Posts in Mobile

Mobile app review: Telegraph on iPhone

The Telegraph released an iPhone app last week, the first to be developed by any of the UK's newspapers, though others will surely follow. 

In an area where few of the UK's newspapers excel, The Telegraph had one of the better mobile versions of its site, so has it managed to create a decent iPhone app?

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Mobile wifi usage on the rise

Thanks to growing adoption of the iPhone and other smart mobile devices, an increasing number of Americans are logging onto WiFi networks to access the internet on the go.

Growth is heaviest in the heavily metropolitan West and Northeast sections of the country, together with Texas. California led the way with 18 percent of usage, followed by New York with 14 percent and Texas with 8 percent.

The findings come from mobile ad network AdMob's Mobile Metrics Report.

Worldwide mobile ad requests increased 8 percent month over month in January to 6.8 billion, led by double digit growth in Western Europe and Asia, but ad requests remained flat to negative growth in most of North America.

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Mobile app review: ITN News

ITN has just launched a news app for the iPhone and iPod Touch, which provides the latest news and sport in a more accessible format.

News organisations in the UK have been pretty slow to adapt their mobile sites or provide apps for smartphones; FT.com has a useful mobile site, with an iPhone app on the way, but others, like the Guardian, need to improve the user experience on mobile.

ITN News iPhone app

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Reevoo improves its iPhone site

I looked at price comparison websites on mobile yesterday, and found many of these sites were not up to scratch,  have not released versions for smartphones, or in many cases have not even developed mobile sites.

Of the five mobile shopping comparison sites I looked at, Reevoo's was one of the best, and has now improved its mobile offering by adding pricing information from retailers. 

Reevoo iPhone site

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Are mobile shopping comparison sites any good?

Mobile shoppingFor mobile internet users shopping offline, mobile price comparison sites should provide a useful service, allowing shoppers to look up reviews and see what kind of value they are getting.

Mobile users are using their phones to access product reviews and compare prices when shopping instore, so how well do price comparison sites cater for this consumer behaviour?

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Retailers need to look to mobile internet - survey

Mobile shopping25% of shoppers are using mobile phones as part of the buying process when in retail stores, using phones to compare prices and look for reviews or recommendations from friends.

A recent survey suggests that retailers have an opportunity to get more mobile users shopping instore by providing them with mobile apps and more mobile-friendly websites to allow customers to access this information to help make a purchase decision. 

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Mobile site review: FT.com

FT.com has been giving its mobile site a makeover, launching a new version which matches the pink look of the website, and has also been optimised for smartphone users.

I looked at a few mobile newspaper sites recently, and haven't been all that impressed so far, especially with those from UK publishers, so how well does FT.com translate to mobile?

m.FT.com

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Amazon bows SMS shopping

262966 spells A-M-A-Z-O-N on your dialpad. It's the shortcode for TextBuyIt, the online retailer's new SMS shopping system.

Just type what you want - iPod Nano, for example, text it to that number and numbered search results appear on your handheld device's screen. Respond with the number of the item you want, respond to the prompt for your email address and postal code, and you'll get a call from Amazon to complete your purchase.

It's all so instantaneous, except for the waiting for it to arrive in the mail part.

Amazon TextbuyIt

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Q&A: Sarah Fay CEO of Aegis Media North America

Sarah Fay, the chief executive of Aegis Media North America, is known for her smarts, a genuine warmth, and not incidentally, the fact that she's one of the most powerful women in advertising in North America, if not the world.

A 10-year veteran of Carat, Fay has steadily risen in the ranks until she ultimately achieved the top slot in 2007, when the company merged the digital and traditional media assets of Carat and Isobar into a single integrated operating unit.

We caught up with Sarah to ask about advertising in a recession, trends in media buying, and what's been surprising and inspiring her since she took up the reins at Aegis.

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Report: Twitter raising more money at $250m valuation

Twitter, the popular microblogging service that has become a favorite social media marketing tool, has signed a term sheet to raise more venture capital money at a $250m valuation. That's according to a report published this weekend by TechCrunch.

Thus far, Twitter has raised approximately $20 million in funding. The dollar amount of the latest round is not yet known.

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Bazaarvoice brings reviews to mobile

Bazaarvoice, best known for its product review engine, also offers online retailers a suite of other social media marketing and analytics tool. It's just added one more to its arsenal of offering: mobile reviews.

Dubbed MobileVoice , the product delivers mobile optimized reviews to shoppers in bricks and mortar stores as well as to those shopping major brands. Participating retailers get a dedicated URL, m.NameOfStore.com. Shoppers can browse product categories, search by keyword, or find reviews by SKU number. Product pages are displayed for every category, along with product and review pages.

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Google profit drops but strong revenue helps it beat estimates

The results are in: investments in AOL and a company called Clearwire contributed to a 68% drop in Q4 profit for Google but an 18% increase in sales helped the beat analyst expectations.

All told, Google achieved net income of $382m on total revenue of $5.7bn. Sales, excluding commissions paid to partners, was $4.22bn, beating the consensus estimate of $4.12bn.

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