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Author: Vikki Chowney

Vikki Chowney

 Vikki Morgan is head of community at creative communications agency TMW. She's a former journalist, most recently as news editor for Econsultancy. 


Prior to that she was content editor for the JaguarFuture.com project, created by Jaguar to tell the stories behind the C-X16 concept car. 

From 2009 - 2011 Vikki was editor of Reputation Online, a sister title to new media age at Centaur Media that presented both editorial and user-generated coverage of the digital PR landscape. During her time there she penned a weekly column for NMA on the same topic.

She helped to co-found The Really Mobile Project, contributing to the site regularly during its early life - and penned a monthly column for Communicate magazine throughout 2011.

She was part of the founding team of writers for BitchBuzz.com, an independent women’s lifestyle network with readers spread across the US & UK. 

A G20Voice blogger for Oxfam at the London and Pittsburgh Summits in 2009, her work has featured in The Guardian, Mobile Industry Review, within Marketing Week and many others. 

Vikki has also provided freelance consultancy to the likes of Vodafone, O2, Talk Talk and Big Yellow Self Storage.

In a previous life Vikki worked in PR, specialising in digital and social media for clients including Acceleration, ZYB, Skype and Vodafone.

Wall Street marketers take responsibility for poor reputation

Communications and marketing executives at 150 US-based financial firms have admitted that the responsibility for poor reputation lies with them, according to the 2012 Makovsky Wall Street Reputation Study.

96% of the group said that they invite negative public perception by their actions or inactions, while negative public perception topped the list of challenges these firms must overcome in the next year.

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What we've been reading this week: UK edition

Here are the stories and links we’ve tweeted, posted, passed around the UK office and shaken our heads at.

Check back later to get the skinny on what our US team has been reading too.

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Q&A: Rovi's David Jordan on the future of digital entertainment

At Mobile World Congress this year, digital entertainment specialist Rovi announced a partnership with Dixons Retail that would see the British company use its technology to power an "over the top movie service" called KNOWHOW Movies.

This is the first time a UK brand has used Rovi Entertainment Store, a white-label product, to give consumers access to films and TV shows via a digital store.

But Rovi has fingers in many pies, from entertainment discovery, to distribution and advertising.

We sat down with David Jordan, Rovi's VP of Marketing to talk about developments in this space, the opportunity for marketers and what it means for consumers.

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UK job moves: BBC Worldwide, JCDecaux, Karmarama, Razorfish

Once again we compile the most senior, surprising and influential job moves in the UK.

This time we cover another loss for Nintendo, new blood at JCDecaux, a brand new agency from Karmarama and some fresh senior talent at Razorfish.

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20 key points about social media measurement and metrics

It’s been a week of social metrics and measurement for me.

On day one of this week’s Social Media World Forum, held at Olympia in London, I sat in no less than four different sessions on measuring the value of social.

Another discussion this morning, hosted by Waggener Edstrom on social advertising, took a similar line.

I thought it might be helpful to collate some of the quotes, learnings and case studies that were mentioned, to act as further reading or perhaps inspire new models for social media measurement.

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Jetsetter and Norah Jones: an opportunity missed

Last week vacation specialist Jetsetter partnered with Norah Jones to preview her song Travelin’ On.

Tnooz reported that the site would be streaming the song from Jones’ upcoming album, Little Broken Hearts, via Soundcloud from March 20-25 ahead of its May 1st release date. Plus, Jetsetter would be a one-hour preview before it went anywhere else.

The brand created a ticket and hotel package for her August 7 concert at the Santa Barbara Bowl in California, which it said would be sold via its website, Facebook page and Twitter account “for several weeks”.

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Kotex Israel uses Pinterest to send inspirational women personalised gifts

While copyright and monetisation issues don’t seem to be slowing down the popularity of Pinterest, brands are not only starting to create their own profiles – but also get more creative with campaigns based specifically around its functionality.

We wrote about 11 key ways brands could do this last month, and covered Peugeot’s efforts last week.

While airline bmi also recently created a 'Pinterest Lottery' that encouraging users to repin images of its travel destinations for the chance to win free flights.

Now feminine hygiene brand Kotex's efforts have come to light.

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What we've been reading this week: UK edition

Here are the stories and links we’ve tweeted, posted, passed around the UK office and shaken our heads at.

Check back later to get the skinny on what our US team has been reading too.

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Is it too late to save Friends Reunited?

Friends Reunited, the site best known for reuniting old school friends, is preparing itself for a relaunch.

This time, it’s positioning itself as the home of nostalgia online, celebrating “EVERY blast from the past” with a campaign that uses the phrase “Remember when?” to draw people in.

The new site is due to launch in the next few weeks, and encourages you to search for anything you can remember. You can "find, collect and share the memories you love with the people that were there too".

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UK job moves: Asda, Ask Jeeves, Mindshare, TBWA/London

Once again we compile the most senior, surprising and influential job moves in the UK.

This time we cover a promotion at Asda, a shift in strategy at Ask Jeeves, a newly created role for Mindshare and a restructure at the top for TBWA/London.

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APAC job moves: Adshel, Droga5, McCann, Mi9

Once again we compile the most senior, surprising and influential job moves in the APAC region.

This time we discuss a welcome move by Adshel's interim CEO, promotions at Droga5, a new production company for McCann and a senior hire at Mi9.

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Animation and games industries to get tax breaks in UK

As part of his budget speech last night, George Osborne unveiled a film industry-style tax break that will help to encourage creative development in the animation and games industries.

Aardman Animations was highlighted as an example of British excellence – and Osborne said that the Government intends to keep ‘Wallace and Gromit’ exactly where they are. 

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