Posts in Email & eCRM

Mobile’s sorted isn’t it?

Mobile’s sorted, isn’t it? So why aren’t things getting better for many hotel chains?

It goes without saying that if you're a hotelier in 2017 and your website is not mobile friendly, then consider your digital strategy dead.

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ecommerce

The seven stages of smart ecommerce marketing

As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop cited “unrelenting competition from ecommerce and big box retailers” as just one of the reasons for its insolvency. 

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10 delightful digital marketing stats we’ve seen this week

Our headlines never lie. We’ve got some delightful digital marketing stats for you this week, including news on ad fraud, retail returns, and AR apps. 

There’s lots more in the trusty Internet Statistics Compendium of course. Check it out for further facts and figures. 

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10 remarkable digital marketing stats we’ve seen this week

There’s lots to enjoy in this week’s stats roundup.

We’ve got news about personalisation, data partnerships, and predictive tech. And if that’s not plenty enough, you can also always head on over to the Internet Statistics Compendium for lots more.

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Inbound Marketing and ABM - friends or foes?

Inbound marketing vs. Account-based marketing: Diverging or aligning strategies?

Today, most companies have some sort of inbound marketing strategy. Certainly more than have a formal account based marketing (ABM) strategy.

But is it an either or situation?

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Three ways B2B marketers can drive more traffic to their sites

Advice for B2B marketers often focuses on how to optimise the company website. Specifically, marketers should state what problems the B2B company solves, deliver high-quality content, and include a clear call-to-action.

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10 stupendous digital marketing stats we’ve seen this week

We’ve got a blockbuster round-up of stats to kick off September.

The round-up includes news about social ads, personalisation and lots more to boot. You can also download the Internet Statistics Compendium for further facts and figures.

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Treatwell’s Head of CRM on personalisation, localisation and ROI

Robert Simons, Group Head of CRM for Treatwell, will be speaking at this year’s Festival of Marketing.

Treatwell is the largest hair and beauty bookings website in Europe, allowing customers to book at over 25,000 salons in 11 countries.

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Four factors that can impact the success of email subject lines

When it comes to email marketing, the phrase ‘it’s not what you say, but how you say it’ springs to mind. 

This is because subject line copy is not the only important factor to consider. Other components such as length, tone, timing, and device can also mean the difference between open or deletion – or even the dreaded junk folder.

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10 marvellous digital marketing stats we’ve seen this week

This week’s roundup includes news about email marketing, mobile shopping, brand sentiment and more. 

For lots of extra facts and figures, be sure to check out the Internet Statistics Compendium

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Should companies embrace SMS texting for customer service?

A small but growing number of companies are encouraging customers to pick up their phones the next time they need assistance. But to send an SMS text, not to make a phone call.

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automation graph

B2B marketing automation software is underused and symptomatic of the industry

Marketing automation correlates with marketing success in B2B, but too few companies are getting the most from their chosen software.

This is symptomatic of B2B marketing right now, with lots of great tech available but not enough skills to make the most of it.

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