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1. Create a new Google Analytics profile and name it 'Twitter Traffic':I also find it very useful to add a date next to the new profile so I'll know when it went live and what sort of reporting data I should expect. Remember to always keep your original profile intact. <img alt="create a new profile" height="202" src="http://farm3.static.flickr.com/2571/3784748956_df4a8534eb_o.jpg" width="456" /> 2. Click on 'edit' next to the new profile and add the following filters under 'add filters' option <img alt="edit profile" height="91" src="http://farm3.static.flickr.com/2622/3784907304_f26df3db63_o.png" width="343" />3. Filter one (Grouping different twitter web clients services to one source)Filter Name - Twitter Web Clients Traffic Filter Type - custom filter then advanced Field A -> Extract A - under campaign source add leading twitter web clients services (for example,I’ve used twitter|ping\.fm|friendfeed|brightkite|hootsuite|twitthat|twitterfon|twittergadget) Field B -> Extract B - none Output To -> Constructor - campaign source and name it Twitter Web Clients Traffic Field A Required - yes Field B Required - no Override Output Field - yes Case Sensitive - no4. Filter two (Grouping different URL shortening services to one source)Filter Name - Twitter URL Shortening Traffic Filter Type - custom filter then advanced Field A -> Extract A - under campaign source add the leading twitter url services (for example, I’ve used twitturly|bit\.ly|tr\.im|cli\.gs|zi\.ma|poprl|tinyurl|Is\.gd|snipr|snipurl|kl\.am|snurl|tiny\.cc|dwarfurl) Field B -> Extract B - none Output To -> Constructor - campaign source and name it Twitter URL Shortening Traffic Field A Required - yes Field B Required - no Override Output Field - yes Case Sensitive - no <img alt="twitter url shortening traffic" height="280" src="http://farm3.static.flickr.com/2592/3783938743_a9d468599b_o.jpg" width="459" />5. Filter three (Tagging URL traffic)This filter is based on <a href="http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578">Google url builder</a> tool so you'll need to tag your links before posting them on Twitter. I've used 'tweets' for my custom source, but feel free to be more imaginative ;)Filter Name - Twitter URL Tagging Filter Type - custom filter then advanced Field A -> Extract A - under campaign source type ‘tweets‘ Field B -> Extract B - none Output To -> Constructor - campaign source and name it Twitter URL Tagging Field A Required - yes Field B Required - no Override Output Field - yes Case Sensitive - no <img alt="google url tool" height="204" src="http://farm3.static.flickr.com/2473/3784749090_4041bc0b1a_o.jpg" width="456" />Result! Head to traffic sources and type 'twitter'. You'll be able to see the different Twitter groups which are generating your traffic and using advanced segments you'll be able to compare them. <img alt="twitter traffic result" height="97" src="http://farm3.static.flickr.com/2601/3784749214_96405e8ef9_o.jpg" width="454" /> Optional but recommended step - schedule a daily email containing your new traffic sources:6. In your new Twitter profile head to 'All Traffic Sources' under the 'Traffic Sources' navigation and in the ' Find Source/Medium' containing window paste the following Twitter Web Clients Traffic|Twitter URL Shortening Traffic|Twitter URL Tagging and click go: <img alt="" height="104" src="http://farm4.static.flickr.com/3205/3785129165_89e5c557b7_o.jpg" width="462" />7. Now click on the email report button located at the top: <img alt="" height="33" src="http://farm4.static.flickr.com/3589/3785128863_9904b3a669_o.jpg" width="372" /> 8. Click on the 'Schedule' tab, leave the 'Send to me' option ticked, decide if you'd like a daily, weekly or monthly email under the 'Date Range' option, leave the format as PDF for great visualization and click Schedule: <img alt="" height="369" src="http://farm4.static.flickr.com/3507/3785129049_e36bce950e.jpg" width="500" /> <img alt="" src="http://lh3.ggpht.com/_IQGqy0Rlm5M/ShUE1SBM84I/AAAAAAAAAtE/BA8CNmxuaBU/scheduleemail.jpg" /> Result! Your PDF report will land in your inbox.

