Strategy

The latest strategy best practice, trends, market data, news, case studies, training and more. From product management and financing, to digital transformation

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What's driving marketing and customer experience strategies in 2019?

Find out with the Digital Trends report, published by Econsultancy in association with Adobe.

Now in its ninth year, it draws on a global survey of nearly 13,000 industry professionals working for both brands and agencies, and focuses on what companies are prioritising and what they regard as the greatest challenges.

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Latest Research, Trends and Best Practice

Mobile Marketing Best Practice Guide

Mobile Marketing Best Practice Guide

1. Foreword Before the launch of the iPhone in 2007, and for some years after that, ‘mobile’ was perceived as a standalone channel, deserving a dedicated strategy, budget and team. Now that ‘mobile’ has become infused into every aspect of digital marketing, no longer considered as a distinct channel, do marketers still need a standalone […]

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Seeking statistics and market data on strategy?

Now online, the Econsultancy Internet Statistics Database presents all the latest statistics and charts linked to strategy, from the most effective platforms for lead sourcing to the most important marketing metrics to monitor, in one handy tool, for you to browse, save and download.

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Case Studies

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Four Halloween-themed activations from FMCG brands

Consumers are more willing than ever to spend their money on Halloween. According to the National Retail Foundation, total spending for Halloween is expected to reach $9 billion in the US in 2018. It appears the Brits are just as eager, too, with Mintel predicting we will shell out £419 million.

Amazon turns to print to capitalize on the demise of Toys R Us

The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.

Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn’t assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.

Star Wars uses AR experiential campaign to drive people in-store

In mid-December, the latest Star Wars movie, Star Wars: The Last Jedi, will make its theatrical debut.

The stakes are high for Disney, which purchased Star Wars creator Lucasfilm for more than $4bn in 2012. The movie industry, like so many others, is changing (or being disrupted if you prefer) and blockbuster hits are increasingly important to studios, even one as blessed as Disney with strong franchises.

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