We’re in an era of great change within the performance marketing landscape as more and more of what a performance marketing manager would do on a day-to-day basis is becoming more automated by Google and Facebook.
Katherine Sale is Director of Operations at Croud London, a global digital marketing agency with the world’s first crowd-sourced network of digital experts. We caught up with Sale as part of our ‘Day in the Life’ column to find out what life at Croud is like and what her job entails. If you would like […]
It’s monthly social media roundup time again and we’ve got campaigns from Nike, Sprite and Mastercard as well as updates from Instagram, Pinterest, LinkedIn and more. With no further ado let’s get into it… (Remember that Econsultancy subscribers can check out the Social Quarterly, as well as our Social Media Best Practice Guides) Pinterest further […]
We’re getting down to business this week with a great roundup of stats.
Tom Young is the Digital Propositions Manager at Just Group, a UK financial services group specialising in retirement products and services.
Looking at the most significant IT-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as their greatest challenges.
Jem Fawcus is the CEO and co-founder of Firefish, a human insight agency that sets out to make sense of the human experience, and prides itself on unconventional thinking and “uncommon sense”.
It may not surprise digital marketers to hear that The Trade Desk has further embraced programmatic this quarter.
Digital marketing has become increasingly complex over the past few years.
The latest trends, developments and statistics in social media, distilled by Econsultancy into a guide to what’s happening now and what you should be keeping an eye on.
With new acquisitions and announcements cropping up every few months, it can be hard to keep track of who is who in China’s New Retail landscape, why they matter, and how they’re innovating in the space. Here are seven retailers at the forefront of China’s New Retail revolution, and here’s what they’re doing to transform commerce in China.
The Festival of Marketing returns October 10-11 in London and the agenda has just gone live.