With digital transformation front and centre of many business agendas, and with rapidly changing environments, the need for marketers to understand how to manage change and complexity has never been greater.
This webinar draws from Econsultancy’s popular new report on Change Management for Marketers to give practical advice to senior and mid-level marketers on how to best manage change processes and to understand the critical role that marketing can play in digital transformation.
Hosted by Neil Perkin, founder of Only Dead Fish and one of Econsultancy’s most experienced and thought-leading consultants, this webinar covers:
- The context for marketing and transformation
- Understanding the key elements to support change
- Change management models and their application
- Culture and mindset to support change