Developing Future Strategy: Long-Term Thinking for Marketers
This report explores how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
Learning from Digital Disruptors Best Practice Guide
This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
Strategy and the coronavirus crisis
In a recent virtual panel discussion hosted by Tribal Worldwide London, three hospitality and digital experts gave their thoughts on the evolution of the industry during the coronavirus crisis, what businesses should be doing to adapt, and what might come next for hospitality.
How have alcohol and drinks brands adapted to the highs and lows of Covid-19? We spoke to Tom Harvey, co-founder of “grain to glass” marketing agency YesMore, about direct-to-consumer sales, adapting marketing strategies, and how to be more human on social media.
The latest phase of Econsultancy and Marketing Week’s ‘Marketing in a Crisis’ research, which surveyed more than 1,000 marketers across the world and from various sectors, has revealed a dramatic shift in focus towards digital transformation as a result of the coronavirus pandemic.
What are the content marketing trends that will dominate the second half of 2020? Lizzy Hillier looks at five overarching trends for content that have emerged in the midst of the coronavirus crisis.
Prior to COVID-19, Airbnb was a high-flying star of the digital economy. Once valued at more than $50bn by investors, with plans to go public this year, the company has been especially hard hit by the ongoing pandemic. That has spelled trouble for Airbnb hosts, some of which are commercial operators with multiple properties purchased […]
With digital advertising spend set to overtake traditional for the first time this year, there is no longer any debate on where the future of advertising lies. But many large advertisers are yet to transform their approach, being still beholden to an old model of media buying. This means they lack access to advertising data, […]
Learn what digital strategy means and the practical tips for developing your own.
The whys and hows of creating a strong digital brand presence.
Discover what disruption means and how you can learn from disruptors in your industry.
Four key digital trends that require special attention.
Objective and KPI setting, to budgeting for digital marketing, using data for planning, segmentation and targeting and customer journey mapping
How to make your marketing strategy quantified, agile and future-proofed.
Ways you can add value to people and organisations through your brand: how to build your brand and how to avoid breaking your brand.
Learn how the fusion of digital, classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation.
Explore ways to achieve market orientation through a customer-focused approach and ensure engagement from your organisation.
How to make the most of the latest methods and digital data analytics to fully inform your customer insight planning.
Learn about how traditional models of distribution have changed and how digital has broken down the barriers to entry.
Where we are now and what is likely to happen in the world of digital. We discuss the big digital eras and their impact on marketing, as well as the key innovations, challenges and opportunities to prepare for.
The charity futureproofs its work by digitising its rehoming processes, upgrading its donation and ecommerce platforms, and establishing a content strategy.
The bagged salad brand used market segmentation techniques to gauge when its product was being consumed, which drove innovation and growth within the company.
Toyota Europe works with The&Partnership to build a platform that can tailor ads in real time based on audience preferences, leading to a 19% YoY increase in consideration for the AYGO car.
More articles on strategy
Elliott Clayton, SVP at Epsilon-Conversant, looks at the direct-to-consumer trend, how it was enhanced during the pandemic, and what we can learn long-term.
The retail sector as a whole has been severely impacted by the coronavirus pandemic. But what about the fate of luxury retailers? With even higher rents and with arguably less traction online than mass-market retailers, the luxury sector is also facing some unprecedented challenges. Brick-and-mortar closures hit brands hard Luxury retailers have traditionally relied on […]
CX remains a key priority for marketers within top-performing companies, with the main goal being to revolutionise or enhance the omni-channel experience.
1. Introduction Almost four-fifths of businesses (79%) saw digital transformation budgets grow as a direct result of the coronavirus pandemic, with more than a quarter (26%) saying that their budgets grew “dramatically”. This is a finding from a survey of 2,569 global enterprise leaders recently published by Twilio – and it neatly demonstrates the catalytic […]
1. Introduction 1.1 Foreword A big thank you to everyone who took part in our research! Predicting the future is difficult at the best of times… but at Econsultancy we are always up for a challenge! We launched our new trends report in 2018 to shed some light into the future of marketing. Based on […]
Festival of Marketing 2020 is going digital, delivering a week-long global event from 5th-9th October designed to address the biggest issues facing the industry right now.
In 2019, Revolution Beauty was named within the Sunday Times Fast Track 100 as the fastest growing beauty brand in the UK. What’s behind the brand’s success and what does it mean for marketing in the industry?
If the trend towards the unbundling of financial services is to be reversed, then banks need to make it beneficial for consumers to have a relationship with just one institution.
Discover marketing strategy statistics with the ISD
Browse, save and export a range of marketing strategy statistics via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.