Developing Future Strategy: Long-Term Thinking for Marketers
This report explores how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
Latest Research, Trends and Best Practice
1. Introduction Welcome to the May edition of our regular Digital Transformation Monthly report, and our second ‘coronavirus crisis’ edition of the year. As I wrote in the introduction to last month’s report, it’s an unprecedented time to be putting together a report into digital transformation, as practically every story in business and marketing has […]
1. Introduction Since Econsultancy published its latest edition of Digital Transformation Monthly at the beginning of March, the world has become a very different place. A month ago, it seemed as though the effects of the coronavirus, while severe, would be temporary, with the worst of the impact experienced by those living in China and […]
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets. However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
Learning from Digital Disruptors Best Practice Guide
This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
The bagged salad brand used market segmentation techniques to gauge when its product was being consumed, which drove innovation and growth within the company.
Baby and toddler swim school Water Babies mobilises its network of swim teachers, or influencers, to create engaging, relevant content about the business while boosting bookings to the programme.
By targeting customers at certain points of their journeys with the right messaging, Kiehl’s Spain achieved uplifts in conversion rates and average order values.
Articles on strategy
Looking through the results from Econsultancy and Marketing Week’s most recent Covid-19 Business Impact Survey (the third iteration, 25th April), there are several stats that stood out to me when juxtaposed: Only 6% of respondents from large organisations (annual revenue more than £50 million) said they were investing more in marketing to ‘seize the opportunity’. […]
In the midst of the coronavirus pandemic, many organisations have frozen spending plans and pulled funding as they try to cope with the adverse impact that the outbreak has had upon their business and revenue.
There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.
Discover marketing strategy statistics with the ISD
Browse, save and export a range of marketing strategy statistics via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.