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Posts in Search Marketing

Blog Round-up: McDonalds eaters get virus, and Yahoo!'s small business scheme

A summary of the major stories doing the rounds throughout the blogosphere today...

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The Google algorithm, according to Rand Fishkin

Rand at SEOmoz is one of our favourite search marketing gurus and has just published a rough outline of the Google algorithm, using a combination of guesswork and reverse engineering.

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California sun to power third of Googleplex

The world's biggest search engine is set to become America's biggest solar energy-producing office space when it begins converting its headquarters into a massive solar electricity park next month.

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The Sun outstrips rivals via paid search marketing

Heather Hopkins from Hitwise has some interesting statistics about The Sun’s success this month in driving traffic to its site through paid search marketing. The  tabloid outstripped its online media rivals in this area by some distance.

Heather reveals that The Sun received 20% of its traffic from paid search, whereas other news and media sites achieved no more than 3% of traffic in the last month by the same method.

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Blog round-up: The Venice Project, Friendster and Wal-Mart’s Web 2.0 woes

A summary of today's major stories doing the rounds throughout the blogosphere...

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How search results are re-ranked

Search Engine Journal has pointed out an excellent article by Bill Slawski on the complicated business of how search companies re-rank results.

It is important to get to grips with some of these factors if you are actively involved in SEO, since rankings can be influenced by any number of factors that may be outside of your control.

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Web searches to kill window-shopping?

Europe’s high streets could eventually be devoid of banks, travel agents and mobile phone shops as consumers turn to the web for research, according to ACNielsen.

A study by the analyst group found consumers used window-shopping less than the net when choosing their purchases, except when it came to clothing and accessories.

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Ask.com debuts mobile search service

Ask.com has followed the likes of Google and Yahoo! with the launch of a specialised mobile search service – although it doesn’t yet support ads and the company’s not saying when it will be introduced in the UK. 

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Witty vs descriptive headlines - what works best?

The Google Pony Danny Sullivan has fired off a few rounds at the authors over at Google Blog, who habitually use non-descriptive headlines such as ‘Greetings, Earthlings!’ and, our favourite: ‘Yes, you can have a pony’.

As an expert in SEO you’d think Danny’s beef would be linked to a lack of keywords in titles, but this isn’t in fact the problem...

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Google tightens grip on UK search market

Google has increased its dominance of the UK’s search market this year, according to new figures that also show almost 1m searches are being conducted per hour by British web users.

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Study: ‘social local search’ catching on

Hitwise research director LeeAnn Prescott has released some data showing traffic to local directories employing user generated content (UGC) is growing faster than traditional 'yellow pages' (directory) sites.

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Clustering your search results

I have been thinking a lot about search lately, not only due to my reliance on Google that we all now share, but also because I currently reading an excellent book, The Search by John Batelle , about all things search and Google.

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