{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Advertising

Making sense of marketing attribution [infographic]

Only 54% of companies are using any form of marketing attribution, though 89% of those that do report that it is had a postive effect on their business. 

Our recent Quarterly Briefing: Making Sense of Attribution, produced in partnership with Adobe, found that adoption of attribution is growing, driven by social and mobile

This infographic presents some of the key takeaways from that report.

2 comments

Grazia launches affiliate scheme with new 'shoppable' iPad app

Earlier this week Grazia launched a new weekly iPad edition, featuring a shopping facility so readers can buy the products they see on screen.

Available through Apple’s Newsstand, the iPad edition costs £1.99 each week and features all the editorial content from the print magazine.

But it’s the shopping feature that is particularly interesting, as it shows that Grazia’s publisher Bauer Media is trying to find new ways of monetising its digital content.

Running an affiliate programme through the iPad edition could prove to be a decent revenue stream for magazines that have seen circulations and profits nosedive in recent years.

Boots has been touted as one of the headline launch partners, but you can also buy products from the likes of Net-A-Porter, Austique and Designers Guild. 

1 comment

10 tips for improving e-commerce product pages

Designing product pages is a fine art. There needs to be enough in there to help customers decide on a purchase, yet there is a risk of overdoing it. 

Here are some tips from Econsultancy's newly-released E-commerce Best Practice Compendium, looking at some essential features and things to try on product pages...

10 comments

Dumb ways to die, smart ways to do viral

I woke up last Monday after a weekend of not much social media, and while checking my networks on the train to work I discovered that about 6m people had beaten me to watching Dumb Ways to Die, which could also be re-named as “the little train safety campaign that could”.

As I type (a week later), it is sitting on a tidy 26,697,158 YouTube views. It's certainly getting a seat at the table of greatest viral campaigns ever.

That’s no mean feat for a public transport authority in Melbourne, Australia, using an unknown artist, and no media spend. It seems to be targeting the youth market, and they appear to be going about it the right way.

5 comments

Start Me Up! A profile of Tamome

While the affiliate model has worked very well online, there is a need for a solution which helps publishers to make the most of mobile.

This is what Tamome has been launched to achieve. I've been asking CEO and founder Christian Louca about the company, and its plans for the future... 

0 comments

Microsoft, Oprah and the celebrity myth

Looking for a tablet this holiday shopping season? If you are, and you're leaning towards a shiny new iPad, wait just a minute: Oprah wants you to know that she loves the Microsoft Surface. How much does the billionaire media personality love it? According to a tweet she posted this past Sunday, Oprah has already purchased 12 of the devices as gifts for Christmas.

Don't expect Apple to lose any sleep over Oprah's endorsement of Microsoft's Windows 8 tablet: if you believe Oprah posted the tweet in question, she did so from her iPad.

3 comments

Tapping into the desire to support good causes: a growing affiliate marketing model

As someone who believes we all have a responsibility to contribute to society (not just in our home country but also to important global issues), I’m receptive to initiatives that marry consumerism with philanthropy.

When the industry I work in contributes to good causes, it puts a smile on my face.

That’s why I’m interested in how e-commerce facilitates socially responsible actions, such as enabling donations to Charities and not-for-profit organisations, without placing the burden on the individual to part with cash.

The latter is particularly important given the continued economic woes and financial pressures.

0 comments

Adoption of marketing attribution driven by social and mobile

The rise of social media and mobile usage has led to an increased interest in marketing attribution, according to the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing. 

The new report, Making Sense of Marketing Attribution, is based on a survey of more than 700 marketers based predominantly in Europe and North America. 

It finds that just under half of respondents are more focused on marketing attribution as a result of mobile and social. 

More highlights follow...

2 comments

Real-time bidding soars, expected to be $7bn market by 2016

Real-time bidding (RTB) may be a source of concern and confusion for both media buyers and sellers, but that isn't stopping adoption of RTBs.

According to a report published this week by sell-side platform Index Platform, the number of RTB impressions sold via its platform jumped nearly 30% in the first and second quarters of the year. What's more: growth was driven by both major advertisers, which accounted for 57% of all spend in Q2, and local advertisers, which increased their spend by nearly 50% quarter-over-quarter.

0 comments

Can rich media save mobile?

Over time, advertising spend has held a close correlation with consumer behaviour. A trend that has been consistent across print, TV, the web and now even Facebook.

However, one channel has proved incongruous with the rest: mobile. Report after report points to consumers worldwide spending more time on their mobile devices.

In Europe, the mobile revolution is well under way, with premium publishers typically generating 50% of their traffic through their mobile sites.

Despite this, mobile display only accounts for 6% of the display advertising spend in UK and lower in the rest of Europe.

As consumers spend more time on their mobile devices, it makes sense that brand marketers look for effective ways to capitalise on the high level of consumer engagement with the channel. But as we continue to wait for mobile display advertising spend to increase we all begin to wonder: will marketers ever be able to monetize mobile display effectively?

Can the publisher compete with the usual suspects like Google, Facebook and Twiter? Will rich media be the knight in shining armour that can save mobile? 

0 comments

Is Google's YouTube original content push failing?

In late 2011, Google announced that it would invest $100m in developing original content for YouTube. The idea: team up with the most promising homegrown YouTube sensations, Hollywood studios, celebrities, brands and agencies to answer the question, "What comes after television?"

Since that time, YouTube has continued to forge partnerships, develop new content in desirable markets and evolve the YouTube user experience around 'channels.'

0 comments

Two seconds to playback: slow video drives users away

Most companies active on the web understand that speed matters and that slow can kill sales.

But while the impact of a slow website generally is well-established, there's far less data about the quantitative impact of performance when it comes to one of the increasingly important content types on the web -- video. Until now.

1 comment