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Twitter will be live streaming 10 Thursday night NFL games during the 2016 season.
Here are some thoughts on the deal and what it means for both parties.
This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.
Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.
For more stats, subscribers can download our Internet Statistics Compendium.
Private messaging is social's next big ad frontier, but there’s huge potential for these apps to evolve beyond being just another ad platform.
In the East, platforms like WeChat show how messaging apps can be potent channels for commerce, and all indications are that the same could one day be true in the West.
Facebook, Twitter, Instagram and Snapchat may hog the social media spotlight, but quietly Pinterest has become a potent social media marketing channel and, for some brands, one of the most productive.
For years, brands and publishers in particular have been warned of the dangers of wallowing too far into Facebook.
The rationale was that if brands didn't prioritise their own publishing platforms (apps and websites), they would be vulnerable if Facebook decided to shake things up.
2016, to my mind, has seen the old argument finally put to bed, as Facebook steams into new features and publishers realise the art is in hedging bets and learning as they go.
On Tuesday, Instagram announced it is increasing the maximum length of videos on its service to 60 seconds. Until now, videos have been capped at 15 seconds.
Here's what brands need to know about the change.
Welcome to another edition of our US digital marketing stats round-up – arguably the most hotly anticipated thing on the internet.
This week we’re covering digital adspend, generation Z, jazz fans, and people using their phones on the toilet. Yes, you read that right.
Brands could find that their efforts to market to users on Instagram are about to get more complicated.
On Tuesday, the popular social photo and video sharing service, which Facebook acquired in 2012, announced that it will be moving away from chronologically-ordered user feeds.
Instead, it will start employing an algorithm that aims to determine which content is most likely to be of interest to each user.
Celebrities and athletes often turn to Twitter to interact with their fans, but for one of the National Basketball Association's biggest stars the popular platform became too noisy.
As his following grew into the millions, Stephen Curry of the Golden State Warriors started using Twitter less and less, something his former university roommate, Bryant Barr, noticed.
With most brands active in multiple social channels, it's no surprise that many seek to cross-promote their various social accounts.
But could the ability to do that be severely curtailed in the future? Instagram's behavior suggests that it could.
With Facebook Live, the world's largest social network has entered the live-streaming space in a big way.
As with most new Facebook product launches, there are many considerations for brands and marketers.
Here's what they should know about Live.
Research from Emerson College’s Engagement Lab, suggests luxury brands performing well in social media engagement often lagged behind in word-of-mouth (WOM) performance.
At the same time, brands who performed well in the WOM arena were making less impact in social media.