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We haven't quite hit the tipping point yet but it seems to be getting closer for mobile marketing in the UK...
Orange has unveiled a viral web game that uses a GPS tracking device attached to a bull in a field somewhere near Somerset.
Spot The Bull exploits the mobile network's sponsorship of the Glastonbury festival, offering prizes to players if they can correctly predict the location of the creature.
5.7m people in the UK used a mobile device to access the internet during January 2007, according to new figures.
The study by comScore and Telephia compared mobile internet usage in the UK with that in the US and found similar levels of mobile web browsing in both countries.
Coca-Cola has picked mobile advertising exchange AdMob to deliver user-generated video ads to consumers' handheld devices.
The new campaign targets mobiles with video functionality, displaying Coke banner and text link ads on content sites and linking to a branded landing page.
The release of Google Maps Mobile last week in the UK got a distinct lack of coverage, yet it is a tool that underpins the huge opportunities for local mobile search.
These are currently drastically under-exploited - indeed, local mobile search is where the real value of mobile search lies, i.e. search in relation to your physical location.
Official complaints about internet ads rose by a third in 2006, according to new figures from the Advertising Standards Authority (ASA).
The agency reported 2,066 complaints - up from 1,577 and even more than direct mail attracted - according to the ASA's annual report.
A new study from the Pew Internet and American Life Project has looked at internet and technology adoption and usage in the US, finding that nearly half of those surveyed do not use interactive features.
Pew's Typology of Information and Communication Technology Users study surveyed 4001 adults, including 2,822 internet users, and looked at levels of adoption and attitude to Web 2.0 features such as blogging and video sharing.
A British online contacts and calendar suite is among the finalists to be picked to contest the title of best European web start-up.
Anywr.com unifies address book entries from multiple webmail and offline email clients, and synchronises information with desktop applications and mobile phone handsets.
Yahoo! has launched its oneSearch mobile search service in Europe and Canada.
Making searching for information across a range of category types easier on mobile handsets, oneSearch was previously only available in the US and as part of Yahoo!'s integrated Go 2.0 search application.
Mobile advertising network AdMob is trying to prise a route into the mobile blog ad space, having released a plugin that converts WordPress blogs for mobile devices.
dotMobi developer Andy Moore wrote a WordPress extension that converts posts written in the popular blog platform to display styles suitable for phones and PDAs.
The joys of being acquired by Google, the search behemoth and all-round cash mountain, have worn off quickly for the founders of Dodgeball, the location-based mobile alerts service.
Both Dennis Crowley and Alex Rainert bailed out of Google less than two years after the search giant paid an undisclosed sum to buy their startup.