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Posts in Search Marketing

IT vendors need to consider broader business audience

As solid web platforms have increasingly become a pre-requisite for business success, there is now more interest in technology from marketers and broader business folk right up to the boardroom.


New search engine to focus on people

VentureBeat reports that a Silicon Valley-based search engine is planning to launch by the end of the year, focusing solely on people.

Spock, as it is called, is currently conducting private beta trials, and apparently will have 100m people profiled on its database by the time it goes live.

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UK property search engine Zoomf plans Q1 launch

Zoomf to launch in Q1 2007Zoomf.com, a property search engine backed by UK tech start-up Arclight Media Technology , is planning to go live early next year.

Currently in beta, Zoomf is aiming to officially launch in Q1 2007, offering property listings in London before expanding its coverage to the rest of the UK and abroad.

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Ellen Siminoff on Panama and paid search

Ellen Siminoff is the CEO of search advertising agency Efficient Frontier, having previously been part of the founding executive team at Yahoo!

Efficient Frontier applies mathematical models developed on Wall Street to calculate the best keyword prices and positioning advertisers should go for, and now manages over $250m in media spend.

Having recently launched an office in the UK, she talked to us about the company's plans to expand globally and into new areas of online advertising.


The Search Debate: media agencies vs. search specialists?

A recent New Media Age cover story titled “Search agencies feel the heat as media agencies muscle in”, which outlines recent big account wins by media agencies (like Carat Digital, Diffiniti etc.) at the expense of specialist search agencies, has excited much debate.

So which is right? Why would you go with a media agency, or a search specialist? Is paid search just a media buy, or something more?


The 100th birthday of the press release

Guest blog by Greg Jarboe

October 28th was the 100th birthday of the press release.  Internet marketing executives who are interested in the future of the online press release can learn some important lessons from the early history of public relations.

Ivy Lee, who some consider to be the father of modern PR, invented the press release on October 28, 1906. One of his first clients was the Pennsylvania Railroad in the US.  Following a major accident in Atlantic City, NJ, Lee not only convinced the railroad to distribute the first press release, he also invited reporters to the scene of the accident and provided a special train to get them there.


Opinion - Search paths to success

By Andrew Hood, Lynchpin Managing Director

The concept of keyword success is hardly new. The growth of search marketing has, arguably, been fuelled by the ability to track the sales delivered by individual clicks, conversion rates and keyword return on investment.


Web 2.0 – what are the metrics for successful ‘engagement’?

There has been a lot of talk recently about ‘engagement marketing’, particularly in relation to Web 2.0 and social media.

But what are the success metrics of engagement marketing online? How does one measure engagement?


Google launches custom search tool for sites

Google has launched a free tool allowing websites and blogs to offer customisable searches to their users.

Site owners signing up for the service can ‘paste’ it into their webpages and select the sites they want included in searches.


Branded sites more valuable for advertisers - OPA survey

New research from the Online Publisher’s Association claims that visitors to its member's branded content sites are more sought-after consumers than those who use portal sites, such as Yahoo.

The research, carried out by DJG Marketing using data from Nielson/Net Ratings and MRI indicates that visitors to the OPA sites bought more frequently and spent more money across several major categories including, entertainment, financial services, travel and automotive.


Google News adds blog searches

Google has given a boost to the blogging community by highlighting its blog search service on Google News.

The move, which took place over the weekend, has seen links to the one year old service added to the front page of Google News and at the end of search results.

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Google eats up 25% of US internet ad revenue

Google’s advertising revenue is predicted to rise dramatically this year in the US, outstripping its nearest rival Yahoo by some distance. Google is expected to account for a quarter of US online ad revenue for the first time this year.

The search engine behemoth is projected to take home $4 billion of the expected $16 billion US online advertising market, according to predictions from eMarketer, an online marketing research company.