Developing Future Strategy: Long-Term Thinking for Marketers
This report explores how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
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Learning from Digital Disruptors Best Practice Guide
This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
Strategy and the coronavirus crisis
Looking through the results from Econsultancy and Marketing Week’s most recent Covid-19 Business Impact Survey (the third iteration, 25th April), there are several stats that stood out to me when juxtaposed: Only 6% of respondents from large organisations (annual revenue more than £50 million) said they were investing more in marketing to ‘seize the opportunity’. […]
In the midst of the coronavirus pandemic, many organisations have frozen spending plans and pulled funding as they try to cope with the adverse impact that the outbreak has had upon their business and revenue.
There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.
As people across the world acclimatise to a life indoors, many are returning to, or picking up, video games as a method of escapism.
The Covid-19 pandemic is changing the world as we know it: borders are closed and countries in lockdown, many events are cancelled or postponed. In short, things won’t get back to normal anytime soon.
The coronavirus pandemic has completely reshaped how we live our lives – to the point that by now, saying it feels like stating the obvious.
Learn what digital strategy means and the practical tips for developing your own.
The whys and hows of creating a strong digital brand presence.
Discover what disruption means and how you can learn from disruptors in your industry.
Four key digital trends that require special attention.
Objective and KPI setting, to budgeting for digital marketing, using data for planning, segmentation and targeting and customer journey mapping
How to make your marketing strategy quantified, agile and future-proofed.
Ways you can add value to people and organisations through your brand: how to build your brand and how to avoid breaking your brand.
Learn how the fusion of digital, classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation.
Explore ways to achieve market orientation through a customer-focused approach and ensure engagement from your organisation.
How to make the most of the latest methods and digital data analytics to fully inform your customer insight planning.
Learn about how traditional models of distribution have changed and how digital has broken down the barriers to entry.
Where we are now and what is likely to happen in the world of digital. We discuss the big digital eras and their impact on marketing, as well as the key innovations, challenges and opportunities to prepare for.
The charity futureproofs its work by digitising its rehoming processes, upgrading its donation and ecommerce platforms, and establishing a content strategy.
The bagged salad brand used market segmentation techniques to gauge when its product was being consumed, which drove innovation and growth within the company.
Toyota Europe works with The&Partnership to build a platform that can tailor ads in real time based on audience preferences, leading to a 19% YoY increase in consideration for the AYGO car.
1. Introduction Since Econsultancy published its latest edition of Digital Transformation Monthly at the beginning of March, the world has become a very different place. A month ago, it seemed as though the effects of the coronavirus, while severe, would be temporary, with the worst of the impact experienced by those living in China and […]
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The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
When bad news strikes, people often chime in with the phrase, ‘Life goes on’. This time though, it appears that life as we know it has been put on hold.
While every sector is facing unique challenges posed by the coronavirus pandemic, from steep drop-offs in revenue (travel, entertainment) to sharp increases in demand (grocery retail, finance) no sector is experiencing quite the same level of increased demand paired with a drastic lack of funding as the non-profit sector.
March is typically one of the busiest months of the year for the car industry, with the release of new number plates spurring on car buyers.
Two weeks ago, Econsultancy and Marketing Week conducted a wide-ranging survey of marketing professionals to find out how they were being impacted by the coronavirus crisis.
As people across the UK have heeded advice to stay indoors and only venture outside if necessary, restaurants and pubs who would normally be catering to large crowds have closed their doors.
Discover marketing strategy statistics with the ISD
Browse, save and export a range of marketing strategy statistics via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.