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A big chunk of the 'Facebook economy' doesn't belong to Facebook: it belongs to individuals and companies who have built Facebook applications.
By some accounts, the revenue generated from these apps will surpass Facebook's own revenue this year. So it's no surprise that Facebook is looking to do more to take direct advantage of the ecosystem it's built.
Speaking at a conference today, Twitter co-founder Biz Stone told the audience not to expect to see ads anytime soon on the popular microblogging platform.
"There are a few reasons why we're not pursuing advertising--one is, it's just not quite as interesting to us." Stone said.
With the rise of 'open platforms' on the web, particularly on popular consumer-oriented services like Facebook and Twitter, it's never been easier for individuals and small upstarts to get their applications in front of millions of consumers quickly and efficiently.
The appeal of open platforms is easy to understand: instead of having to deal with the dreaded chicken and egg challenge most new consumer internet upstarts have to contend with, you can leverage the existing userbases of popular services.
US based local listings and reviews website Yelp launched in the UK at the beginning of the year, and had already launched an iPhone app to accompany the main website.
I was impressed with the iPhone app when I compared it with Qype Radar a few months ago, and it has just updated with some more useful features, as well as content tailored to UK users.
Yahoo relaunched its mobile offering last week, which brings together Yahoo search with some of its other properties, allowing users to access search, news, email, RSS feeds and social networking from one mobile hub.
As part of the mobile site relaunch, Yahoo created an iPhone app, so I've been seeing how it shapes up...
It seems like everyone wants to develop apps for the iPhone these days. It's not hard to see why.
Get-rich-quick stories and a plethora of unemployed techies have made the iPhone an appealing target for developers.
Mobile users are quick to discard iPhone apps, with just 30% of buyers using them the day after buying and downloading them from Apple's App Store, according to a new survey.
The drop-off rate is even higher for free apps, with just around 20% using them the day after download, and less then 5% 30 days later, with games apps the most durable category.
ITN has just launched a news app for the iPhone and iPod Touch, which provides the latest news and sport in a more accessible format.
News organisations in the UK have been pretty slow to adapt their mobile sites or provide apps for smartphones; FT.com has a useful mobile site, with an iPhone app on the way, but others, like the Guardian, need to improve the user experience on mobile.
Video search engine Truveo has released an updated version of its iPhone app with new features and 'Intelligent Query Completion' to improve the search functionality.
Since iPhones are sold with YouTube pre-installed, the app already has some strong competition to overcome, though users have viewed some 3m videos through the app since it launched in July last year. I've been trying out the updated version of Truveo's app and seeing how it compares to YouTube.