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Posts in Email & eCRM

email

How Wish uses 'aggressive' automated email in ecommerce

I reviewed the mobile UX of the Wish ecommerce app last week.

It's a platform for bargain hunters and uses lots of tactics to create a sense of urgency.

In the week since signing up, I have received seven automated emails (as well as a number of app notifications).

Let's have a look at Wish's approach.

2 comments

Email newsletter sign-ups: How fashion brands welcome new subscribers

Newsletter subscribers are an incredibly valuable asset for retailers.

By signing up, customers are actively showing appreciation for a brand, as well as an interest to hear more in future.

2 comments

Personalisation can lift push notification open rates by up to 800%: Study

Building a successful mobile app is difficult.

Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren't opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.

0 comments
ads

Why use CRM data in programmatic media campaigns?

How do CRM and programmatic work together, and what are the challenges for advertisers that haven't yet achieved such integration?

Econsultancy and Sociomantic Labs have published a new report, The Role of CRM in Data-Driven Marketing, so I thought I'd give an overview of where these disciplines meet.

1 comment

How Indonesian marketers are tackling data management & CX

In a new global survey we asked marketers to indicate which touchpoints their business treats as a central part of the customer experience (CX).

The results, reported in our Quarterly Digital Intelligence Briefing (QDIB) 2016 Digital Trends, showed that:

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Practical tips for getting a CX management programme off the ground

Launching a customer experience (CX) management programme is one of the most-discussed topics within marketing departments these days.

But are different companies talking about the same thing?

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Why marketers are failing to make the most of automated emails

When it comes to automated email campaigns, many companies are falling short.

According to the recent Email Marketing Industry Census in association with Adestra, a mere 55% of the marketers surveyed said their company’s in-house automated campaigns were ‘quite successful’.

In even more mediocre news, just 7% deemed them ‘very successful’.   

2 comments

Depending on social networks for your CRM? Time for a rethink

The latest social network to announce a move away from a reverse chronological timeline is Instagram, impacting its 14m UK users.

Many of these snap happy bloggers are in uproar – one petition has already attracted hundreds of thousands of protesters. But what about advertisers?

Is this a further nail in the sequential social storytelling coffin? Is this bad news for all but brands with the largest followings?

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Joining up offline & online data channels in Singapore

Online to offline (O2O) commerce is one of the most frequently talked about topics in retail these days.

Its principles, however, are universal and companies from all industries are working to improve the flow between online and offline customer experience (CX).

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chart

10 funky digital marketing stats from this week

This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.

They're funky, because I've run out of good adjectives.

For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.

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digital adspend iab

10 action-packed digital marketing stats from this week

It's been a fine week for digital marketing and ecommerce stats.

So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.

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cat

According to 32,198 emails, most retailers use boring subject lines

Ah, the humble subject line. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.

Is the message on brand? Does it sound spammy? Will it drive sales?

According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.

6 comments