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Posts tagged with Technology

Marketing Oriented Technology Organisation

Six tips for becoming a marketing-oriented technology company: part one

“What is Marketing?” Mark Ritson asked me when I took his course at London Business School ten years ago.

Ironically, marketing has an image problem and dispelling these myths is the enabler to great marketing decisions.

Being at the heart of two tech organisations I can now share six tips from my experience on how to become a marketing oriented technology company. This will come in two parts with these three tips now to start you off...


How has the Queen used technology over the last 60 years?

Not content with merely heading up the Commonwealth, The Queen apparently maintains active accounts on Twitter, Facebook and Flickr.

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The 'four pillars' of agency maturity

Econsultancy's Progression of Agency Value report looks at the challenges faced by agencies as they attempt to adapt to a rapidly changing market. 

The report, published in association with Adobe, presents a broad-based model for agency maturity incorporating the essential component areas arising from the research (data, technology, skills and culture).

I'll summarise these four 'pillars' of agency maturity after the jump... 

The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World

Developing a model for agency maturity in a digital world

Digital technologies are having a transformational impact on the communications environment but whilst much analysis has been conducted into implications for client-side marketers, a relative paucity of research exists into how agencies are adapting their processes, offerings and capabilities.

Econsultancy's The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World report, conducted in partnership with Adobe, examines how agencies need to evolve across four key pillars of maturity: data, technology, skills and culture. 

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Ten signs we're in a tech bubble

Are we in a tech bubble?

There debate is only growing, and while it may not really matter to most of us, there are ten particularly worrying signs for those who have expoure to companies that are running on VC fuel and may need to go public in the near future.


Techies are from Mars, marketers are from Venus

Marketing software companies might orbit the planet marketing. But they certainly do not live on it.

Despite claims to the contrary, tech geeks still don’t ‘get’ marketers. But what can marketers do to improve relations with techies?


How marketing teams should think about technology

While sound understanding of marketing technology is mandatory for marketers, riding every hyped tech wave is bound to spread you too thin. Selective participation is key to succeeding.

Technology has become an integral part of marketing, no doubt. And navigating the multitude of new technologies, the art of prioritisation is arguably the most important challenge to address. Data from Econsultancy’s Marketing Budgets 2011 Report gives food for thought.


16 mind-blowing examples of big-brand projection mapping

At Econsultancy’s Future of Digital Marketing event last week, a term popped up that I’ve had some interest in recently: projection mapping. 

It was mentioned only once, by those clever chaps at Layar, but I feel it deserves a little bit of expansion. 


Start me up! A profile of email sentiment service Chorus

Chorus is a startup based in Australia which takes sentiment monitoring to another level by allowing customer support teams, marketing departments and PR professionals to analyse and prioritise the emails they receive. 

It helps internal structures and processes to focus on the negative issues first, meaning that customer experience is managed on an intelligent basis, according to severity. 

We caught up with Dave Trindall, one of the co-founders, to discuss sentiment monitoring, delivering excellent customer service, the problems with current email systems and, of course, Chorus itself. 


14 brilliant examples of brands using interactive offline advertising

Digital marketing, communications and advertising isn’t now just restricted to the internet, especially as online channels continue to develop and merge into offline ones.

For example, we’re seeing traditional advertising space, such as television and outdoor display evolving into digitally-driven platforms, like connected TV and electric billboards.

Here are 14 truly great examples of where technology acts as the glue between digital and traditional advertising space...

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It's change, not disruption

One of the tech industry's favorite words is 'disruption'. You hear it all the time. Company X is disrupting some industry. Or Company Y has been disrupted and because of that, is on the brink of going bust.

On the surface, the concept of disruption seems fairly straightforward: young companies, many propelled by new technologies, enter markets and make a huge impact, often sending larger, entrenched players into a tailspin.


Man vs. Machine: the automation of PPC campaigns

Econsultancy’s PPC Bid Management Technology Buyer’s Guide published last week highlights an  increased reliance on automated campaign management tools.

But how necessary is it to use this kind of software?