Strategy

The latest strategy best practice, trends, market data, news, case studies, training and more. From product management and financing, to digital transformation

Developing Future Strategy: Long-Term Thinking for Marketers Best Practice Guide Packshot

Developing Future Strategy: Long-Term Thinking for Marketers

‌ This report explores how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.

Reports and webinars

29

Introducing the Modern Marketing Model (M3)

Alongside this need for a new framework, there are new requirements for marketing competencies and capabilities around domains of expertise like data and analytics, customer experience, content, multichannel, and personalisation, which are neither properly understood nor being met. This is acknowledged in the marketing industry but not reflected in any definitive model. Due to these […]

six multicoloured doughnuts

Product Strategy and Marketing Best Practice Guide

1. Introduction The objective of this report is to provide marketers with a practical guide to the essential principles, processes and practices surrounding the increasingly critical areas of product strategy and marketing. Digital has facilitated a growing proportion of business models to pivot towards direct-to-consumer propositions, and an ever-growing number of products to become services, […]

Learning from a Crisis Best Practice Guide

1. Introduction The global coronavirus (Covid-19) pandemic has had an unprecedented impact, affecting almost every aspect of daily life. Measures taken to slow the spread of the virus around the world have brought with them remarkable economic losses. The full economic impact of the crisis is at this stage unknown, but projections of the cost […]

Face mask, viruses and vaccine

Using PEST, SWOT and scenario planning in a crisis

The Covid-19 crisis is an unprecedented event, the exact impact of which is impossible to foresee. However, those organisations that have dealt with the crisis best are those that had robust strategies in place for dealing with the unpredictable. There are a multitude of different tools available to help organisations consider and prepare for potential […]

Learning from Digital Disruptors Best Practice Guide Pack Shot

Learning from Digital Disruptors Best Practice Guide

 ‌ This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.

Microlearning

20 Min
Strategy

Strategy

Objective and KPI setting, to budgeting for digital marketing, using data for planning, segmentation and targeting and customer journey mapping

Econsultancy
16 Min

Brand and Value

Ways you can add value to people and organisations through your brand: how to build your brand and how to avoid breaking your brand.

Econsultancy
10 Min

Positioning

Learn how the fusion of digital, classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation.

Econsultancy
15 Min

Market and Customer Orientation

Explore ways to achieve market orientation through a customer-focused approach and ensure engagement from your organisation.

Econsultancy
14 Min

Customer Insight

How to make the most of the latest methods and digital data analytics to fully inform your customer insight planning.

Econsultancy
24 Min

Distribution

Learn about how traditional models of distribution have changed and how digital has broken down the barriers to entry.

Econsultancy
27 Min
innovation and trends

Innovation and Trends

Where we are now and what is likely to happen in the world of digital. We discuss the big digital eras and their impact on marketing, as well as the key innovations, challenges and opportunities to prepare for.

Econsultancy

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Strategy - Econsultancy's Internet Statistics Database

Discover marketing strategy statistics with the ISD

Browse, save and export a range of marketing strategy statistics via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.

Topic hubs

B2B - Econsultancy's Internet Statistics Database

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