Posts tagged with Ad Words

AdWords scripts: scan your landing pages and put an end to errors

Welcome back to our Intro to AdWords scripts series where we're training you to automate your account management using scripts. 

Landing pages with broken URLs can wreak havoc in your AdWords account.

Whether the links have moved or were inputted incorrectly from the start, the outcome is the same: you’re paying for dead-end clicks. 

This week’s article will be an introduction to automated destination URL checking in your AdWords account.

We’ll go through a basic URL checking script and explain what’s going on, line by line.

5 comments
google shopping logo

Google Shopping explained: how to get started

Once known as Google Product Search and way before that known also as Froogle (which in terms of puns isn’t the most fitting, surely nobody involved wants you to be economical with your cash), now simply Google Shopping, this is a service that lets consumers search for products and compare prices through Google Search.

Previously I had assumed that consumer products appeared on SERPS through an ecommerce site’s own specific markup or through the relative strength of the Google algorithm.

This is no longer necessarily true. Since Google Product Search transformed into Google Shopping, ecommerce sites now have to pay to have their products appear in these listings.

Google Shopping is not a place for organic listings, it’s a place for search marketers and advertisers to exploit. In some respects this is great, especially if you’re a small business with a significant enough budget to go up against the bigger brands. There’s theoretically much less competition now. 

0 comments

36% of people still don't realise that Google Adwords are ads

Last year, we published the results of user tests which found that 41% of users were unaware of the distinction between paid ads and organic listings. 

Well, thanks to UX firm Bunnyfoot, we have an updated version of the test, which finds similar results.

This time, 36% of people tested still do not realise that Google Adwords are ads.

Furthermore, about a quarter of people don’t know that Google had any advertising at all. And this despite the yellow text box proclaiming 'ads'. 

17 comments

AdWords scripts: a super-easy guide to the documentation

Welcome back to our Intro to AdWords scripts series where we will train you to automate your account management using scripts.

As you'll have noticed in our earlier posts, we make frequent use of the AdWords scripts documentation, which is vitally important.

In this article we'll go through an example script making effective use of the documentation, we'll focus on the campaign selector and we'll give you an AdWords pro tip.

2 comments

Le Tour de France: six lessons for search marketers

Cycling has really picked up momentum in the UK. British success has made the sport more popular than ever and search volumes are rising. 

Inspired by the imminent Grand Depart of Le Tour de France from Leeds in early July, we've looked into the search marketing (SEO and PPC) performance of a range of brands in cycling to see how they're set up to take advantage of this summer's biking boom.

1 comment

Is Google about to block paid search keyword data?

There are several reports suggesting that Google is about to make paid search keyword data 'not provided'.

As Google has already done this with organic search keywords, such a move would at least be consistent, but it would also make the job of the search marketer much more difficult. 

4 comments

How to create automatically send emails with AdWords spend

Welcome back to our Intro to AdWords scripts series where we’re training you to automate your account management using scripts.

If you missed our first post in the series, check out How to use AdWords scripts, the future of paid search.

This article is for the enthusiastic reporters. We’ll teach you how to calculate the cost of your campaigns over the last week and automate an email with the details. 

4 comments

How to use AdWords scripts, the future of paid search

The scripting feature allows users to automate management of their AdWords accounts.

Examples range from a simple command that sends an hourly email with updated spend, to a bid management operation that adjusts bids based on the stock market.

AdWords scripts are the future of paid search management, particularly for large accounts which require automation.

Writing your first snippet of code may seem complex at first, but it doesn't take long to pick up, and is accessible without the usual long-winded process of writing an application for the AdWords API.

By following the steps in this article, you’ll have written your first script in no time at all.

3 comments
click-to-call mobile search

Google click-to-call used by more than 40% of mobile searchers

Google and Ipsos have published new research intended to detail the use of click-to-call in mobile search.

The results show that almost half of those surveyed (42%) had used click-to-call in search, with the need to talk to a real person stated as the main motivation. Other motivations included ‘wanting answers more quickly’ and ‘needing more information than a website could provide’.

Of smartphone users, a massive 94% have needed to call a business directly when searching for information, whether click-to-call is available or not.

Google has a unique perspective on much of the mobile customer journey with search, Maps, Chrome, Places, click-to-call, Wallet, to name a few. 

Google ads drive 40m calls a month and with in-search features growing more on desktop and smartphone, customers are using them more and more. The research showed 47% were aware of additional information displayed in search results.

Here are some more findings from the research and an additional click-to-call case study from sk:n clinics.

For further information on this topic, check out our blog posts looking at five good and five bad examples of click-to-call mobile CTAs, or 12 useful tips for optimising mobile landing pages.

3 comments
reporter with coffee and typewriter

Seven useful Google tips for bloggers & publishers

Blogging ain’t easy, especially when you’re starting from scratch, but there are many tools available that can make your life easier and potentially help drive more traffic to your site than you expected.

First I’ll make one thing abundantly clear, and this is a caveat you’ll read on any respectable website regarding SEO, if there’s one overarching factor that you should always consider when producing content, it’s quality. 

Always ask yourself “is the content I’m uploading to the web useful, entertaining, informative, engaging or innovative?” If it isn’t at least one of those things then you’re never going to achieve any gains in traffic, audience growth or authority.

There are of course exceptions to the rule and it’s difficult sometimes to remain objective when it comes to certain seemingly low-quality websites. But then if these websites are successful, they’re obviously catering for a certain demand.

Of course if you’re also someone who spends all day creating animated unicorn GIFs then I take my hat off to you. As I said, there are always exceptions to the rule and objectivity is hard.

Anyway, no matter what you’re publishing there are some brilliant and relatively simple ways that Google can help your content be seen, be indexed quickly and keep you out of trouble.

5 comments

Google Seller Ratings: what you need to know

Google Seller Ratings are a proven and easy way of increasing traffic to your site and thus multiplying sales.

Think of them as your star salesperson, who regularly tempts in new customers.

2 comments

January: the ideal time for an AdWords spring clean

If you manage your own Google AdWords account but the very thought of logging in and performing tweaks sends shivers down your spine, I’ve put together a really simple five point checklist for you.

There’s no better time to spring clean your AdWords account than the dawn of a New Year – so what are you waiting for?

An AdWords campaign is never complete. The most successful campaigns are chopped and changed regularly in order to wring out every last cent of ROI.

PPC is becoming increasingly competitive – in order to run a successful campaign you must be committed. 

2 comments