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White Amazon Echo Plus activated recognition system photographed on wooden table in living room.

Alexa greets users with “I’ve been playing Fortnite” but Amazon denies it’s an ad

Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry?

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Article Ecommerce

The best digital marketing stats we’ve seen this week

We’ve got stats about personalisation, third-party retail, data privacy, and lots more in this week’s roundup.

Article Digital Advertising

Three trends shaping programmatic advertising in 2019

In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside constant change and complexity.

Article Data and Analytics

A day in the life of… UK Country Manager at a Data Marketing Platform

Graeme Finneberg is the UK Country Manager at mediarithmics, a full-stack Data Marketing Platform.

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Article Ecommerce

Amazon’s supplier purge could benefit some online retail players

Thousands of Amazon suppliers are panicking as the online retail giant has abruptly halted large numbers of wholesale orders.

Article Ecommerce

Amazon in Asia-Pacific: A 2019 update

It’s been nearly two years since Amazon was poised to launch its B2C ecommerce platform throughout Asia-Pacific. How well has it gone – and should marketplaces and brands still be worried?

People and skills

A day in the life of… CMO at Habito, a free online mortgage broker

Anybody who has ever applied for a mortgage will be intrigued by Habito.

Trends and Innovation User experience and usability

The Consumerization of Healthcare

A look at how consumer expectation is changing healthcare, how consumers evaluate and prioritize the different stages of their experience and what marketers can do today to meet these emerging needs.

Article SEO

18 smart women in SEO to follow on Twitter

If you’re looking to learn more about SEO and also want to add more voices from smart, knowledgeable and empowered women to your Twitter feed, look no further.