Influencers are a huge and growing phenomenon in the travel industry – as in so many others – catering to a generation with the desire and means to travel the world and post the perfect pictures of their trip to Instagram.
Facebook is facing some of the strongest headwinds it has ever faced since it was launched in Mark Zuckerberg’s dorm room in 2004.
It’s that time again… the best social stories and campaigns of the month.
I spend my days looking at agency websites, reviewing creds and asking agency owners to explain why a prospective client would choose to work with them. Sometimes people even pay me for this privilege.
Instagram might seem like a challenging environment for pharmaceutical companies but according to Facebook Health’s industry manager, there is ample opportunity for them to connect with patients through the app, which remains incredibly popular with younger consumers who are increasingly deleting the Facebook app.
Voice is steadily gaining ground as a way for consumers to search for information and interact with brands.
Rob McFaul is client director at Mindshare and co-leader of Mindshare Purpose.
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Karl Boyce, Head of Digital and CRM at Domino’s Pizza Group, spoke at the 2018 Festival of Marketing about how the world’s number one pizza company is aiming to become ‘The Official Food of Everything’ via the power of social media. But how is the brand accomplishing this?
Fran Cowan of Inskin Media and the IAA UK is our latest interview for ‘a day in the life’.
This year, for the third year in a row, Google has opened up physical pop-up stores in a bid to encourage consumers to connect with its products in new ways. Named “Google Hardware”, the two pop-ups opened up in New York and Chicago on October 18, and will be around until December 31.
Voice search is, as I’m sure you know by now, the topic that has raised the most eyebrows in recent time for SEOs.