Strategy

The latest strategy best practice, trends, market data, news, case studies, training and more. From product management and financing, to digital transformation

Developing Future Strategy: Long-Term Thinking for Marketers Best Practice Guide Packshot

Developing Future Strategy: Long-Term Thinking for Marketers

‌ This report explores how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.

Latest Research, Trends and Best Practice

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Digital Transformation Monthly – March 2020

1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]

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Learning from Digital Disruptors Best Practice Guide Pack Shot

Learning from Digital Disruptors Best Practice Guide

 ‌ This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.

Articles on strategy

Digital Transformation - Econsultancy's Internet Statistics Database

A shift to digital but with less resource, do marketers have the skills to respond?

Looking through the results from Econsultancy and Marketing Week’s most recent Covid-19 Business Impact Survey (the third iteration, 25th April), there are several stats that stood out to me when juxtaposed: Only 6% of respondents from large organisations (annual revenue more than £50 million) said they were investing more in marketing to ‘seize the opportunity’. […]

Learning from Chinese retail in the coronavirus crisis

There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.

Strategy - Econsultancy's Internet Statistics Database

Discover marketing strategy statistics with the ISD

Browse, save and export a range of marketing strategy statistics via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.

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