Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing 2022: Benchmark Report, the industry was set to grow to approximately $16.4 billion this year; this growth has been buoyed by the continued success of […]
A guide to the latest trends, developments and statistics in ecommerce, including new retail media partnerships, q-commerce consolidations and India’s ecommerce initiatives, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive implications for web search, it’s been an interesting year in search and SEO. We reached out to a number of experts to get their thoughts on how they […]
It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates. So, as we head into 2023, can we expect a different story? We spoke to industry experts to get some insight into what’s to come, with brand safety, first-party data, […]
OpenAI’s ChatGPT has gone viral, with many claiming that this sophisticated chatbot could displace Google. But how well does it really perform as a search engine?
How TikTok is changing the linear purchase journey with a platform that is community-focused, creator-led and conversational.
Erika Ottela is the co-founder and COO of eBrands – an ecommerce aggregator. We asked Erika about her journey with eBrands, the importance of Amazon and other ecommerce marketplaces, and her advice for entrepreneurs in the industry. Tell me about eBrands – what was the motivation behind starting the company and how does it operate? […]
In the midst of a mounting cost of living crisis, consumers are more aware of their financial wellbeing than ever – making straightforward, accessible financial services absolutely paramount. According to research conducted by Legal & General, also known as L&G, 75% of its customer base expect 10 specific top tasks to be simple, intuitive, and […]
