Methodology This report is based on an online survey conducted in the third quarter of 2018. Invitations were sent to targeted third-party lists. Respondents were offered an incentive to complete the survey. It closed on September 5th with 396 qualified responses. The sample was comprised of performance agency executives in North America who qualified for […]
Digital Transformation Roundtable
In 2019, what challenges are businesses of all sizes still facing with transformation? Experts are beginning to talk about the ‘end of digital transformation’ and what comes next, but is this premature?
Subscribers are invited to discuss their successes, challenges and experiences with digital transformation along with what they think the future holds.
London | May 9th, 2019 | Free to attend
Latest Research, Trends and Best Practice
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets. However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
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Baby and toddler swim school Water Babies mobilises its network of swim teachers, or influencers, to create engaging, relevant content about the business while boosting bookings to the programme.
UK recruitment agency HR GO plc used a combination of innovative biometrics testing and AI technology to increase website conversions by 153% in four weeks.
Rufus Leonard helps define The Gym Group’s brand strategy in a crowded market and launch a new membership offering.
From the Blog
We’ve got a cracking round-up of stats to see you well into the Easter weekend.
QR codes – those blocky, black and white squares of digital information that take the user to an app or webpage on their smartphone – have a mixed reputation around the world.
Instagram recently set out to understand more about its users, specifically in terms of the kind of content people want to see from brands on the platform.
Budgets for experiential marketing rose 19 consecutive quarters to Q2 2018, and in the Q4 2018 IPA Bellwether report, it was only events that saw any rise in investment at all. This shows that brands are realising the potential of experiential to engage audiences in more meaningful and relevant ways.
This week’s digital stats roundup includes news about retail loyalty schemes, ad spend, in-house marketing and a whole lot more.
Consumers are more willing than ever to spend their money on Halloween. According to the National Retail Foundation, total spending for Halloween is expected to reach $9 billion in the US in 2018. It appears the Brits are just as eager, too, with Mintel predicting we will shell out £419 million.
The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.
Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn’t assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.
This week’s stats round-up is a real sizzler.
It includes news about customer loyalty, mobile search, Facebook reactions, and ever so much more. Check out the Internet Statistics Compendium while you’re at it, too.
In our technological, networked, 21st century world, it’s easier than ever to connect with people, but harder than ever to be intimate with them.
This was the message presented by Jeyan Heper, CEO of LifeStyles Healthcare, and Alex Pasini, SVP at Sid Lee Global Alliances, at Cannes Lions International Festival of Creativity.
One of the last frontiers of digital marketing is joining up online and offline channels, also known as ‘omnichannel marketing’.
It goes without saying that if you’re a hotelier in 2017 and your website is not mobile friendly, then consider your digital strategy dead.
In mid-December, the latest Star Wars movie, Star Wars: The Last Jedi, will make its theatrical debut.
The stakes are high for Disney, which purchased Star Wars creator Lucasfilm for more than $4bn in 2012. The movie industry, like so many others, is changing (or being disrupted if you prefer) and blockbuster hits are increasingly important to studios, even one as blessed as Disney with strong franchises.