1. Introduction In response to the exponential growth in marketing technology solutions available over the past few years (Figure 1), this report aims to provide a practical overview of 60 popular and peer-recommended tools in four main categories. Figure 1: Number of martech solutions globally Source: Chiefmartech.com Chiefmartech’s Marketing Technology Landscape Supergraphic 2018 lists more […]
Latest Research, Trends and Best Practice
1. Foreword Before the launch of the iPhone in 2007, and for some years after that, ‘mobile’ was perceived as a standalone channel, deserving a dedicated strategy, budget and team. Now that ‘mobile’ has become infused into every aspect of digital marketing, no longer considered as a distinct channel, do marketers still need a standalone […]
Seeking statistics and market data on strategy?
Now online, the Econsultancy Internet Statistics Database presents all the latest statistics and charts linked to strategy, from the most effective platforms for lead sourcing to the most important marketing metrics to monitor, in one handy tool, for you to browse, save and download.
Training Courses and Online Learning
UK recruitment agency HR GO plc used a combination of innovative biometrics testing and AI technology to increase website conversions by 153% in four weeks.
Rufus Leonard helps define The Gym Group’s brand strategy in a crowded market and launch a new membership offering.
ODD London works with Tesco to establish the supermarket as a stylish fashion retailer, while increasing traffic to the ecommerce site.
Consumers are more willing than ever to spend their money on Halloween. According to the National Retail Foundation, total spending for Halloween is expected to reach $9 billion in the US in 2018. It appears the Brits are just as eager, too, with Mintel predicting we will shell out £419 million.
The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.
Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn’t assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.
This week’s stats round-up is a real sizzler.
It includes news about customer loyalty, mobile search, Facebook reactions, and ever so much more. Check out the Internet Statistics Compendium while you’re at it, too.
In our technological, networked, 21st century world, it’s easier than ever to connect with people, but harder than ever to be intimate with them.
This was the message presented by Jeyan Heper, CEO of LifeStyles Healthcare, and Alex Pasini, SVP at Sid Lee Global Alliances, at Cannes Lions International Festival of Creativity.
One of the last frontiers of digital marketing is joining up online and offline channels, also known as ‘omnichannel marketing’.
It goes without saying that if you’re a hotelier in 2017 and your website is not mobile friendly, then consider your digital strategy dead.
In mid-December, the latest Star Wars movie, Star Wars: The Last Jedi, will make its theatrical debut.
The stakes are high for Disney, which purchased Star Wars creator Lucasfilm for more than $4bn in 2012. The movie industry, like so many others, is changing (or being disrupted if you prefer) and blockbuster hits are increasingly important to studios, even one as blessed as Disney with strong franchises.
Move over fake Likes, fake reviews, fake comments and undisclosed sponsored posts. Now, thanks to new services, businesses can skip marketing altogether and buy warm bodies.
Brands no longer turn to agencies solely for creative content or campaign management.
Now, the importance of technology, data, and CX means that demands are growing – and client-agency relationships are changing.
From the Blog
Brands are increasingly taking a stand on social and political issues, and for a seemingly logical reason: according to some polls, as many as nearly three-quarters of consumers believe companies should go stand for something more than just the products or services they sell.
Improving the customer experience (CX) is on the priority list of just about every organisation globally these days.
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.