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Taco Bell is using augmented reality (AR) and QR codes to build on its social marketing campaign for the launch of Doritos Locos Tacos.
The new taco, which comes in a nacho cheese Doritos shell, was launched yesterday after several weeks of promotional activity on Twitter and Facebook.
This included a Twitter competition last month, which asked people to retweet the name of the product and drummed up a serious amount of buzz in the process.
Yesterday Starbucks launched their new Valentine's augmented reality (AR) cups. It's quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one.
All you need to do is download the app from Starbucks and you can "experience your valentine" as the heart on the side of the cup comes to life.
Net-A-Porter has celebrated the launch of its latest collection with Karl Lagerfeld by creating five augmented-reality enhanced events around the world.
The luxury online retailer took Lagerfeld on stage at Le Web last year to announce the partnership, and has now made the range available to buy alongside a range of interactive features on its site.
Tesco has today launched its first augmented reality programme that will allow customers to view 3D images of more than 40 products from the electronics and entertainment sections both instore or online.
Powered by augmented reality firm Kishino, people can use computer terminals now located in seven Tesco stores across the UK to scan a product code or Tesco Direct catalogue.
Blippar, the mobile augmented reality app, is being used by Waitrose for its 'School of Christmas Magic' campaign.
Ambarish Mitra, co-founder and CEO of Blippar, told us that the retailer’s ‘pause and blipp’ concept first aired during The X Factor and Downton Abbey this past Sunday.
Augmented reality is perhaps one of the coolest technologies to emerge in the past several years. It's not difficult to understand why -- just look at these cool augmented reality videos.
But can augmented reality really create business value for fashion retailers?
Say what you will about Hollywood's lack of creativity, but the industry is decidedly innovative when it comes to movie promotion. Take augmented reality, for example. At the AR Immersion 2010 event in Los Angeles, execs rattled off examples of movie and TV studios using augmented reality (AR) to drive ticket sales, video on-demand purchases, and DVD sales at retail.
AR development firm Total Immersion hosted the event. Jason Smith, the company's manager of pre-sales and product marketing for North America, outlined three ways these movie and TV studios are making AR part of their marketing plans.
Augmented reality (AR) advocates say that it's time for companies to start adding the unique blend of physical and virtual interaction into marketing plans now. While some brands still appear mystified (and scared, perhaps?) of the technology, others are proving that AR can serve as a highly effective, interactive marketing tool. CPG giant Nestle is the latest brand to experiment with AR, using it to turn an ordinary advergame into a memorable experience.
Exciting things are happening in the whizz-bang new world of augmented reality, which will surely hit the mainstream before too long.
Many of the world's top brands have experimented with AR recently, and while some of the first wave of apps are more gimmicky than useful, others certainly shine a light on what we can expect from this space in the months and years to come.
So, for your viewing pleasure, here are 10 augmented reality videos. I cheated on the headline as all of these are brand-led apart from the last one, which is a fantastic billboard ad that uses AR, and which once again proves that the Dutch know a thing or two about AR and mobile.
Augmented Reality (AR) is the next keyword wet dream for the online industry buzz word bingo enthusiasts. As social media becomes more ingrained in commercial planning and the excitement fades into practical solutions, it’s inevitable that the new kid on the block will start to make headlines.
I think AR is an exciting development. However, behind the pomp that surrounds another buzz word, is there a commercial model that could make AR a practical tool in the e-commerce armoury?
I’m going to stick my neck on the line and say yes....
What's in place to measure advertising within mobile augmented reality applications?
When it comes to print advertising, audit circulation bureaus provide the best verification of frequency and reach for broadcasting ads to a targeted audience. TV has Nielsen ratings and other vendors approved by large advertisers to measure frequency and reach. On-line digital advertising vendors provide data about ads rather than published content. Thus they have the ability to measure ad engagement, not just published content engagement like a TV show or a magazine.
As the internet's role in daily life, more and more companies that make physical products are trying to find ways to develop online components that make those physical products more attractive to consumers.
A great example of this has been seen in the toy industry, where a growing number of products include internet add-ons. Webkinz stuffed animals, for instance, come with an access code granting access to an online virtual world.