Around the globe, our retail spending habits are transforming and mobile is a big part of that.
$1 out of every $10 is spent online and nearly half of Americans are interested in paying with a mobile wallet. In the US, 42% of all mobile subscribers have smartphones and 3.6% of online payments are currently made via them.
According to research behind the new infographic on mcommerce from Big Commerce, nearly half of retailers have optimized their site for mobile devices but less than a third of retailers have optimized their sites specifically for tablets.
As m-commerce is set to hit $119 billion by 2015, it looks like a lot of companies need to invest in mobile, and fast.
Reader comments (1)
Content Marketing Manager at Koozai
9:51PM on 30th July 2012
So we know that M-Commerce will gain momentum and there's plenty of stats in the infographic to support this notion. However, there are some aspects of M-commerce that need ironing out before we'll see a massive boom. Which mobile payment option will people prefer? NFC? Mobile wallets? I think this will have a big bearing on the future of M-Commerce.
Also, how will brick and mortars facilitate such a change? There's some good stats in the infographic regarding this, but 'showrooming' is really only good for more expensive goods. For things like FMCGs I can't see consumers using both mobiles as well as brick and mortars, but rather either or.
There's no doubt that with the proliferation of mobile devices more money will be spent on mobile, I just think it needs to overcome a few hurdles first. Which it will, in time.
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