Blog

Email delivery rates continue to fall - DMA

The Direct Market Association (DMA) has urged email marketers to focus more closely on deliverability after its figures showed another drop in delivery rates in the second quarter of the year.

The group’s latest stats suggest that delivery rates fell to 68% for acquisition emails and 80% for retention emails in the period, continuing the drops seen in Q1.

1 comment

Ordnance Survey API nears launch

The Ordnance Survey’s long-awaited API has moved a step closer to launch, with the organisation preparing to announce an alpha release later today.

The 'OpenSpace' platform has been in the pipeline for at least a couple of years and will reportedly now be fully unveiled sometime in 2008. 

0 comments

Mahalo adds social features to search engine

Human-powered search engine Mahalo has launched new social features to encourage users to create a profile and communicate with friends on the site.

Mahalo

0 comments

Etailers cashing in on social shopping

Social shopping communities have become increasingly popular for online shoppers when researching their Xmas purchases, according to stats from Nielsen Online.

Nielsen's analysis (pdf) of the 1,000 most influential blogs (ranked by number of inbound links) finds that gift recommendations are dominating holiday discussions on these sites.

0 comments

Bebo readies third party app platform

Bebo is reportedly set to become the latest social network to open up its development platform to third parties.

According to Mashable, the new platform will be launched tomorrow and will apparently be compatible in some way with Facebook, allowing developers to port their applications to Bebo.

1 comment

Can Xmas email marketing ever not be tacky?

A simple Santa hat, some holly or a bit of tinsel hanging off the corporate logo is often the most companies do to make their email marketing festive. 

They are missing a trick.

0 comments

Q&A: Omniture's Neil Weston on the Google threat

Neil Weston Analytics firm Omniture has had an industrious few months, making a series of buyouts to boost its offering in the ‘online business optimisation’ space.

These include reporting supplier InStadia, site optimisation vendor TouchClarity, A/B and multivariate testing company Offermatica (finalised this month) and most recently Visual Sciences, one of Omniture’s main rivals at the top end of the market.

We spoke to the company’s EMEA general manager and senior vice president Neil Weston about future challenges and opportunities in the sector, including concerns over the acquisitions’ potential impact on innovation.

We also asked about the pros and cons of Google’s assault on web analytics - its strategic threat for suppliers, as well as how many customers Omniture has picked up from Google's product.

0 comments

Online shoppers spend over £750k in a minute

The UK's online shoppers reportedly spent £767,500 in just 60 seconds at 1.09pm yesterday, breaking previous records.

Yesterday was also expected to become the country's biggest ever online shopping day with up to £370m being spent, according to payment processor Retail Solutions.

0 comments

Search listings have significant branding impact - study

Occupying the top of organic and paid search listings can not only pay off in terms of performance marketing – it can also have a big impact on consumers’ perception of brands, a new study has found.

Conducted by eyetracking firm Enquiro Research, the tests discovered “a significant correlation” between search marketing efforts and brand affinity, brand recall and purchase intent.

0 comments

What are the most significant link building factors?

Wiep Knol has put together a very useful list of the most important factors involved in building links for your website.

In the style of the SEOmoz search engine ranking surveys, Wiep has asked 17 SEO professionals about what makes a link valuable or not, and has listed the factors considered most significant.

4 comments

LinkedIn opens up its platform

Professional social network LinkedIn has launched a developer platform as well as a redesign of its website.

As previously outlined by CEO Dan Nye, the new "Intelligent Application" platform will not be as open as that of rival Facebook, and will be limited to ‘business productivity applications’.

0 comments

Tips on improving customer experience

Online retailers still have much to learn about customer experience, and are missing conversion opportunities by not producing more usable websites.

This is the verdict of FutureNow's 2007 Customer Experience Study, which looked at over 300 US e-commerce sites, and grading them on 69 customer experience factors.

1 comment