Strategy

The latest strategy best practice, trends, market data, news, case studies, training and more. From product management and financing, to digital transformation

Digital Shift: Q3 2019

Econsultancy’s quarterly webinar curates and interprets the most important updates, trends and innovations in digital, impacting the next quarter.

Agenda points for Q3:

  • The ever-changing martech landscape
  • Rapidly-changing retail
  • Horizontal innovation
  • The real implications of 5G

Tune in on July 2nd, 2019.

Find out more and register

Latest Research, Trends and Best Practice

Digital Transformation Monthly – June 2019

1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]

ShopBack: Building Loyalty Across Diversity

1. The Asian Cashback Industry An interesting niche industry within the Asian ecommerce space has been gaining ground in recent years. Called ‘cashback’, online shoppers are able to save some money whenever they complete purchases online if they go through a third-party platform, which effectively gives them a discount. The cashback industry is growing at […]

Editor’s Picks

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Seeking statistics and market data on strategy?

Now online, the Econsultancy Internet Statistics Database presents all the latest statistics and charts linked to strategy, from the most effective platforms for lead sourcing to the most important marketing metrics to monitor, in one handy tool, for you to browse, save and download.

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Multichannel Marketing

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Case Studies

From the Blog

experiential-marketing-trends

Four trends driving experiential marketing in 2019

Budgets for experiential marketing rose 19 consecutive quarters to Q2 2018, and in the Q4 2018 IPA Bellwether report, it was only events that saw any rise in investment at all. This shows that brands are realising the potential of experiential to engage audiences in more meaningful and relevant ways.

jagermeister

Four Halloween-themed activations from FMCG brands

Consumers are more willing than ever to spend their money on Halloween. According to the National Retail Foundation, total spending for Halloween is expected to reach $9 billion in the US in 2018. It appears the Brits are just as eager, too, with Mintel predicting we will shell out £419 million.

Amazon turns to print to capitalize on the demise of Toys R Us

The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.

Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn’t assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.

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