Best Practice Guides

Trust, Transparency and Brand Safety


The Trust, Transparency and Brand Safety report looks at the ways in which companies are working towards building and maintaining trust and transparency in an ever more connected world. 

Trend Briefings

Second-Party Data


First-party data at scale sounds unattainable. But by creating second-party data pools, brands and publishers can vastly increase the applicability of their customer data. This report addresses the fundamental questions about second-party data so it can move from abstract concept to specific strategy.

Trend Briefings

The Japan Digital Report


The Japan Digital Report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or curious about the country and its digital landscape. It should help marketers looking to make a case for investing more in the country and serve as a starting point for further research.

Buyer's Guides

Top 100 Digital Agencies Report 2016


The Top 100 Digital Agencies report is the definitive listing of the UK’s largest digital agencies. The guide features in-depth analysis and commentary on the state of the industry, along with information on each agency to help client-side professionals choose the right partner to help achieve their business goals.

Survey Reports

People-Based Advertising in North America


The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in North America. It explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem. 

Survey Reports

People-Based Advertising in Australia


The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in Australia. It explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem. 

Buyer's Guides

Top 100 Digital Agencies Report 2015


The Top 100 Digital Agencies report, sponsored by Telerik Sitefinity is the definitive listing of the UK’s largest digital agencies. The guide features in-depth analysis and commentary on the state of the industry, along with information on each agency to help client-side professionals choose the right partner to help achieve their business goals.