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Posts in Mobile

Q&A: Matthew Bottomley, Head of Strategy for Yell.com

Yell.com launched another revamped version of its website last month, just months after launching a new homepage (May 2007) and about a year since it last rolled out a new site. 

We caught up with Matthew Bottomley, Head of Strategy for Yell.com, to find out the reasons behind the relaunch, and what the future holds for Yell, and local search in general...

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MyStrands nets another $25m in funding

Social recommendation service MyStrands has bagged another $25m in financing to expand into new markets, such as shopping.

The funding, adding to the $24m it raised just six months ago, was led by Spanish bank BBVA and previous investor Debaeque.

MyStrands has now raised $55m in total, so why does it need all this cash?

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Mobile takes the web back to the 90s

With mobile phone penetration significantly higher than PC ownership, why has mobile internet yet still to take off?

While many predict that mobile internet is set to explode, could its simplicity also be its biggest failing?

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Future looks bleak for mobile TV

It seems that mobile TV is not about to go mainstream anytime soon, and some analysts are doubtful that broadcast TV delivered over mobile networks will ever become a viable option.

There has been little enthusiasm among consumers for mobile TV, with just 1.2m people subscribing in some shape or form to a mobile TV 'product' over the past two years, according to Tim Farrar, president of Telecom Media and Finance Associates.

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92% of mobile users find ads irritating - study

A new survey by Nielsen/NetRatings has found that the vast majority of mobile users are annoyed by ads they receive on their phones, though people are more open to adverising online and on TV.

Ninety two percent of the 2,000 US respondents to the survey said that receiving advertising on their mobile phones would be irritiating. Seventy three percent of web users also felt they were over-exposed to advertising.

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Google buys another mobile start-up

Finnish mobile micro-blogging startup Jaiku has been acquired by Google for an undisclosed sum.

Jaiku is a micro-blogging / social networking startup that enables users to post their thoughts, comments and opinions, while other users can keep in touch with friends by viewing their profiles and posting new updates.

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02 launches broadband services, aims low

02 is on the verge of launching broadband services more than a year after acquiring independent ISP Be Unlimited for £50m.

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Consumers say no to mobile TV, will get it anyway

Just a few months after predicting the adoption of mobile TV as a mainstream service by 2010, a new survey of mobile consumers by Gartner has found little consumer enthusiasm for the medium in Europe.

Earlier in the year Gartner predicted that mobile TV would provide an additional revenue stream for operators, with the market growing from 38m users in 2007 to 356m in 2010.

But a new survey by the same firm has found that only 5% of Europeans are likely to watch mobile TV in the next 12 months.

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Blyk launches free mobile network for The Kids

Blyk, a new mobile network aimed at the 16-24 age group, launched in the UK today. It will offer free text messages and airtime in return for sending ads to customers' handsets.

Blyk will work on an invitiation only basis, and use of its network will be restricted to 16-24 year olds. It will offer a fairly-arbitrary 217 texts and 43 minutes every month to its users.

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Google launches Adsense for Mobile

Google has expanded its mobile advertising line-up with the launch of Adsense for Mobiles, which will contextually target advertising onto mobile site content.

According to the search giant, the ads will provide a new source of revenue for mobile publishers, as well as giving an incentive for exisiting websites to produce mobile versions.  

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Nokia buys mobile ad firm

Finnish mobile phone manufacturer Nokia has acquired US mobile advertising firm Enpocket as it bolsters its position in the market.

Enpocket provides technology and services for mobile advertising and delivers mobile ads in various formats, including mobile internet ads, video, SMS and MMS.   

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New mobile payment system goes live in UK

PayForIt, the new payment scheme backed by the UK’s five mobile network operators, has gone live.

The system began operating on 1 September, offering a standardised way for content providers to process payments from customers on different networks.

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