| Name | Dave Chaffey |
|---|---|
| Job Title | Digital Marketing Consultant, Trainer, Author and Speaker |
| Organization | SmartInsights.com |
| Member Since | 6 Mar 2001 |
| Areas of Expertise | Email Marketing, Search Marketing - Organic/Natural (SEO), Strategy and Planning, Web Analytics, Web Design |
About Me
Please visit my SmartInsights.com site for more details.
I'm an established authority on improving digital marketing. I've been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' who have "shaped the future of marketing".
I'm also author of several bestselling Internet Marketing and e-business books recommended by the CIM and IDM for their E-marketing and Digital Marketing awards.
I'm also author of the in-depth Econsultancy best practice guide to SEO, PPC, Managing Digital Channels and Web Design.
My Links
My E-marketing Books
Dave's books include E-marketing Excellence, Internet Marketing: Strategy, Implementation and Practice and Total Email Marketing
Advice from my SmartInsights.com site
Advice, spreadsheets and templates on best practice and latest developments in digital marketing in the areas that matters: digital strategy, analytics and conversion optimisation, search, social media and email marketing/ECRM.
Blog posts and comments by Dave Chaffey
- The horror: Google now encrypts up to 33% of search referral data, 15 Nov 2011
- Google Analytics Premium: the lowdown, 30 Sep 2011
- Google Analytics Premium: the lowdown, 29 Sep 2011
- The New York Times adopts the Google Labs approach, 8 Aug 2011
- How to use content curation to add value to your own website, 21 Apr 2011
- Are you practising advanced SEO in 2011? , 7 Mar 2011
- Are you practising advanced SEO in 2011? , 1 Mar 2011
- Are you practising advanced SEO in 2011? , 1 Mar 2011
- 17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein, 5 Jan 2011
- The social media backlash , 17 Sep 2010
Forum posts by Dave Chaffey
- Conversion Optimisation and Site Performance Consultants - please step forward!, 30 Jul 2009
- Marketing budget splits - Online vs. offline, 13 Nov 2008
- Retail conversion benchmarks?, 26 Sep 2008
- Google Chrome - what do you think of Google's new browser?, 4 Sep 2008
- Email accessibility requirements, 24 Jul 2008
- Email accessibility requirements, 22 Jul 2008
- Online marketing qualifications, 30 Jun 2008
- Advice on setting up an online division, 9 Jun 2008
- E-marketing Essentials - May 2008, 2 May 2008
- Emarketing Essentials - April 2008, 1 Apr 2008
