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We know all about the value of user reviews for e-commerce sites for increasing conversion rates, but there are also some SEO benefits to consider.
Distilled's User Generated Content for SEO white paper details some of these benefits. Here are a few key takeaways from the report...
Bar staff and subway buskers will routinely ‘seed’ their tips jars and guitar cases with some change so that passers by think that contributing is what is expected and are then compelled to do so themselves.
Can online marketers tap into this same psychology?
On Wednesday, an Italian court convicted three Google executives. Their crime? Google failed, in the eyes of the prosecutor, to pull down a video uploaded to Google Video.
The video, which showed several students in Turin bullying a classmate with Autism, resulted in 10 months of community service for the uploader. But because Google 'allowed' the video to be uploaded in the first place, an Italian prosecutor chose to charge four Google executives for criminal defamation and the violation of Italian privacy laws.
Pluck provides social media platforms for brands and publishers, including News International, The Guardian, and Trinity Mirror.
I've been talking to Stephanie Himoff, who directs Pluck's European sales, about the company's social media tools, and how publishers can use UGC to drive traffic and increase engagement...
Take one publisher, one widget, Twitter, a sponsor, and a dash of censorship, blend well, and...you've got yourself an ad model!
At least. Glam did during last night's Oscar telecast. The company plunked a widget on its home page during the Academy Awards broadcast last night so its users could share their thoughts on the telecast. Aveeno's logo graced the bottom of the app.
But unlike the live Twitter feed gracing our fair homepage, Glam editors made plenty of calls: who was allowed to tweet, as well as redlining inappropriate comments, to make the environment more advertiser-amenable.
According to a report in Venturebeat, Glam intends to continue the experiment, but isn't married to Twitter. Facebook and Friendfeed could supply the user-generated content in future endeavors in a product it has dubbed "gWire".
Glam experimented with the feature during New York's Fashion Week last week to enthusiastic participation. The company says it's creating a pool of freelance contributors it can trust to feed teh stream with less supervision and accordingly, lower editorial overhead.
When it comes to online 'encyclopedias', chances are that Wikipedia springs to mind faster than the 241 year-old Encyclopedia Britannica.
Despite the virtues of an encyclopedia that is 100% edited by humans, Britannica's influence has waned in today's Wikipedia world.