1. Create a new Google Analytics profile and name it 'Twitter Traffic': I also find it very useful to add a date next to the new profile so I'll know when it went live and what sort of reporting data I should expect. Remember to always keep your original profile intact. <img src="http://farm3.static.flickr.com/2571/3784748956_df4a8534eb_o.jpg" alt="create a new profile" width="456" height="202" /> 2. Click on 'edit' next to the new profile and add the following filters under 'add filters' option   <img src="http://farm3.static.flickr.com/2622/3784907304_f26df3db63_o.png" alt="edit profile" width="343" height="91" /> 3. Filter one (Grouping different twitter web clients services to one source) Filter Name - Twitter Web Clients Traffic Filter Type - custom filter then advanced Field A -> Extract A - under campaign source add leading twitter web clients services (for example, I’ve used twitter|ping\.fm|friendfeed|brightkite|hootsuite|twitthat|twitterfon|twittergadget) Field B -> Extract B - none Output To -> Constructor - campaign source and name it Twitter Web Clients Traffic Field A Required - yes Field B Required - no Override Output Field - yes Case Sensitive - no 4. Filter two (Grouping different URL shortening services to one source) Filter Name - Twitter URL Shortening Traffic Filter Type - custom filter then advanced Field A -> Extract A - under campaign source add the leading twitter url services (for example, I’ve used twitturly|bit\.ly|tr\.im|cli\.gs|zi\.ma|poprl|tinyurl|Is\.gd|snipr|snipurl|kl\.am|snurl|tiny\.cc|dwarfurl) Field B -> Extract B - none Output To -> Constructor - campaign source and name it Twitter URL Shortening Traffic Field A Required - yes Field B Required - no Override Output Field - yes Case Sensitive - no <img src="http://farm3.static.flickr.com/2592/3783938743_a9d468599b_o.jpg" alt="twitter url shortening traffic" width="459" height="280" /> 5. Filter three (Tagging URL traffic) This filter is based on <a href="http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578">Google url builder</a> tool so you'll need to tag your links before posting them on Twitter. I've used 'tweets' for my custom source, but feel free to be more imaginative ;) Filter Name - Twitter URL Tagging Filter Type - custom filter then advanced Field A -> Extract A - under campaign source type ‘tweets‘ Field B -> Extract B - none Output To -> Constructor - campaign source and name it Twitter URL Tagging Field A Required - yes Field B Required - no Override Output Field - yes Case Sensitive - no <img src="http://farm3.static.flickr.com/2473/3784749090_4041bc0b1a_o.jpg" alt="google url tool" width="456" height="204" /> Result! Head to traffic sources and type 'twitter'. You'll be able to see the different Twitter groups which are generating your traffic and using advanced segments you'll be able to compare them. <img src="http://farm3.static.flickr.com/2601/3784749214_96405e8ef9_o.jpg" alt="twitter traffic result" width="454" height="97" /> Optional but recommended step - schedule a daily email containing your new traffic sources: 6. In your new Twitter profile head to 'All Traffic Sources' under the 'Traffic Sources' navigation and in the ' Find Source/Medium' containing window paste the following Twitter Web Clients Traffic|Twitter URL Shortening Traffic|Twitter URL Tagging and click go: <img src="http://farm4.static.flickr.com/3205/3785129165_89e5c557b7_o.jpg" alt="" width="462" height="104" /> 7. Now click on the email report button located at the top: <img src="http://farm4.static.flickr.com/3589/3785128863_9904b3a669_o.jpg" alt="" width="372" height="33" /> 8.  Click on the 'Schedule' tab, leave the 'Send to me' option ticked, decide if you'd like a daily, weekly or monthly email under the 'Date Range' option, leave the format as PDF for great visualization and click Schedule: <img src="http://farm4.static.flickr.com/3507/3785129049_e36bce950e.jpg" alt="" width="500" height="369" /> <img src="http://lh3.ggpht.com/_IQGqy0Rlm5M/ShUE1SBM84I/AAAAAAAAAtE/BA8CNmxuaBU/scheduleemail.jpg" alt="" /> Result! Your PDF report will land in your inbox.

2009-05-20T17:55:18+01:00

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<img alt="twitter sources" height="75" src="http://farm3.static.flickr.com/2533/3783938693_0fce04553a_o.jpg" style="float: left;" width="228" /> Using a few Google Analytics advance filters, it’s very easy to create a handy Twitter-specific profile which groups together twitter sources such as web clients and short URL services. If you've read my earlier post <a href="http://econsultancy.com/blog/3761-2-easy-ways-to-track-social-networks-in-google-analytics">2 easy ways to track social networks in Google Analytics</a>, you should be quite familiar with using advance filters in Google Analytics. A large percentage of Twitter's traffic is coming from phone or desktop based clients, in which case they'll appear as direct traffic so be sure to place extra attention to filter three.

<img style="float: left;" src="http://farm3.static.flickr.com/2533/3783938693_0fce04553a_o.jpg" alt="twitter sources" width="228" height="75" /> Using a few Google Analytics advance filters, it’s very easy to create a handy Twitter-specific profile which groups together twitter sources such as web clients and short URL services. If you've read my earlier post <a href="http://econsultancy.com/blog/3761-2-easy-ways-to-track-social-networks-in-google-analytics">2 easy ways to track social networks in Google Analytics</a>, you should be quite familiar with using advance filters in Google Analytics. A large percentage of Twitter's traffic is coming from phone or desktop based clients, in which case they'll appear as direct traffic so be sure to place extra attention to filter three.

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How to create an awesome Twitter profile in Google Analytics false

2009-05-21T11:56:00+01:00

how-to-create-an-awesome-twitter-profile-in-google-analytics

2009-05-31T08:32:42+01:00

2009-08-03T18:46:45+01:00

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