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PayByPhone’s UK CEO on the company’s obsession with UX
Talking about cars is not really my thing. Parking, on the other hand, I find strangely fascinating.
How to write better PPC RFPs: 15 questions to ask your agency
Running a paid search agency, I get to see a fair amount of PPC RFPs on a monthly basis, some better than others.
A day in the life of… COO at a digital media and technology consulting firm
Our latest interviewee is Lars Noordewier, COO at Digital Decisions.
The best digital marketing stats we’ve seen this week
This week’s roundup includes lots of interesting stats.
What makes a challenger brand? (Four key characteristics)
A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset.
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Instagram Checkout – will higher conversions come at a cost?
Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.
A day in the life of… an experience design director
Richard Trigg is Experience Design Director at Tangent.
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Agency positioning – what does good look like?
Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.
Digital China in 2019: Trends and recommendations
Depending on who you ask, China has overtaken, or will overtake, the US as the world’s largest economy.
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Fintech is behind the boom in personal loans and banks should take note
The market for consumer loans in the US is booming. According to data from TransUnion, last year, the total amount of consumer loans outstanding hit a record $138bn, a 17% jump from the year prior.
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What’s going on at Facebook, and will it affect advertisers?
For years, Facebook has been impervious to incidents that seem to threaten its multi-billion dollar advertising business. Even the effects of the Cambridge Analytica scandal have, at least to date, been far less noticeable than many industry observers predicted.
A day in the life of… VP Marketing at Tryzens
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens.