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Here's a new feature for Fridays, a concise roundup of the most interesting digital stories of the week.
Some you may have already read about, others will have passed you by.
N.B. Cats are included.
For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.
But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.
The world is awash in content.
As recently detailed by Wired's David Pierce, Instagram's photo cache grows by 80m each day.
YouTube sees 400 hours of video uploaded every minute, and more than 250,000 status updates are posted to Facebook in the same span.
For years, local businesses have been told that customer reviews sites like Yelp can make or break them, but is that still the case?
Last week, I looked at how the the Democratic presidential candidates are using social media to bolster their campaigns.
Yesterday, Donald Trump became the presumptive Republican nominee.
Here's how he has been using social media.
The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates are actively using social media to rally support.
Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.
Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.
Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.
Here are a whole bunch of case studies and use cases, as a complete primer for AI in our industry.
This week, Facebook held its annual F8 conference during which the world's largest social network makes key announcements and launches new offerings.
Here are the five biggest developments from this year's event.
Facebook is evolving, and one of the trends has the attention of the CEO of the world's largest social network.
Facebook users are sharing less about themselves and Mark Zuckerberg is personally imploring his staff to reverse the trend of what the company internally refers to as "context collapse."
Brands like BMW, Southwest Airlines, Target and GE are increasingly experimenting with livestreaming, and some believe the medium will become an important part of the digital video marketing mix.
So what should brands looking to embrace livestreaming do to increase their chances of success?
Here are seven tips.
On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter.