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Social Media Week kicks off today, so what better time to take a look at the people who make up this booming industry.
The infographic below from OnwardSearch breaks down the location and salary ranges of people working in social media in the US – and it's no surprise to see that the majority are located in New York and California.
The integration of social media into the automotive industry is predicted to be one of the key digital trends of 2012 and already this week we have seen several developments in this field.
On Monday Ford launched a new tool that allows its US dealers to display real time inventory information through their own social media profiles, and YouTube this week announced two new automotive channels.
PayPal has launched QR code shops in 15 Singapore subway stations, copying a tactic first rolled out by Tesco in South Korea.
The experiment allows commuters to buy Valentines gifts from eight retailers by scanning the QR code on their smartphone.
Social TV app Zeebox has moved to monetise its service by launching ‘click-to-buy’ icons during ad breaks.
It is also going to start selling targetable in-app ads to brands.
The iPad and iPhone app recognises TV adverts in real time using speech-to-text and other metadata, then shows icons that link to the product page of an etailer or the brand’s own website.
Reckitt Benckiser (RB) has announced plans to sell a new Cillit Bang cleaning product exclusively through its Facebook page.
It is likely to be the first of a number of e-commerce trials by RB, as it has said that it plans to invest an extra £100m in brand building across Europe.
Visits to search engines in the UK increased to 2.3bn in January 2012 compared to 2.2bn in the same period in 2011, according to data from Experian Hitwise.
The additional 100m visits equates to a yearly increase of 4.5%.
Google still dominates the market with 90.64% of all UK searches conducted in January, slightly down on December's tally of 91.75% but up 0.27% annually.
YouTube has launched two new motor channels to add to its ever increasing range of original content.
The Motor Trend channel is described as a “never-ending car expo” and will broadcast programming from brands such as Hot Rod, Motorcyclist, Lowrider and FourWheeler.
Amazon is now the UK’s number one entertainment retailer in terms of market share, according to new figures from Kantar Worldpanel.
The company took 22.4% of the market for videos, games and music in the 12 weeks ending December 26 2011, while HMV had a 17.5% share.
Blackberry’s App World generates 43% more daily downloads per app than Apple’s App Store, according to RIM’s VP for developer relations Alec Saunders.
During his speech at Blackberry DevCon Europe today, Saunders also stated that App World has more paid downloads than the Android Market and clocks up 6m daily downloads, which equates to 30 apps per Blackberry user each year.
Overall, App World is second only to iOS in terms of profitability, generating 40% more revenue for developers than the Android Market.
Groupon’s scramble to bring in fresh talent (and technology) has taken yet another step forward with the acquisition of personalised shopping startup Adku.
The newly acquired company personalises the shopping experience for those visiting e-commerce sites, and was picked up for a price reported to be more than $10m.
Amazon is said to be opening a trial brick-and-mortar store in Seattle to see if a chain of shops could be profitable.
Though this might seem like a step backwards for Amazon, the need to give its tablets and e-readers a physical shop window seems to be the main motivation.
Google has released data from Sunday evening which reveals that 41% of searches relating to Super Bowl ads made during the game came from mobile devices.
A post on the company's blog states that this is up from 25% for the same time period on the day before.