chicken-bothered BB-8s, wrestling, and much more. 

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What motivates influencers? Money, of course

More than 80% of fashion and beauty marketers believe influencers mostly look for financial rewards when collaborating with a brand. 

This is according to a new Fashion & Beauty Monitor report in partnership with Econsultancy, The Rise of Influencers, which explores the role influencers play in the fashion and beauty industry.

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twitter and facebook logos

Facebook & Twitter make UX changes in fight to stay social

Facebook and Twitter may be experiencing contrasting fortunes when it comes to monetising their user base, but they share many of the same problems.

Chief among which is the need to satisfy personal users and business users.

Both platforms need to maintain an enjoyable social network that helps users communicate, while allowing publishers and brands to prosper.

Facebook and Twitter have recently made changes towards these ends. Let's have a look.

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Eight best social campaigns & stories from January 2016

Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles. 

But we do have some pretty impressive campaigns to show you from the likes of WaterAid and Land Rover, along with some of the most exciting social news stories we’ve seen in the last few weeks. 

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House of Fraser's #Emojinal campaign: massive fail or marketing genius?

We may never be sure what compelled House of Fraser (HoF) to completely abandon its brand identity and tweet a Snapchat-style picture of John Terry wearing a cartoon crown and holding a balloon. 

All we know is that it happened. It’s happening. And, despite what many people feared (or perhaps hoped), it’s not the work of hackers.

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13 delightful digital marketing stats we’ve seen this week

American author H Jackson Brown Jnr once said, ‘The best preparation for tomorrow is doing your best to read the weekly Econsultancy digital marketing stats round-up.’

That is a fact, which means it’s true. 

But let’s not start Googling what Jackson Brown Jnr really said and accusing me of making things up. Just relax and take a look at this fine set of digital marketing stats.

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Five questions every content marketer needs to answer

The content marketing gold rush doesn’t seem to be slowing, and articles advising brands they need to jump on the bandwagon continue to plague the internet like timeshare salesmen in 1970s Spain. 

But does your brand really need content marketing? 

Maybe. Personally I’m pro-content, but I also don’t believe enough thought goes into why and how brands are doing it. 

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Nine exciting US digital marketing stats from the past week

Welcome to another instalment of our fortnightly round-up of the best US digital marketing stats we’ve seen. 

This time we’re covering everything from CX to holiday shopping and the increasing number of B2B sales that happen online.

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How Singapore's Tiger Beer is going global over Chinese New Year

Chinese New Year (abbreviated to CNY) is a very important holiday throughout East Asia.  

Ethnic Chinese have a significant footprint in many countries in the region, so this time of year is filled with traditional music, decorations, and, of course, CNY-themed ad campaigns.

But despite the enormous cultural significance of CNY in Asia, the holiday has not caught on as much in the West. 

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How to create Facebook video ads that cater for silent autoplay

When I attended the Content Marketing Summit last year, one of the key trends highlighted by Facebook's head of agency relations was the move toward more visual content. 

Social video is on the rise, but on Facebook those videos autoplay as users scroll through their news feed. Not only that but they play without sound. 

As a result, brands have been doing some really creative stuff in the last year or so that caters for silent autoplay.  

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Four brands with a brilliantly funny tone of voice

Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business. The thing people will remember you by.

One way to to have a memorable ToV is to be funny, but there aren’t many brands who can consistently pull it off without subsequent cringing on the audience's part.  

In this post I’m going to cover four that can.

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