"Globally, 52% of the marketers say driving growth through digital transformation and modernisation is their top strategic focus"
You’ll find over 1,000 more statistics and charts on strategy in the Internet Statistics Database, to browse, save and export. Constantly updated to reflect the latest findings.
Latest Research, Trends and Best Practice
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets. However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
Learn what digital strategy means and the practical tips for developing your own.
The whys and hows of creating a strong digital brand presence.
Discover what disruption means and how you can learn from disruptors in your industry.
Four key digital trends that require special attention.
Baby and toddler swim school Water Babies mobilises its network of swim teachers, or influencers, to create engaging, relevant content about the business while boosting bookings to the programme.
UK recruitment agency HR GO plc used a combination of innovative biometrics testing and AI technology to increase website conversions by 153% in four weeks.
Rufus Leonard helps define The Gym Group’s brand strategy in a crowded market and launch a new membership offering.
From the Blog
Rebecca here, filling in for Nikki with the regular weekly stats roundup.
Chris Donnelly is the founder and CEO of Verb Brands, a luxury digital agency he founded from his university bedroom in 2013.
Smart Bidding is a subset of automated bidding strategies within Google Ads that optimise your ads based on the goals you set, using thousands of real time bidding signals.
Marketers have been making slow but steady progress over the past decade. 10 years ago, it was not uncommon for brands to focus primarily on their .com site and use search engine optimisation (SEO) and search engine marketing (SEM) to drive traffic.
Budgets for experiential marketing rose 19 consecutive quarters to Q2 2018, and in the Q4 2018 IPA Bellwether report, it was only events that saw any rise in investment at all. This shows that brands are realising the potential of experiential to engage audiences in more meaningful and relevant ways.
This week’s digital stats roundup includes news about retail loyalty schemes, ad spend, in-house marketing and a whole lot more.
Consumers are more willing than ever to spend their money on Halloween. According to the National Retail Foundation, total spending for Halloween is expected to reach $9 billion in the US in 2018. It appears the Brits are just as eager, too, with Mintel predicting we will shell out £419 million.
The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.
Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn’t assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.
This week’s stats round-up is a real sizzler.
It includes news about customer loyalty, mobile search, Facebook reactions, and ever so much more. Check out the Internet Statistics Compendium while you’re at it, too.
In our technological, networked, 21st century world, it’s easier than ever to connect with people, but harder than ever to be intimate with them.
This was the message presented by Jeyan Heper, CEO of LifeStyles Healthcare, and Alex Pasini, SVP at Sid Lee Global Alliances, at Cannes Lions International Festival of Creativity.
One of the last frontiers of digital marketing is joining up online and offline channels, also known as ‘omnichannel marketing’.
It goes without saying that if you’re a hotelier in 2017 and your website is not mobile friendly, then consider your digital strategy dead.