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Posts tagged with Facebook

Publishers turn to video to offset organic reach drop on Facebook

Earlier this year, Facebook announced News Feed updates to incorporate qualitative user feedback and prioritize content from friends and family.

And last week, the world's largest social network announced another News Feed update aimed at reducing clickbait.

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Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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wimbledon stream on twitter

All the week's digital news (in five minutes)

This week's digital news roundup will, as ever, give you everything you need to know, in a handy five-minute read.

From Snapchat and iOS 10 features, to retailer results and Google's latest AI implementation, there's lots you might have missed.

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Snapchat’s user base is getting older: How should marketers respond?

Snapchat is one of the most popular messaging apps for teens, and its rise could even be partially responsible for a decline in how much users are sharing on Facebook and Instagram.

But Snapchat is itself changing.

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What marketers need to know about Facebook's latest News Feed update

Recently, Facebook came under fire after former workers claimed that they routinely suppressed conservative news stories from the company's "trending" section.

While the company disputed the claims, the implications were so serious that Facebook CEO Mark Zuckerberg met with conservative leaders.

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How to integrate search & social: It's all about curating audiences

The integration of search and social used to be about PR (social media driving link building) but now it's increasingly about conversion.

With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer's approach.

Marty Weintraub, founder of Aimclear, spoke at this year's SAScon about psychographic targeting and curating audience-based remarketing pools. Here are some of the tactics he extolled.

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facebook local ads

The week in digital (in five minutes)

Here it is, your roundup of the week's digital news.

All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.

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Does app data suggest we are nearing peak social?

Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking?

According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes.

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Is Facebook doing enough to prevent fraudulent ads?

In recent years, Facebook has grown to be one of the most dominant players in online advertising, but when it comes to policing the ads it displays, is it asleep at the wheel?

An investigation by Justin Seitz, creator of investigation tool Hunchly, raises questions about just how hard Facebook is working to weed out bad ads.

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asos bot

The 11 most interesting stories in digital this week

Here's a new feature for Fridays, a concise roundup of the most interesting digital stories of the week.

Some you may have already read about, others will have passed you by.

N.B. Cats are included.

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Young users aren't fans of targeted social ads: Report

For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.

But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.

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Content is king, but for brands, there's too much of it

The world is awash in content. 

As recently detailed by Wired's David Pierce, Instagram's photo cache grows by 80m each day.

YouTube sees 400 hours of video uploaded every minute, and more than 250,000 status updates are posted to Facebook in the same span.

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