Posts in Advertising

Advertisers want new ad units, but aren't quick to embrace them

For many advertisers, when it comes to ad formats, bigger and bolder is better. And for good reason: many consumers are blind to ads, so to get their attention, ads really have to stand out.

But as much as advertisers say they want new ad units that will stand out, they apparently aren't impressed with the bigger and bolder units the Interactive Advertising Bureau (IAB) unveiled in 2011.

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Nielsen to recognize that TV viewing doesn't always involve a TV: report

As homes and offices fill with more and more internet-connected devices, consumers are increasingly consuming content on multiple screens.

Content creators and distributors know this. Advertisers know this. Analysts know this. Entrepreneurs and startups know this.

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Ford launches first year long user generated ad campaign at #SMWNYC

Social Media Week in New York started big with Ford's announcement this morning with a new Ford Fiesta ad campaign that will use content created only by users - in fact, it'll be their first ever user generated campaign that spans the entire advertising year. 

Ford are focusing on creating a team of 100 social influencers who will create the advertising material that Ford will distribute through a mix of paid media, social media and experiential events. These will be the new Ford Fiesta Agents - I'm just glad they didn't opt for Guru or Ninja. Phew.

So the content the agents create can be in whatever form they choose to do. Ford gives them cars, a camera and in addition to this open remit of any content goes, the group will also have to complete challenges with properties such as American Idol, the X Games and music festival, Bonnaroo.

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The digital industry catches Harlem Shake fever: 20+ examples

It’s unlikely you’ve missed the recent internet meme that is the Harlem Shake, which is currently sweeping across the world. 

And it was pretty inevitable that it wouldn’t be too long before brands jumped onto the bandwagon - already, Pepsi and Red Bull are among the companies who have already tried to prove that they’ve got their fingers on the pulse.

This in itself brings about various debates around user-generated content and the associated lifetime of memes (do they stop being a natural commentary of culture once commercialised?) - but, thought-provoking issues aside, it’s actually the massive uptake within the digital (and wider marketing and advertising) industry that’s of interest. 

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Six fashion retailers that use Twitter's Vine

When Vine appeared in the App Store last month opinion was somewhat divided – some thought it was a great new tool for communicating with consumers, while some thought Twitter had just reinvented the Gif.

Even so, it was no surprise that brands were quick to start experimenting with the new app to see how consumers would react.

We’ve already looked at seven Premier League clubs that are using Vine to gives fans a look behind the scenes, and here are six retailers that have jumped onboard with Twitter’s new platform.

The images below are Gifs so may take a second to load, but you can click on them to link to the original Vine...

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TD Bank bets on Google+ as a search play

For all of the time and money companies are investing in social media, marketers continue to grapple with basic questions about ROI. Is the investment worth it? Can the potential pay-off ever be measured accurately?

Progress in answering these questions varies from business to business, but at least one company has decided that its latest investment in social is really an investment in search.

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include smartphone search CTR, mobile security, digital marketing budgets in 2013, search traffic, online video ad viewing and the impact of Facebook ads.

For more digital marketing stats, check out our Internet Statistics Compendium.

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Start Me Up! A profile of 

Leadfindr



Leadfindr is a new startup from Mark Rogers, Raoul Urma and Econsultancy guest blogger Justin Rees. It is a social media lead generation platform that enables brands to use social media to find genuine prospects.

I've been asking Justin and Mark about Leadfindr, the business model behind it, and the company's plans for world domination...

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Econsultancy's social media showdown hits #SMWNY 2013

Next week marks the fifth year of Social Media Week in New York and this looks like the biggest one ever. With sessions around the globe, the team has events in  NYC, Lagos, Hamburg, Copenhagen, DC, Miami, Milan, Paris, Tokyo, and Singapore. Alongside four content hubs at Bloomberg, 92Y Tribeca, JWT, and Hearst, New York will also boast a global HQ including a state of the art, experimental space presented in partnership with MKG and Crowdcentric.

Of course, the most exciting part is that Econsultancy will not only have it's own event with a few of our own staff on panels but as global media partners, we'll be covering some of the 150 events taking place between February 18-22, 2013.

As usual, Econsultancy is trying something a bit different with it's Social Media Showdown at Whole Foods Tribeca.

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How can data fuel creativity?

In a world where retargeting with dynamic ads seems like the only option to improve creative through data, marketers are beginning to look at what other options exist, for both brand and performance advertisers to run better campaigns.

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American Express syncs with Twitter. Gimmick or new social commerce platform?

Strides in social commerce have been made with Facebook and Pinterest but, until today, brands and ecommerce specialists haven't been able to crack the code when it came to Twitter.

American Express and Twitter have announced they are joining forces by allowing members to sync their Amex cards with their Twitter accounts and then tweet special hashtags to make purchases.

This is not the first foray into connecting American Express member cards with social networks. They have focused on the interconnection with commerce and social since it launched its Link Like Love program with Facebook in 2011 and they have been promoting Twitter deals since last year.

But is this Twitter partnership just another gimmick or something more?

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Seven techniques for providing a tablet optimised user experience

In ecommerce, tablets are now finally being recognised as an entirely distinct category than smartphones, so the overarching mobile category is no longer relevant.

As such, businesses can’t rely on having a single mobile strategy to cover both devices. Tablet shoppers can expect to be treated to an excellent user experience that fits with the capabilities of their device.

It's a topic we've discussed in more detail in a post about the opportunities that tablets present for marketers, as well as highlighting 10 ecommerce sites that have catered to tablet users by embracing responsive design.

And in order to help sites deliver this experience, Mobify has come up with seven techniques for providing a tablet optimised user experience...

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