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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

New Cillit Bang product launched exclusively on Facebook

Reckitt Benckiser (RB) has announced plans to sell a new Cillit Bang cleaning product exclusively through its Facebook page.

It is likely to be the first of a number of e-commerce trials by RB, as it has said that it plans to invest an extra £100m in brand building across Europe.

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Search engines attract 2.3bn UK visits in January

Visits to search engines in the UK increased to 2.3bn in January 2012 compared to 2.2bn in the same period in 2011, according to data from Experian Hitwise.

The additional 100m visits equates to a yearly increase of 4.5%.

Google still dominates the market with 90.64% of all UK searches conducted in January, slightly down on December's tally of 91.75% but up 0.27% annually.

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YouTube adds cars and travel to its channel line-up

YouTube has launched two new motor channels to add to its ever increasing range of original content.

The Motor Trend channel is described as a “never-ending car expo” and will broadcast programming from brands such as Hot Rod, Motorcyclist, Lowrider and FourWheeler.

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Amazon overtakes HMV as UK's top entertainment retailer

Amazon is now the UK’s number one entertainment retailer in terms of market share, according to new figures from Kantar Worldpanel.

The company took 22.4% of the market for videos, games and music in the 12 weeks ending December 26 2011, while HMV had a 17.5% share.

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Blackberry's impressive app stats avoid the bigger picture

Blackberry’s App World generates 43% more daily downloads per app than Apple’s App Store, according to RIM’s VP for developer relations Alec Saunders.

During his speech at Blackberry DevCon Europe today, Saunders also stated that App World has more paid downloads than the Android Market and clocks up 6m daily downloads, which equates to 30 apps per Blackberry user each year.

Overall, App World is second only to iOS in terms of profitability, generating 40% more revenue for developers than the Android Market.

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Groupon bolsters personalised shopping with Adku acquisition

Groupon’s scramble to bring in fresh talent (and technology) has taken yet another step forward with the acquisition of personalised shopping startup Adku. 

The newly acquired company personalises the shopping experience for those visiting e-commerce sites, and was picked up for a price reported to be more than $10m.

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Amazon rumoured to be opening shop on the high street

Amazon is said to be opening a trial brick-and-mortar store in Seattle to see if a chain of shops could be profitable.

Though this might seem like a step backwards for Amazon, the need to give its tablets and e-readers a physical shop window seems to be the main motivation.

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41% of Super Bowl ad searches during game made via mobile: infographic

Google has released data from Sunday evening which reveals that 41% of searches relating to Super Bowl ads made during the game came from mobile devices.

A post  on the company's blog states that this is up from 25% for the same time period on the day before.

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Cadbury uses Facebook fan to launch Bitsa Wispa

Cadbury has again turned to social media to launch a new product called Bitsa Wispa.

Last week the chocolate brand ran a competition to find its ultimate Wispa fan, and the winner was invited to announce the launch on Facebook.

In January Cadbury launched a new Dairy Milk Bubbly bar on Google+ for the first time before also revealing the new product on Facebook and Twitter.

The Wispa bar was discontinued in 2003 as part of a relaunch of the Dairy Milk brand but was brought back in 2007 following a Facebook campaign.

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Warc predicts Olympics will help drive 4.2% increase in UK adspend

The Olympics will help drive a 4.2% increase in UK adspend in 2012 compared to 2011, according to Warc’s International Ad Forecast.

It also predicts that most major advertising markets will see revenues rise, led by fast-growing economies such as China, India and Russia.

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Ford launches social sales tool for US dealers

Ford has launched a new tool that allows its US franchises to show real time vehicle inventory information through their own social media profiles.

FordDirect DealerConnection Vehicle Showroom (VSR) integrates with Facebook pages, YouTube channels or blogs to allow customers to browse new and used car information without clicking out of their original destination.

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P&G sheds 1,600 jobs as it cuts ad spend

Procter & Gamble (P&G) is to lay off 1,600 staff as part of a cost cutting exercise that will also include a re-evaluation of the company’s $10bn ad budget.

It comes as P&G chairman Robert McDonald revealed to analysts that the company had somewhat belatedly recognised the cost efficiency of digital marketing.

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