Some companies spend a fortune coming up with enticing names for new products - and sometimes it goes disastrously wrong.
A memorable example is the Chevy Nova, which in Spanish roughly translates to the Chevy doesn't-go.
Even if the name doesn't mean something inappropriate, our research shows that gimmicky product names might not be as clever as their creators imagine.
As experts in digital marketing, I am sure you were all aware that Thursday 8 November was World Usability Day -a world wide event celebrating the importance of in usability in the digital world.
This year’s theme was financial services and few would argue that usability was anything other than vital in this market.
My colleagues at System Concepts contributed a video of interviews with potential customers and some key players in the mobile financial market in which the two mobile financial services providers interviewed were Vodafone and O2.
This set me thinking: Do we trust mobile companies to give us banking, more than we trust banks to give us mobile services?
Like Johnny Depp was once quoted as saying, I’m fascinated by human behaviour, by what’s underneath the surface, by the words inside people.
By spending considerable time with people using different websites in both their natural and controlled research environments, I’m able to cater for this satisfaction.
As a follow up to my nine women x nine hours = nine usability insights article, I am sharing some of the most prevalent behavioural traits of men when shopping online.
There will always be some differences and many of these have been observed with female consumers, but this list is very much up-to-date and representative of the male population.
If men are part of your target audience, which of the behaviours traits are you triggering or avoiding to persuade them to buy from you?
In the past, it was quite common for people to remain loyal to the first bank they ever opened an account with, opting to stick with it through the bad times and good.
Nowadays however unwavering customer loyalty is seen as rather a quaint relic of yesteryear and we have become a far more savvy lot of consumers. More aware of where better deals lie, we grit our teeth and overcome the administrative challenges that switching any sort of service or utility provider can require.
This switching strategy now includes our once simple TV. Increasingly linked to our communications and Internet, this centrepiece of our living rooms and our Saturday evenings is something that can’t be messed with.
We decided to look at how easy it is to switch between the main providers of paid for TV services – Sky and Virgin Media and asked four customers of each to test the other’s site using whatusersdo.com.
With the economy in a seemingly perpetual crisis, businesses are under ever more pressure from their finance and managing directors to ensure all business tools and investments are delivering the desired results.
This includes websites ranging from simple brochure websites to marketing campaign websites to multi-channel international e-commerce solutions with integrated supply chains.
The online travel market in the UK is valued at more than £17bn, and half of all customers book holidays on the web, yet there is much room for improving the user experience.
Travel customers are also a fickle bunch, with low brand loyalty, so brands that can offer a great customer experience can differentiate themselves.
With this in mind, QuBit has produced a benchmark study of five of the UK's airline brands and their online performance.
British Airways comes out of the study with flying colours while (surprise, surprise) Ryanair is bottom of the table...
Now and again you see a website so different to the norm that you can’t help but be intrigued. Lings Cars reverses perfectly in to that space.
The easy option here would be for me give the site a good going over with a usability stick, but I wouldn’t be the first to do that and quite frankly I don’t want to have Ling Valentine breathing now my neck and boxing me into submission....
Instead, what I want to hopefully do in this article is identify a wide range of persuasive, psychologically rooted design techniques that this website uses to a) build trust and then b) encourage you to hire.
Stay with me on this, I know when you first see the site you may well have a WTF moment and wonder how anyone would/could find their way around the site, but if you don’t know already Ling shifts quite a few cars over the course of the year: £35m in 2010 in fact.
The press release announcing Four Season’s new site states that it was "thoughtfully designed...to deliver an immersive and effortless experience tailored to every user".
But shouldn't that include disabled users?
The Four Seasons site review focusing on web usability highlighted some important shortcomings in terms of the booking process and other areas, and briefly mentioned some of the accessibility issues.
Here we take a closer look at some of these and the actions that should have been taken to truly make the site available and usable to every user.
The RNIB (Royal National Institute for the Blind) has decided to sue BMI Baby over its failure to deal with the poor accessibility of its website.
This is not the first time that accusations of poor web accessibility have been levelled at an airline, and it is no surprise that travel websites are an area of focus.
The e-commerce market continued to grow last year, with online sales expected to reach £81bn for 2011.
I've been asking some industry experts about significant trends from last year, and what they expect to see in 2012.