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In its eighth year, the State of Search Study from SEMPO and Econsultancy has been a record of growth. After slowing in 2008-2010, SEM has returned to robust growth of nearly 19% in 2012.
But change is afoot, with more marketers prioritizing integration and attribution in SEM.
Also, women are slightly more prone to clicking on paid search results than males, and, as age increases, so does the likelihood of clicking on paid search results.
The research, based on 28m people in the UK, making a total of 1.4bn search queries during June 2011, is the first in the UK to reveal click through rate (CTR) by natural search position for both brand and non-brand search terms and how these CTRs change by vertical.
This week, Econsultancy published an update to its PPC Bid Management Technology Buyer's Guide. The report estimates that the market for PPC bid management technology will grow by 17% in 2012, in line with the overall North American search sector, which is predicted to grow from a value of $22.9 billion, to $26.8 billion in 2013.
The report shows that many areas of digital are increasingly integrated, with the biggest opportunities for growth in this sector coming from mobile paid search, a focus on multichannel retailing and the continuing forward march of social media.
Econsultancy has published its first Search Engine Optimisation Best Practice Guide for the Middle East, authored by experienced digital marketing consultant, Husam Jandal.
Focused on country-specific search engine marketing strategies, the report stresses the importance of understanding your audience and producing locally relevant content for both the English and Arabic-speaking population.
This blog post touches on just some of the issues that marketers need to take into account when optimising web pages in the Middle East.
The UK paid search market is expected to grow by 14% and reach a value of £4.19bn by the end of 2012, up from £3.68bn in 2011.
The figure, published today in our UK Paid Search Agencies Buyer’s Guide, includes media spend and money spent on agency services and consultancy.
With the release of Google+ in September 2011, businesses have been looking to see how the platform can assist in their digital marketing efforts.
In particular, companies have been keen to see how Google+ can impact on search engine marketing.
Well co-ordinated press releases over the past couple of weeks provide a hint at what Google has up its sleeve.
We believe it will mark one of the most significant changes to search engine marketing since AdWords was launched.
In fact, this could be the beginning of the end of search results as we know them...
Econsultancy had today launched the annual UK Search Engine Marketing Benchmark Survey, in association with Guava, part of the NetBooster Group.
The research, now in its sixth year, explores levels of spending on paid and natural search, as well as the impact of trends such as the rise of mobile and growth of Google+. As usual, those taking part in the survey will get a free copy of the full report.
Real-time bidding, data segmentation, and new buying methodologies have made a dinosaur out of the traditional agency request-for-proposal.
A programmatic approach to budget allocation and audience discovery is coming soon that will forever transform the RFP from a static document to an effective attribute matching engine that can effectively connect the demand and supply sides in media.
Trademark infringement. Counterfeit merchandise. Domain squatting. Affiliate abuse. The old bait-and-switch. There are myriad ways of commiting fraud, but overall, some 600 million paid search clicks are stolen in the US every month.
At least, according to a recent study by MarkMonitor which found, based on an analysis of data from various sources including comScore, Marketing Sherpa, Hitwise and others, that one in seven brand-driven paid search clicks go somewhere they ought not to according to trademark law, affiliate agreements or the DMCA.
Russia’s government last month announced possible plans to launch a national search engine, their aim being to have tighter control over filtration, and to ensure the ‘safe access of information’.
The venture would set them back around $100m (around £65m), and it would be a long and lengthy process to overtake the market leader Yandex, who currently holds 62.8% of the market share in Russia.
Despite the plans being questionable, the announcement does bring to attention certain aspects of the Russian search market.
"What if you told us what you were trying to sell and we matched that to the queries of our users?" asked Nick Fox, business product management director for Google's AdWords team. What if search ads just...happened? You tell us what you're selling, we do the rest."
Keyword-free ads are just one example of the potential future of paid search advertising Fox presented at Search Engine Strategies today. Google is also looking at CPA ad models and "smarter formats."