{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Search Marketing

Baidu to launch in Europe?

Baidu, China's biggest search engine, is reportedly planning to take on rival Google in the European market, with the company expected to launch a European version of its search engine.

Baidu has so far held off competition from Google to remain the biggest search player in China - it has 58% market share, compared with Google's 17%.

1 comment

Ask revamps its search engine

Ask.com has launched Ask3D, a revamp of its search engine, which delivers results from a range of media types, as well as offering a new method of navigation.

Ask.com 

0 comments

Yahoo! unveils Panama APIs

Yahoo! has released a set of application programming interfaces (APIs) that allow advertisers to tailor their experience with the company's search marketing platform.

Three levels of tweaking capability are available to developers, each of which allows for customisation of the out-of-the-box new Panama engine, which was released in the UK last week.

0 comments

UK web users attract most ad spend - IAB

UK internet users are the most attractive to advertisers in Europe and are targeted with even more ad spend per head than those in the US, according to new figures from the Internet Advertising Bureau (IAB).

Highlights from the IAB report , released yesterday, include...

0 comments

Five reasons why you need an SEO strategy

Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.

While paid search can get you higher up the search rankings more quickly, in the long-term, organic listings will deliver a potentially higher volume of visitors at a lower cost per click. Organic clicks are essentially free.

2 comments

Calacanis launches human-powered search engine

Mahalo is a new human-powered search engine, brought to you by Weblogs Inc founder Jason Calacanis, which went live today in 'alpha' test mode.

Mahalo

2 comments

Yahoo! shows biggest UK search share gains

Yahoo! has been the biggest winner among search engines in gaining market share over the last year, according to new statistics.

The Sunnyvale, California, search site's share increased 13% here in the UK, taking it up to 8.6%, Hitwise reported.

0 comments

Women and men 'view Google differently'

A survey has revealed that women have different attitudes to search giant Google from men, and are less likely to criticise it for being too commercial.

In a survey of 1,000 UK internet users by search agency bigmouthmedia, less than a third thought that Google was becoming too commercial.

1 comment

Which are your best keywords? (you’ll never guess)

People who write regularly for online publications generally enjoy the process of writing and many don't want to get sidetracked into the technical area of doing keyword research.

Yet when one keyword can bring ten times as much traffic as another, we need to be very careful in our choice of words and use the best keywords wherever possible.

0 comments

Google rolls out new video ad formats

Google has launched its AdSense video ads in three new-size formats, a move coinciding with the first anniversary of the service.

The click-to-play blocks pay cost-per-thousand publishers for every ad impression, regardless of video plays.

0 comments

Yahoo! readies Panama for UK launch

Yahoo! has started testing its Panama contextual search advertising platform in the UK and will roll out the full service shortly.

The company last week invited search marketing professionals to a preview of the service, which seeks to improve return on advertising investment by better targeting ads to users.

0 comments

Google Checkout – a paid search optimisation tactic?

Have you seen the new Google Checkout icons which are displayed with paid search ads where the merchant is using Google Checkout? The evidence we’ve heard so far is that those icons lead to a higher click through rate.

What will that do for your paid search rankings?

4 comments