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Posts tagged with Joined Up Marketing

C is for…joined up marketing excellence: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This post by Maria Wasing, was originally published on the Episerver blog. Maria looks at the five Cs of multichannel marketing...

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A bad customer experience affects all channels: a #JUMPchallenge

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This post was written by Geoff Galat, and was published on the tealeaf blog. Geoff talks about how a bad customer experience has a knock on effect across all channels. 

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Tracking multichannel sales: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This post is by Merinda Peppard, and was originally published on the Efficient Frontier blog... 

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Joining online with offline marketing: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This entry comes from Darika Ahrens, and has been published on the Grapevine Consulting blog...

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Joined up marketing for small business: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

In this entry, taken from the JupiterJasper blog, Bronwyn Durand looks at the issue of joined up marketing from a small business perspective... 

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The consumer doesn’t distinguish between online and offline: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This latest entry comes from Jed Hallam's blog, and looks at the reason why companies need to join up their marketing efforts: the consumer. 

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How to achieve excellence in joined-up marketing: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

Kevin Cochrane, Chief Marketing Officer of Day Software, discusses the importance of implementing a multichannel marketing approach across all touch points of an organisation. 

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Why it’s worth your while to join up online and offline marketing: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

The post comes from Illiya Vjestica, and was originally posted on the Dog Digital blog. The whole post is worth checking out, but here is an extract showing how some UK brands are using multichannel.

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Why it’s worth your while to join up online and offline marketing: a #JUMPchallenge post

This guest post from Anthony Burke is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

It was originally published on the WSI blog, and looks at how some offline marketing techniques can be integrated with online marketing... 

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How to achieve excellence in joined-up marketing: a #JUMPchallenge post

This post from Kevin Gibbons of SEOptimise is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October. 

Kevin, a regular (and also the most prolific) guest blogger on Econsultancy talks about how companies can join up their marketing efforts, looking at how those responsible for PR, search, email, social media and organisational structure can work together. 

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Bloggers! Enter the #JUMPchallenge, win a blogging hamper!

JUMP - joined up marketing & PRIn October more than 1,000 senior marketing professionals will attend Econsultancy's JUMP event to learn how to join up online and offline marketing. We have assembled a really wonderful line up of speakers who will share knowledge and insight. It promises to be a great event.

As part of our move into multichannel territory we've been trying to raise awareness of the issues, challenges and opportunities involved with joined up marketing. We launched a JUMP magazine and a multichannel marketing blog, and now we'd like to invite the world's marketing bloggers to take part in the #JUMPchallenge.  

And yes, there's an iPad to be won... 

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