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UK, Germany, Sweden head European net league

The UK has Europe's most active online population, according to new data from online measuring agency comScore.

Every day, websites attract 21.8 million UK visitors, with Brits logging onto the internet 21 days every month, for an average 34.4 hours per month - all the highest figures in the continent.

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Big guns 'wrong about mobile future', says Blyk

The idea that 'content is king' in the mobile space is a “myth”, and many of the industry’s big guns are wrong about the needs of younger subscribers.

That’s the view of the man behind Blyk, the startup that plans to offer free mobile services to users that opt-in to receive ads on their phones...

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Bruce Willis adopts Second Life for Die Hard promo

Bruce Willis chatted with movie fans in Second Life to promote his upcoming Die Hard 4.0 release in a move that is being seen as good example of virtual world marketing.


capture: Dave Brown

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Google confirms FeedBurner buy

Google has continued its recent spending splurge with the purchase of FeedBurner, the Chicago-based distributor of news feeds to web browsers.

Thought to be in the region of $100m (£50m), the deal offers the web giant a chance to extend its huge online ad network into the realm of RSS and off-site consumption of content.

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Trivop launches as video guide for hotels

Launched recently, Trivop.com is a hotel review site with a twist - users can see video footage of hotels.  

Trivop

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What role can sensory branding play in online marketing?

Many offline brands have woken up to the importance of marketing activity that appeals to all five senses, rather than just the traditional senses of sight and sound, writes Simon Harrop.

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Better measurement holds the key to unlocking brand spend

Auditing sites based on unique users may be a step in the right direction but until figures are adjusted appropriately, online will lack the credibility to win serious brand spend.

The UK must adopt the same measurement standards as the US.

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9,500 malware web pages discovered daily in May

Sophos latest report into malware threats has revealed that 9,500 infected web pages were discovered each day during May.

The online security firm's figures show that malware continues to pose a serious threat to web users, as the number of malware threats increased over April's figures.

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Five reasons why you need an SEO strategy

Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.

While paid search can get you higher up the search rankings more quickly, in the long-term, organic listings will deliver a potentially higher volume of visitors at a lower cost per click. Organic clicks are essentially free.

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Tiscali email 80% restored after spam blockage

Tiscali says it has restored email service for many customers who lost out after spammers managed to commandeer the company's mail servers.

Spammers last week managed to overcome security protections on the Italian ISP's computers to send large amounts of junk mail, resulting in many destination service providers barring mail from Tiscali users.

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EMI to show music videos on YouTube

EMI has concluded a content deal with YouTube to show its vast catalogue of music videos and performances on the video site.

EMI, the third largest record label, follows the other three big guns, Sony, BMG and Universal in allowing YouTube to show their artists' videos.

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Mobile Marketing Briefing - new report

We haven't quite hit the tipping point yet but it seems to be getting closer for mobile marketing in the UK...

The latest trends were discussed at a recent E-consultancy roundtable and have been written up in this briefing (free to registered users).

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