Posts tagged with Google Adwords

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Facebook adds value optimization to ad bidding & Lookalike Audiences

By some estimates, upwards of 85 cents of every new dollar spent on digital ads today is going to Google or Facebook.

That's not just a result of the fact that both companies have massive audiences, but also a result of the fact that both companies continue to offer marketers more and more options for targeting those audiences.

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Eight ways brands can take content marketing to the next level

Content marketing as a buzzword seems to have peaked. It's not that content is less popular, but rather that we all now know content is here to stay.

In a way, we've moved from 'doing content marketing' to 'marketing in a content-driven world'.

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How charities are suffering since Google removed right-hand PPC ads

We recently ran a piece around Google killing right hand side ads in SERPs, and the impact that might have on PPC activity. 

But the discussion so far has predominantly been around companies and agencies that are likely to have some level of flexibility within their display budgets. 

One group that will be impacted in a very different way is the charity sector, particularly those who rely on Google’s Ad Grants programme, which limits bids to just $2.

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Google Customer Match: what does it mean for marketers?

Customer Match is Google's equivalent of Facebook Custom Audiences, using email addresses to target PPC ads and display ads across Gmail and YouTube.

You can read the Google announcement here for a quick summary. But, what will Customer Match mean for marketers?

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A super accessible beginner’s guide to programmatic buying and RTB

In conjunction with our Get With The Programmatic conference taking place on 29 September, here’s a revised and updated beginner’s guide to all things programmatic.

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Google reveals impact of store visits on conversions

Last year, Google added store visits to its Estimated Total Conversions feature.

At the time, Google noted that "roughly 95% of retail sales take place in physical stores," making the ability to measure the influence of online ads on offline sales of great importance.

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You can't do PPC if you can't code

PPC is complicated. 

There are dozens of interrelated on- and off-site metrics. There are hidden factors like Quality Score and competitor activity.

There are unquantifiable, fuzzy influences like user intent and ad quality. And everything varies by time, device, demographic and location.

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What is Google AdWords and how does it work?

If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.

Here we’ll be looking at Google AdWords, Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them.

There’s no need to wait for your new site to work its way organically up the rankings. By using paid search you can see immediate results and it’s not nearly as difficult to use or expensive as you may think.

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10 interesting digital marketing stats we've seen this week

It's that time again when we round up the most interesting digital marketing and ecommerce stats weve seen in the past seven days or so.

This week it includes Google Adwords, online video shares, live chat, Channel 4's earnings, mobile ads, and email marketing.

And for more delicious stats, download Econsultancy's Internet Statistics Compendium.

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Google making more changes to AdWords: display network updates

This month Google has announced another change to Google Adwords - the addition of a Display Network tab which will consolidate all display reporting and targeting in one place.

I've come to the conclusion that this is to increase the use of Google's display network by making it easier to use, to keep up with competition and, of course, to make more money. 

Display network advertising through Google has seen a lot of improvements over the last year and they have been pushing it almost as much as their search advertising.

However, it has always been harder to grasp and easier to make mistakes on than the search network. Hopefully this update will help users be able to manage campaigns more easily so people can get better results for their websites.

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How to rate your PPC agency

Some of the most talented search people in the business are in the UK market and although it’s relatively small there is a lot of competition. So if your campaigns aren’t being managed correctly, you could be falling behind.

Here are five ways you can assess your Pay Per Click (PPC) Agency, even if you don't have direct access to your campaigns…

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The impact of display URLs on PPC campaign performance

It's something that's easily overlooked: the impact your display URL has on your PPC campaigns.

What display URLs produce the best results? Which can have a negative impact? Thanks to a small study that was recently conducted, we have some data to consider.

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