Strategy

The latest strategy best practice, trends, market data, news, case studies, training and more. From product management and financing, to digital transformation

Latest Research, Trends and Best Practice

Econsultancy Blockchain report

Demystifying Blockchain: Guidelines for Marketers

1.  Introduction Powerful technological forces are impacting the marketing profession and the companies and industries where marketers work. Econsultancy identifies, analyses and writes about many of these forces; ubiquitous connectivity[1], artificial intelligence[2] and the Internet of Things[3] to name a few. The same technologies are also enabling new and agile innovators to launch digitally enabled […]

Amazon turns to print to capitalize on the demise of Toys R Us

The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.

Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn’t assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.

Star Wars uses AR experiential campaign to drive people in-store

In mid-December, the latest Star Wars movie, Star Wars: The Last Jedi, will make its theatrical debut.

The stakes are high for Disney, which purchased Star Wars creator Lucasfilm for more than $4bn in 2012. The movie industry, like so many others, is changing (or being disrupted if you prefer) and blockbuster hits are increasingly important to studios, even one as blessed as Disney with strong franchises.

Case Studies

Digital Shift Webinar

Keep track of the key developments in digital technology and marketing.

Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.

Next Digital Shift: October 18th, 2018.

Register now

From the Blog

The week in digital transformation: Argos on Google Home & the ROI of transformation

Welcome to The Week in Digital Transformation, our regular round-up of the most interesting news, research, and developments from the front line of the digital revolution.

This week has seen Argos win the title of the first UK retailer to adopt voice commerce, plus the publication of two illuminating sets of research on digital transformation, by Gartner and Nintex, respectively.

Training Courses and Online Learning