Posts in Advertising

digital marketing budget

Digital marketing drives increase in Q2 ad budgets: report

Digital marketing proved to be the driving force behind a boost in Q2 ad budgets, according to a new IPA Bellwether Report.

Overall UK marketing budgets were increased in Q2 2013, with 22% of companies indicating an upward revision in the latest survey compared to 15% that had scaled back spending. The resulting net balance of +7.3% is the highest since Q3 2007.

One of the key factors in this increase was what the report rather broadly refers to as ‘the internet’. A net balance of +17.4% of companies indicated that internet-related marketing budgets had been increased, up form +8.9% in Q1.

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Back up bro! Does anyone really want smartphone NFC?

Alternative payment methods are pretty much the hottest topic around, and last week EE previewed its new NFC smartphone wallet. Retailers, however, are pretty adamant NFC wallets are not worth their time.

At the same time, marketers are still plugging away with new advertising campaigns using NFC technology to deliver content. Is this anything other than a fad?

In this post I look at the uses of NFC, assess some recent campaigns, and ponder what the future holds. (Major hat tip to NFC World, where I found a bunch of the campaign info).

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mobile commerce

Mobile now accounts for 18% of sales for affiliate marketers: stats

Smartphones and tablets now account for almost a quarter of traffic for affiliate marketing campaigns, a massive six-fold increase in less than two years.

A new report from Affiliate Window shows that 22% of traffic and 18% of sales come through mobile and tablet devices, figures which respectively stood at just 3.5% and 5% back in November 2011.

The data comes from millions of sales and clicks recorded every month from more than 1,400 retailers’ and advertisers’ affiliate marketing campaigns.

Smartphones alone account for 13.6% of total traffic, which shows the importance of tablets for ecommerce as the devices drive a similar level of visits to smartphones despite a much lower penetration rate.

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11 examples of crappy UX from news websites

Many news sites are struggling to make any money from this whole internet thing, so it's natural that some are looking to maximise income wherever they can. 

Unfortunately, while perhaps they should be looking to ecommerce channels and elsewhere, adding more ads is the natural reaction, and this has drawbacks for the user experience. 

I regularly see ad formats which should have died years ago, as they interrupt the user experience and may drive many to ad blockers, or just to abandon the site. 

Here are a few examples... 

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Why co-creation is the next big digital PR trend

Whether it's a leading consumer brand employing a celebrity as creative director or a major B2B tech firm collaborating with a psychologist on a best practice guide, co-creation is a bandwagon that the world's leading brands are rapidly jumping onto.

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Building your brand with content marketing

Today’s changing digital landscape is forcing organisations to re-evaluate their media strategy as the lines between paid, earned, and owned media become blurred.

It’s crucial for marketers to find more cost-effective and coherent means of engaging with consumers, and that’s why content marketing has quickly become a key part of any organisation’s marketing mix, today used by nine out of ten marketers.

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Snapshot of a video sitemap

Video SEO: optimising video for search is the trick most brands are missing

Four simple steps could turn your video content into a powerful driver of organic search traffic, but video works differently to web pages in search engines and this technical detail is causing a lot of brands to miss out.  

However, reaching page one of Google is substantially easier with video than a web page.

These top tips will tell you exactly what you need to do to harness the power of video SEO.

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Has online advertising made us apathetic to privacy?

It’s a recent development, this rash of digital advancements resulting in America’s new high-tech society has really only boomed over the last twenty years.  

Products that wowed developers in the 1980s now fit firmly into your front pocket.  

So what does a connected life cost these days? Your privacy, for starters.

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Econsultancy announces The Digitals 2013 winners

Last night we announced the winners of the Econsultancy / NMA The Digitals awards, which celebrated the best of digital marketing and ecommerce. 

At a posh do at the Grosvenor House Hotel, Park Lane, compere Dara O'Briain announced the winners, which included brands like Barclays, ASOS and Auto Trader. 

Here's the list of winners in full...

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Red Bull's Instagram Your Inspiration Campaign

Four great examples of brands using Instagram to break free of the browser

The expectations of brands on social media are getting higher. This is leading to businesses having to turn away from traditional approaches and create more engaging and interactive experiences, with crowd-sourcing of content becoming a favourite method.

With 40% of people responding better to visual information than text alone, it is not a surprise to see brands diving in to experience the hype of the photo-sharing app, Instagram.

And there are brands who not only aim to discover the joys of Instagram through traditional engagement and networking, but by creating immersive and innovative campaigns.

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Why you should show your product videos on Pinterest

Pinterest’s rapid growth means that many more influential consumers are using the pinboard site, and they’re looking for material to share.

Videos are becoming a sharable item on Pinterest, and brands can be at the edge of this trend, so why not showcase your product videos to best effect on Pinterest to encourage sharing?

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Five ways to create marketing worth sharing

Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers.

That’s because Don Draper represents the old school of marketing, said Tom Fishburne, CEO of Marketoon Studios, at Integrated Marketing Week earlier this month.

In the Draper model, marketers decided what the brand stood for and what its strategy was. Every touch point with the customer was controlled.

Today those touch points have exploded and marketers have far less control, said Fishburne. To succeed in such an environment, we need to create marketing worth sharing, he continued, outlining five guiding principles.

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