Posts in Email & eCRM

How consumer tech habits could be impacting email success

There are many factors that can impact the success of email campaigns. Subject lines, for example, (should you include emoji?), level of personalisation, and the type of promotion included. 

Another oft-debated element is the time of day the email is sent. But with today’s ‘always on’ consumer constantly glued to tech devices, does this really matter anymore? If so, what exactly is the optimum time to reach them? 

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What marketers need to know about WhatsApp Business

When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit.

And for good reason: at the time of the acquisition, WhatsApp had a meager $10m in revenue.


The best digital marketing stats we’ve seen this week

We’re back in the January swing, which means another stellar round-up of the best digital marketing stats to grace the interweb this week. It includes news about grocery sales, failed deliveries, email performance, and so much more. 

The internet statistics compendium is also ready and waiting to download should you want to get stuck in.


Email trends in 2018: What do the experts predict?

We’ve taken a look back at email in 2017, so now it’s time to stargaze into the year ahead.

Before we do, don’t forget you can check out these additional resources:


What were the biggest email trends in 2017?

We’re rapidly reaching the end of 2017, so it’s a good time to look back on the past 12 months and discuss the most important email trends.

With help from some industry experts, here’s a quick reminder of what happened.


The best digital marketing stats we’ve seen this week

Let’s marvel at some wondrous stats from the world of digital marketing, shall we?

This week’s roundup is complete with news about online ads, supermarket emails, and everyone’s favourite festive topic – GDPR. 


Don't patronise me with 'personalised' cart abandonment emails (a case study)

Personalisation is massive. We see it more and more in digital marketing and it's partly what machine learning technology will be tasked with in 2018.

But automated personalisation isn't always a good thing. If it isn't implemented sensitively it can jar. Nobody likes to feel like they are in some giant sausage making machine, or being served by a slightly sinister robot butler.


Three ways to take marketing automation to the next level

Marketing automation continues to be one of the biggest martech success stories of the past few years.

Econsultancy recently conducted a survey of companies in Australia and New Zealand and found that nearly four in five (79%) of brand marketers are already using marketing automation.

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Four ways brands build loyalty & engagement (without using points)

It's often said that it costs a lot more to acquire a new customer than to retain an old one.

Because of this, many marketers have been tasked with developing engagement and loyalty programmes.

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Seven email strategies used by 10 retailers on Black Friday

Checking your email on Black Friday is like coming back to work after two weeks off.

When you're inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention.


Emojis in email subject lines: smiley face, or smiley poop?

Emojis are in lots of subject lines these days. But do they work?

We get asked this question all the time. Here’s what we learned about emojis by looking at >1.5m subject lines.

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Hotels are boosting loyalty with dining experiences (featuring four examples)

Dining is part and parcel of the travel experience, with many people now drawn towards destinations based on their food culture and cuisine. 

Thanks to the rise of food tourism, an increasing number of hotels are launching dining experiences of their own. Whether it’s an in-house event or a partnership with third-party food brands – the aim is to increase loyalty and create a seamless experience for customers.