Strategy

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Digital Transformation Roundtable

In 2019, what challenges are businesses of all sizes still facing with transformation? Experts are beginning to talk about the ‘end of digital transformation’ and what comes next, but is this premature?

Subscribers are invited to discuss their successes, challenges and experiences with digital transformation along with what they think the future holds.

London | May 9th, 2019 | Free to attend

Latest Research, Trends and Best Practice

Digital Transformation Monthly – April 2019

1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]

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Seeking statistics and market data on strategy?

Now online, the Econsultancy Internet Statistics Database presents all the latest statistics and charts linked to strategy, from the most effective platforms for lead sourcing to the most important marketing metrics to monitor, in one handy tool, for you to browse, save and download.

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From the Blog

The pros and cons of QR codes

QR codes – those blocky, black and white squares of digital information that take the user to an app or webpage on their smartphone – have a mixed reputation around the world.

experiential-marketing-trends

Four trends driving experiential marketing in 2019

Budgets for experiential marketing rose 19 consecutive quarters to Q2 2018, and in the Q4 2018 IPA Bellwether report, it was only events that saw any rise in investment at all. This shows that brands are realising the potential of experiential to engage audiences in more meaningful and relevant ways.

jagermeister

Four Halloween-themed activations from FMCG brands

Consumers are more willing than ever to spend their money on Halloween. According to the National Retail Foundation, total spending for Halloween is expected to reach $9 billion in the US in 2018. It appears the Brits are just as eager, too, with Mintel predicting we will shell out £419 million.

Amazon turns to print to capitalize on the demise of Toys R Us

The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.

Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn’t assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.

How does SKYN Condoms market to a millennial generation having less sex?

In our technological, networked, 21st century world, it’s easier than ever to connect with people, but harder than ever to be intimate with them.

This was the message presented by Jeyan Heper, CEO of LifeStyles Healthcare, and Alex Pasini, SVP at Sid Lee Global Alliances, at Cannes Lions International Festival of Creativity.

Star Wars uses AR experiential campaign to drive people in-store

In mid-December, the latest Star Wars movie, Star Wars: The Last Jedi, will make its theatrical debut.

The stakes are high for Disney, which purchased Star Wars creator Lucasfilm for more than $4bn in 2012. The movie industry, like so many others, is changing (or being disrupted if you prefer) and blockbuster hits are increasingly important to studios, even one as blessed as Disney with strong franchises.

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