1. Introduction Powerful technological forces are impacting the marketing profession and the companies and industries where marketers work. Econsultancy identifies, analyses and writes about many of these forces; ubiquitous connectivity, artificial intelligence and the Internet of Things to name a few. The same technologies are also enabling new and agile innovators to launch digitally enabled […]
The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.
Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn’t assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.
This week’s stats round-up is a real sizzler.
It includes news about customer loyalty, mobile search, Facebook reactions, and ever so much more. Check out the Internet Statistics Compendium while you’re at it, too.
In our technological, networked, 21st century world, it’s easier than ever to connect with people, but harder than ever to be intimate with them.
This was the message presented by Jeyan Heper, CEO of LifeStyles Healthcare, and Alex Pasini, SVP at Sid Lee Global Alliances, at Cannes Lions International Festival of Creativity.
One of the last frontiers of digital marketing is joining up online and offline channels, also known as ‘omnichannel marketing’.
It goes without saying that if you’re a hotelier in 2017 and your website is not mobile friendly, then consider your digital strategy dead.
In mid-December, the latest Star Wars movie, Star Wars: The Last Jedi, will make its theatrical debut.
The stakes are high for Disney, which purchased Star Wars creator Lucasfilm for more than $4bn in 2012. The movie industry, like so many others, is changing (or being disrupted if you prefer) and blockbuster hits are increasingly important to studios, even one as blessed as Disney with strong franchises.
Move over fake Likes, fake reviews, fake comments and undisclosed sponsored posts. Now, thanks to new services, businesses can skip marketing altogether and buy warm bodies.
Brands no longer turn to agencies solely for creative content or campaign management.
Now, the importance of technology, data, and CX means that demands are growing – and client-agency relationships are changing.
Data becomes more valuable when you share it.
Waze users share traffic data to help each other to have better car journeys. Uber users generate information about taxi journeys which can help town planners. Medical devices may share data to give doctors a more complete picture of the patients’ situation.
To re-establish its standing as one of the best travel spots and reposition itself as a digital city, the city of Paris worked with IRM on a Snapchat campaign.
New York Bakery Company’s newly implemented programmatic strategy increases engagement by 82% and generates 23.5 million impressions over an eight-week period.
Just Eat planned to accelerate their innovation by thinking about new strategies to structure and scale their agile workforce and further improve their offerings to customers.
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Next Digital Shift: October 18th, 2018.
From the Blog
Keith O’Brien is the new Digital Transformation Team Lead at Econsultancy US. I caught up with O’Brien to pick his brains about what digital transformation entails in 2018.
Welcome to The Week in Digital Transformation, our regular round-up containing everything you need to know about news, research, analysis and ideas on digital transformation from the past week.
Welcome to The Week in Digital Transformation, our regular round-up of the most interesting news, research, and developments from the front line of the digital revolution.
This week has seen Argos win the title of the first UK retailer to adopt voice commerce, plus the publication of two illuminating sets of research on digital transformation, by Gartner and Nintex, respectively.