Posts in Mobile

How mobile networks can improve selector tools

With so many phones on the market, and different options for price plans, purchasing a mobile online can be a daunting prospect for customers.

This is where a good selector tool can be useful. It can assist customers to find a mobile and tariff that matches their needs, and can lead to increased customer confidence and more sales.

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The year of mobile: fact or fiction?

Will 2010 be the year of mobile? It's the perennial question and it's certainly getting closer. Improving handset technology and increased demand for the mobile internet are propelling the industry forward. Econsultancy's new Mobile Marketing Buyer's Guide explores the various developments that are removing the barriers to growth. 

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Mobile site comparison: Rightmove and Globrix

Property search engine Globrix launched an updated version of its mobile website this week, with some extra functionality for iPhone users.

Rival Rightmove also has a mobile version of its property search engine, so I've been looking at the two mobile sites (on an iPhone) to see how the user experience compares...

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PSA's come to mobile. Along with additional purchasing options.

How do you get people to start charging purchases on their mobile phones? Have them to do it for charity.

This week mobile gaming company Cellufun will launch the first ever mobile public service announcement campaign. In conjunction with The Christopher and Dana Reeve Foundation, Cellufan is offering free in-game advertising, as well as mobile donation opportunities to the American Society for the Prevention of Cruelty to Animals (ASPCA).

The mobile PSA could be very profitable for the ASPCA. But it's also a smart move on Cellufan's part. Getting new groups of users to spend money through their phones will help pave the way for monetizing the mobile web.

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Lack of demand for Acer's Android netbook: a sign of things to come for Chrome OS?

There was a considerable amount of excitement when Google announced Chrome OS. Many felt that it was a significant development that would not only have an impact on Google's future, but on Microsoft's future.

But the fate of one Android-based netbook may be a sign of things to come for Google's OS efforts.

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Moldy tweets: Take a deep breath before responding to negativity

Everybody just calm down. A Twitter user who wrote a negative tweet about mold in her apartment is now being sued for $50,000 in damages. The takeaway?

Individuals should be careful what they say in a public forum. But companies need to take a deep breath before escalating their bad publicity to the national level.

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Q&A: Claire Boonstra, co-founder of Layar

Is augmented reality a mobile killer app? Already, brands are experimenting with it and the opportunities to apply augmented reality to a variety of applications are intriguing.

One startup that's attracted attention recently in the space is Amsterdam-based Layar, which has created an augmented reality 'browser'.

I spoke to Layar co-founder Claire Boonstra to learn more about Layar and the business potential of augmented reality...

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Mobile website usability is poor: Nielsen

Using the web isn't easy on mobile devices, especially in the case of websites not designed for mobiles, according to usability studies from Jakob Nielsen.

According to Nielsen, mobile sites performed poorly in user testing, with the average success rate for tasks performed on mobiles just 59%, compared with 80% for regular websites.

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Marketers are bullish about mobile advertising

The recession may be barreling along, but advertising optimism is on the rise. A new study released by Advertiser Perceptions Inc. last week found that ad confidence is on the rise generally. But online advertising is expected to grow more than most. And interestingly, marketers are more bullish on mobile media that advertising agencies.

That's good news for the space.

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Mobile app review: Net-a-Porter for iPhone

Fashion etailer Net-a-Porter launched a mobile commerce app for the iPhone last week, allowing customers to browse and buy on the move.

The iPhone app displays what seems to be a limited range of stock, showcasing new arrivals and the retailer's magazine. I've been finding out how easy it is to browse and buy from the Net-a-Porter app.

Net-a-Porter iPhone app

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How newspapers lost the breaking news game to a Twittering 19-year-old kid

Across much of the western world, news organisations are in a fight for their life. Between Google 'stealing' their news and bloggers 'stealing their readers', things are not well in the land of news. The next challenge to news's authority is a 19-year-old kid from the Netherlands.

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Mobile commerce: best practice tips

Mobile commerce is still in its early stages and, while there are very few m-commerce sites in the UK, 5% of the Top 500 US online retailers have them, with more on the way

Translating the desktop shopping experience to mobiles isn't easy, and keeping it simple and usable is important for users with small screens and often slow internet connections.

With this in mind, I've come up with a few best practice tips for mobile commerce based on the sites I have seen...

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