Posts in Advertising

A bombshell from Kia: Lady Gaga, Twitter, YouTube, Shazam and the VMAs

Kia has produced one of the year's most memorable adverts, and with the use of Lady Gaga, Twitter, the VMAs and Shazam, the brand looks set for some great 'traction'.

The advert featuring Lady Gaga’s new single, Applause, and a handful of America’s Next Top Model cast members premiered during the MTV Video Music Awards (VMAs) show on 25th of August, racking up 10.1m live viewers.

The Kia Soul demographic fits well with that of the VMAs. With many first-time drivers tuning in, the moderately priced and trendy car was a hit, as seen by some of the many tweets.

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Interactly

Start Me Up! A profile of Interactly

Interviewing is a pain, as is leaving your desk to go ask questions of someone to ensure a personable real-life reply.

Interactly offers the ability to pose questions and harvest video answers recorded by your interlocutors on their webcams.

We spoke to CEO and founder, Rogier Trimpe, to ask him about this time-saving product.

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Spotify ads: which is right for your brand?

The global music streaming giant Spotify made £370m in revenue for 2012 with increases in both users and advertisers.

Spotify has a selection of ten main advert formats. Some are interruptive, others arrive during extended terms of no-use of the application, and some are clickable.

These ad formats will suit various types of businesses. The high-end or in need of last-second promotion (movie studios, album launches) will enjoy the light boxes and homepage takeovers, while small businesses with low budgets may prosper with trendy playlists.

This post details the five most commonly selected advert formats, with my own quick survey (via SurveyMonkey) of 100 people providing opinion as to which works best.

Take a look and which your brand could be using.

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More brilliant marketing creative to enjoy with your coffee

I wrote this post on examples of marketing creative recently. Since it was popular, here’s some more brilliant marketing creative to enjoy with your coffee. Mmmm…drink it in.

If any of you are in London in October, check out our event, Punch, where marketing meets the new creative (part of the Festival of Marketing).

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SKIP AD

Pre-roll video ads: is it any wonder why we hate them?

Is there anybody on the planet who actually enjoys pre-roll video advertising? Research has shown that 94% of people skip pre-roll ads, though I can't believe the number is that low (presumably the other 6% are masochists). 

Pre-roll ads are as loathed as pop-ups, which studies found to be damaging to both advertiser and publisher. I imagine that the same applies to pre-rolls. Have you ever watched one and wanted to buy the product or service that's being (badly) pitched to you?  

You have to wonder why they're so popular. Certainly the YouTube experience has considerably worsened since it started putting pre-rolls on a far wider range of ads, and I for one would pay a small fee to have them permanently removed.

Why do pre-roll ads suck so badly? Partly it's the interruption, which is often a lot longer than five seconds, and partly it's because the creative tends to be beyond stupid, but there are plenty of other reasons.  

The following quotes and videos reflect all that is wrong with the pre-roll format. If you're the kind of person who likes to snuggle up to Satan by commissioning pre-rolls then you might want to take some notes.

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Suarez

Mega fun with YouTube Trends

During YouTube’s Geek Week, I saw this article announcing Batman as the superhero most popular on YouTube.

This appealed to me. I like lists and graphs, I like Batman, and I like YouTube. So I thought I’d write a throw away post and try to delight you with some other YouTube rankings and trends.

You’re welcome.

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vine

How NatWest, Honda, Nick Cave and QPR use Vine to respond to fans

Earlier this week NatWest began using Vine clips as a way of responding to customer service queries on Twitter.

It’s not the first time that a brand has tried to be creative with Vine, and we’ve previously reported on fashion retailers using the platform as well as brands running Vine competitions.

To give credit to NatWest, I’m not aware of any other businesses using Vine for customer service, though there are several examples of brands using the platform to respond to their followers.

Here are further details of NatWest’s campaign, as well as details of three other examples...

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Four examples of brands rocking Instagram video

Instagram, the Facebook-owned photo sharing site, announced the ability to upload video in June.

Now with recently announced version 4.1 anyone can upload video right from their iPhone/Android's local storage,  and the branded mobile video wars have officially launched.

Here are some of the better examples of brands doing smart marketing with Instagram video.

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Programmatic media unpacked (part two)

Before we start, thanks for the feedback on my first instalment on programmatic media, this was much appreciated and forms a useful basis for this next piece.

This post covers the mechanisms that underpin programmatic, and attempts to portray the varying perspectives of those involved. 

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10 ways to suck at social media

There’s no shortage of gurus offering up social media advice, which is why I believe there’s room in the market for an anti-guru. 

I’d like to show you how to be the worst practitioner of the social arts that you can possibly be. If you follow these simple rules, you too can suck at social media. 

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Rockpack

Start me up! A profile of Rockpack, for social video curation

4G capabilities, Vine, Facebook’s video for Instagram; they've all put online video sharing firmly on the consumer agenda.

Launched in June 2013, Rockpack is an intuitive video curation platform for iOS. With partnerships ranging from Topshop to Jamie Oliver, thousands of channels, and an advisory board consisting of heavyweights such as Stephen Fry, Jamie Byng (Canongate Books) and Sean Knapp (Ooyala), Rockpack is a company to watch. 

The globally-available Rockpack platform makes it easy for people to create personalized video channels to share content, as well as to subscribe to video content from friends, influencers and celebrities.

Compatible with Facebook and Twitter, Rockpack offers premium content from vloggers and a growing number of brand partners. The company believes users will share their favorite videos through their own networks, helping to drive the discovery of relevant content through peer-to-peer curation.

Rockpack aims to change the way people discover and share videos, just as Pinterest changed image discovery and sharing. Much like consumers curate photos on Instagram and Pinterest, Rockpack will allow people to browse videos, create personalized channels by category and subscribe to channels created by friends or influencers.

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Three steps to mobile marketing mastery

Mobile marketing involves much more than big budgets and a mobile-optimised website.

In particular, as social and location intelligence technologies mature, integrating marketing data from these sources in to the mobile marketing mix becomes incredibly important.

As brands build the sophistication of their mobile marketing efforts, there are three things brands should focus on getting right.

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