Apparently, the short answer to this question is yes.
It seems that Australian businesses are still resisting going online, dismissing social media and refusing to divert their attention and budget away from traditional sales channels.
It looks like Facebook could be attempting a further push into e-commerce with the reported creation of a new feature which will allow users create wish lists of home furnishings, clothing and other retail products.
The new Collections feature enables retailers to put 'want' and 'collect' buttons on their pictures, which can be clicked by users to create a wish list on their personal profiles.
The buttons are still in beta testing at the moment and will only be rolled out to the US initially, but if they prove successful there is no doubt they will be available for Australian retailers too.
Our industry has been talking about "year of the mobile" going back four or five years now. It was a long time coming but a pretty safe bet to say that it has arrived.
It's easy for us online people to be very excited about the opportunities that have arrived with the mobile era, for us to show off case studies and white papers about retailers with deep pockets who have already achieved great things on mobile.
It's undoubtedly a very exciting time. However, the reality is there are a number of internal challenges for retailers to over come when adapting to mobile and the rapid change in consumer behaviour that mobile is driving.
Want to know where you should be aiming your e-commerce investment to increase online sales?
We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning to invest in over the next 12 months.
With the advent of shopping related media in the ad market today, it’s no
surprise that many people have a hard time defining the right
expectations for performance from their retail publishing partners.
Not long ago, it was unheard of for a brand or agency to be
purchasing digital media on a retailer’s website. However, with the
amount of cross-channel shopping that consumers are doing, and with the
amount of influence that websites have on in-store purchases, it’s no
longer something brand advertisers can ignore.
Boots provides the best multichannel user experience, according to a new report, just a week after announcing a major overhaul in this area.
The retailer introduced a "massive shift” in the way it trains and rewards staff last week, with the focus moving from sales figures to customer care measures.
According to Webcredible's 2011 Multichannel Retail Report, Boots offered the best overall experience, followed by M&S, Debenhams and Waterstones in joint second place.
The seemingly endless parade of thousands of brands you’re faced with in the weekly ‘big shop’ means it’s sometimes impossible to know where to start.
Similarly, opening my email inbox only to be confronted by a mob of generic and impersonal marketing emails trying to feed me their latest offers can be overwhelming to say the least.
It’s been over two years since I published an article on the Econsultancy blog entitled: Are
retailers following best practice to improve conversion rates?
article I was specifically looking at the checkout processes of a variety
of retailers, and in particular whether or not they have enclosed (or in other words
removed site wide elements and distractions to focus the user) the process.
In this article I have revisited the retailers who featured in this
article to see which of the retailers who didn’t enclose their checkouts then are now using this approach .
Enclosing the checkout is an approach I almost always
recommend my retail clients adopt as a primary way of improving their
checkout funnel conversion rate.
What constitutes usability best practice for e-commerce? In fact, what makes something/anything 'best practice'?
I’m the first one to say that I regularly refer to ‘usability best practice’ and best practice is certainly a phrase used often enough by Econsultancy. I thought it would be worth starting a discussion on what you think when they hear this term, and what you feel justifies having the label ‘best practice’.
Or perhaps you feel it should just be banished from our industry!
If you knew which customers were making decisions right at the store shelf, or
on a showroom floor, would you talk to them differently than someone
doing research from home?
Of course. Increasingly marketers are reaching shoppers through mobile devices as they make retail choices in stores. There's a huge opportunity for digital marketing to come "inside the store" to provide realtime air support to help win sales.