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One of the most important effects of our transition into the age of the customer has been the need for brands to differentiate beyond the price point. They have to have personality, be approachable and inspire loyalty.
Good customer service is the pinnacle of engagement, word of mouth and repeat purchase, and these interactions have been revolutionized by social media.
Econsultancy has published a new report titled The Fundamentals of Email Marketing.
Subscribers can download the report in full. Here, I have picked out just a few slivers of wisdom.
Nike, adidas and Under Armour. Sworn enemies.
I'm going to rank the three on their email signup visibility, value offer and velocity, as well as the content in their welcome emails.
By the end, we will have crowned a winner.
Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase.
This is crucial information in a world where paths to conversion are so complex.
Halloween isn't even over, but many online retailers just can’t wait to get going with their Christmas marketing campaigns.
Some are so impatient, they’ve already gone into full on festive-mode.
It's still sometimes difficult to think of brands that have managed to seamlessly join online and offline experiences.
In this post we look at three such brands doing just that.
When Cath Kidston recently released its exclusive collaboration with Disney, its ecommerce website saw 3,500% more visitors than usual, selling out stock within a couple of hours.
So, exactly how did the British retailer generate such excitement about a range of Winnie the Pooh-adorned clothing and accessories?
Bad news for pharma marketers: Physicians are becoming harder to reach.
According to data from global sales and marketing firm ZS, the number of physicians who will meet with at least 70% of the pharma sales reps who request a meeting has dropped to 44%, down from 46% a year ago and 80% in 2008.
It’s high time we got stuck into some stats, don’t you think?
This week’s roundup includes news about organic search, consumer payment preferences and email marketing.
71% of adults in the UK now own a smartphone, and on average users are said to glance at their mobiles around 150 times a day.
These were just two stats cited by Nick Fletcher, Director of Multi-Channel at Rakuten Marketing, at the Festival of Marketing today.
WhatsApp and chicken nuggets are just two reasons why you should enjoy September's selection of APAC digital marketing stats.
And don't forget, Econsultancy subscribers can peruse the Econsultancy Internet Statistics Compendium, for more stats.