Jeff Molander (@jeffreymolander / www.jeffmolander.com) is the authority on making social media sell for business owners and marketing executives. He’s an accomplished entrepreneur having co-founded what is today the Google Affiliate Network.
His new book, Off the Hook Marketing: How to Make Social Media Sell for You, (www.makesocialsell.com) is first to offer a clear path to make things like friends, followers and blogs produce leads, sales and subscribers.
Jeff is adjunct marketing faculty at Loyola University’s school of business. He is a professional speaker, lecturing privately to companies like Brazil’s energy company, Petrobras and public audiences across the globe.
How to survive the transition to digital direct response
The social media revolution was an over-hyped lie. Digital marketing is forcing marketing communications to evolve, not re-invent itself.
Mass media ideas that aren't working anymore (like branding) are winding down as "what works" is becoming increasingly evident: direct response marketing. Like it or not, whether you're a small business owner or a brand manager, surviving this evolution means embracing and practicing traditional direct response marketing.
How to be sure content marketing produces sales
Most content marketing experts say, "engaging content drives sales." In reality even the most engaging blogs, Facebook timelines or LinkedIn discussions fail to produce leads and sales.
For most businesses, engaging customers creates profitless prosperity. They have impressive marketing statistics that ultimately don't directly help generate leads and sales. Businesses who DO create leads and sales using social selling seem to know something the rest of us don't.
Make social media sell: here's how
What you are doing right now with Facebook, blogging, Twitter, YouTube and the like is probably working against your best interests.
How can this be? There is no money in your knowing the truth: the Social Media Revolution is a lie.
Need proof? Look around. Where’s the revolution in your business? People actually acquiring customers and selling using social media know the truth; they know something most of us don’t.
How to make Twitter sell
Remarkably savvy social sellers like Avaya are converting individual tweets into $250,000 in sales. The company realises that the answer to selling with Twitter is rooted in discovering conversations that are worth having.
And conversing in ways that generate questions that Avaya's products/services can answer. Here's how you can too.
How restaurants are selling with social media
Restaurants are driving paying customers into stores using Facebook and tracking ROI to the penny. And here's how...
Marketers are translators
In 90 seconds I present my case for digital marketing leadership: Marketers are translators.
They're no longer artists who deliver messages, they're interactive, experiential shepherds that discover need as it evolves in real time.
Publish, engage, sell with 'ethical bribes'
Leading marketers are investing in a NEW approach to creating sales and leads. Are you? Here's what it is and how you can.
Three things you can do tomorrow to create sales: Part three
I'm back with more tips on creating sales and meaningful outcomes using digital marketing, starting tomorrow.
Here's a technique that is creating better results for trail-blazing companies. Follow me...
Three things you can do tomorrow to create sales: Part two
Together, we're creating better results from emerging digital tools by changing our expectation and practice of Web marketing itself.
I'm back with more details on improving sales, tomorrow, in three easy steps.
Three things you can do tomorrow to create sales
E
ver wonder if emerging tools like Twitter and Facebook are just glorified ways to distribute coupons or links to white papers? If you want
better results from emerging digital tools it's time to change your expectations, and the way you practice web marketing.
Here's how to start improving results, tomorrow, in three easy steps.
