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The effort needed to create marketing automation rules are causing B2B organisations to lose time, money and new business.
It's time to use predictive machine learning instead.
Proof of ROI is the one factor guaranteed to get board-level buy-in for increasing marketing budgets.
But is the fixation with ROI getting in the way of innovation?
Big data is one of the most underutilized resources available to businesses today.
The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!
This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.
Customer relationship management (CRM) is more complex than ever as marketing channels allow for ever-more sophisticated targeting and content delivery.
So what are the challenges facing CRM marketers?
I spoke to a couple of people in the industry and here list a mere 10 challenges we discussed.
When it comes to writing subject-lines, many marketers follow the famous KISS mantra.
Which, if you don’t know, means to “keep it simple, stupid.”
It’s no secret that the UK has become a smartphone society, with over 80% of UK adults now owning a device.
Along with the growth of wearables and tablets, this means that consumers have access to a wide array of gadgets to get online wherever and whenever they want.
Amazon Prime is more than just a free shipping service.
The program, which was launched in 2005, now offers members access to everything from streaming video and music content to early access to special deals.
It's also becoming a marketing and customer acquisition channel for other businesses.
CRMs are meant to be much more than a glorified contact management system, and if used correctly, can greatly increase business productivity and effectiveness.
CRM software often have a multitude of features, many of which are rarely used by sales teams.
Here, we’ll take a look at three ways you can start getting the most out of your CRM, from automating actions to utilizing sales pipeline functionality for managing customer support.
Promoted as the ‘Black Friday’ of the summer, Amazon Prime Day was originally launched in celebration of the retailer’s 20th birthday.
You might remember that last year didn’t go quite as planned.