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Social commerce is a term that’s been around for a while now, and it isn’t going to go away anytime soon. But there still seems to be some confusion within the industry about what it is and what it means.
I’ve dug out a handful of presentations that cover the main facets within this specific, rapidly-evolving area of e-commerce.
Top retailers are increasingly turning to the web to grow revenues and acquire more customers. But are these online retailers delivering the experience that consumers now expect, particularly given the increasingly social nature of the web?
The UK's shoppers spent £4.9bn online last month, 20% more than in the same period in 2010, bringing the total spend so far this year to £10bn.
Social commerce is being tipped as one of this year’s major online growth areas.
With Groupon now officially the fastest growing company ever and retailers announcing new Facebook stores on a weekly basis, the tipping point seems to have been reached.
Richard Anson is the CEO and co-founder of Reevoo, which aggregates verified reviews for brands and retailers.
I've been speaking to Richard about how he fosters a culture of innovation within the company, and how he sees the development of social commerce and Reevoo's role in this.
You don't need to look any further than Facebook's massive usage to realize that social networking is a mainstream phenomenon that is here to stay. And you don't have to look any further than the rapid rise of group buying websites like Groupon to realize that group commerce is going to be something a lot of entrepreneurs and companies focus in on over the coming years.
Web giant eBay hopes that it can put its own spin on both to rekindle growth in its core market.
One of the key trends in the new Econsultancy E-commerce Platforms Guide is that of a marked integration between social media and the e-commerce environment.
Social media has long been a strategic element within online retailing, long before the marketing term for this activity became fashionable. But which is best: using social media to help you sell, or solely relying on selling through social media?
A recent article on AdAge caught my eye which explores this, by considering the potential rise of “f-commerce”, or in other words, Facebook commerce.
Last week some of us from Econsultancy US had the pleasure of
traveling to London for the Digital Cream event (the equivalent of
September's Peer Summit
in New York). The day included a short talk on hot topics from the
US perspective. In Part One, we looked at social media in general. This post finishes up with social commerce and email.
Ecommerce is one of the most mature markets online but that doesn't mean that it isn't a dynamic and fast-paced market in which participants need move quick to stay ahead of the curve.
Here are 15 enlightening presentations that can help you do just that.