Posts in Content

Q&A: Dabs.com’s Jonathan Wall on e-commerce

Jonathan Wall is the marketing director at Dabs.com, the online technology retailer bought by BT in 2006.

Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues.

He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.

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Web editors: 5 reasons to love standfirsts

Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.

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Upgrading a website? Four key SEO tips for web design firms

As many web design firms take on the remit of upgrading a client’s website, it is important to integrate best practice SEO techniques into the web design process.

This will ensure that your client both maintains and benefits from the free rankings available in the organic listings of the major search engines.

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Optimising e-tail for all sorts

Whether you are a new entrant to e-tail or an old hand with large sales volumes, the right content optimisation strategy is vital in order to effectively leverage multivariate testing tools within your organisation.

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5 ways to beat the SEO competition in Google

If you are wondering why your competitors are ranking above you in Google on highly trafficed keywords, it is probably because you are missing a key part in the SEO equation.

To start outperforming your peers on the search engines, I suggest following these five steps:

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Amex woes highlight common PDF accessibility problem

Recent reported accessibility problems with American Express' web statements exemplify a common challenge for financial service websites and those reliant on PDFs.

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Arena Flowers’ Sam Barton on web design and development

Online florist Arena Flowers has had quite a lucrative time since its launch in late 2006.

The site says it generated £2m in revenues in its first year, helped by a strong focus on SEO, a bespoke e-commerce platform and a Facebook app that provides 15% of its traffic (albeit at lower conversion rates).

Here, head of design and development Sam Barton talks about its web strategy and plans for the future.

Arena Flowers homepage

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How to launch a new website - design & creation

Launching a new website is a daunting prospect, so this week we have a four part series guiding you through the pitfalls and best practice strategies to make your new project a success.

Grow

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Optimising your site's news section

Most large companies are scared of blogging and yet they have quite a good news section.

My belief is that the two are not really that different.

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Do you really need a content management system?

Poorly designed content management systems (CMSs) can cause more problems for your website than any other single factor.

Your choice of CMS is therefore one of the most important decisions you can make.

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'To blog badly is better than not to blog at all'. Discuss...

“What we need is a blog”. The six words calculated to strike doom into my heart.

As web managers worry increasingly about not being ‘2.0 enough’, I hear this more and more…

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Seven in ten web projects miss deadlines - study

Almost 70% of online marketing campaigns don’t meet their launch deadlines, according to a survey of senior marketers.

The study, conducted by PK Data, found lengthy approval processes, IT department bottlenecks and problems with web content management systems (WCMSs) were the main causes behind delayed projects.

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