Jeff Molander (@jeffreymolander / www.jeffmolander.com) is the authority on making social media sell for business owners and marketing professionals. He’s an accomplished entrepreneur having co-founded what is today the Google Affiliate Network.
His new book, Off the Hook Marketing: How to Make Social Media Sell for You, (www.makesocialsell.com) is first to offer a clear path to make things like friends, followers and blogs produce leads, sales and subscribers.
Jeff is adjunct marketing faculty at Loyola University’s school of business. He is a professional speaker, lecturing privately to companies like Brazil’s energy company, Petrobras and public audiences across the globe.
How to make Twitter sell
Remarkably savvy social sellers like Avaya are converting individual tweets into $250,000 in sales. The company realises that the answer to selling with Twitter is rooted in discovering conversations that are worth having.
And conversing in ways that generate questions that Avaya's products/services can answer. Here's how you can too.
How restaurants are selling with social media
Restaurants are driving paying customers into stores using Facebook and tracking ROI to the penny. And here's how...
Marketers are translators
In 90 seconds I present my case for digital marketing leadership: Marketers are translators.
They're no longer artists who deliver messages, they're interactive, experiential shepherds that discover need as it evolves in real time.
Publish, engage, sell with 'ethical bribes'
Leading marketers are investing in a NEW approach to creating sales and leads. Are you? Here's what it is and how you can.
Three things you can do tomorrow to create sales: Part three
I'm back with more tips on creating sales and meaningful outcomes using digital marketing, starting tomorrow.
Here's a technique that is creating better results for trail-blazing companies. Follow me...
Three things you can do tomorrow to create sales: Part two
Together, we're creating better results from emerging digital tools by changing our expectation and practice of Web marketing itself.
I'm back with more details on improving sales, tomorrow, in three easy steps.
Three things you can do tomorrow to create sales
E
ver wonder if emerging tools like Twitter and Facebook are just glorified ways to distribute coupons or links to white papers? If you want
better results from emerging digital tools it's time to change your expectations, and the way you practice web marketing.
Here's how to start improving results, tomorrow, in three easy steps.
Create social media results with utilities
Today I'll begin to reveal how service-focused businesses can move forward and realize tangible, meaningful returns using social media & mobile marketing. Results like leads, sales and increased customer value that creates loyalty.
Here's how in two words: Build utility.
How banks can use social media and mobile apps
How are leading banks applying social media and mobile devices in ways that drive revenue and customer value? Spain's BBVA provides an excellent example of how this can be done.
Here's a look at how they're creating qualitative outcomes for customers and profits for themselves, and how you can too...
How independent retailers are selling in a tough, new economy
Online and offline, retail has never seen such tough times before. Veteran entrepreneurs are saying retailing itself has fundamentally changed, and forever. Yet some exceptional small-to-mid sized retailers are surviving. Some are thriving.
I decided to find out how this could be in such a down market by interviewing one of the brightest stars in U.S. retail. Surprisingly, what separates the winners from losers isn't what you'd expect.
