Posts tagged with Training

Google cozies up to agencies in AgencyLand

Google's relationship with agencies has always been a little bit tenuous. Sir Martin Sorrell, chief of WPP, once described Google as a "frenemy". He's not the only one who has clearly felt that Google was a necessary evil.

But perhaps the recession has made Google more humble, or the search giant is simply maturing. This week, it was announced that Google had launched a beta of AgencyLand, an online portal for select agencies.

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The online world is more multilingual than ever

The experts, it turns out, were right. The internet continues to spread across the world with incredible fervour. Nowadays, internet access can be found in even the most remote corners of the world.

Deep in the Philippines lies the tropical island of Boracay, which until only recently relied on a single power generator for the entire island. Today however, high speed wireless internet can be accessed from just about any bar, restaurant, hotel or café on the island.

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Bridging the interactive skills gap

skill gapBack in interactive marketing's beginning, a word you heard time and time again was "silo." There were silos between digital and traditional advertising and marketing at both the agency and client levels. The gulf was broad and often seemed unbridgeable. These days, there are new silos popping up all over the interactive landscape. And they're attributable to an industry skills gap.

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Are retailers following best practice to improve conversion rates?

Retailer logos for John Lewis, Play.com, Toyrus and PC WorldNow with our economy firmly in a recession, most retailers no longer have the types of budgets available to replatform. Instead, 2009 will be a year for improving their existing platforms, trying to increase conversion rates, average order values and returning visitor numbers.

So with this primary drive to improve performance, are retailers doing all that they can? Are retailers following best practice to help more visitors complete the buying process, and are retailers removing usability barriers to ensure that in such competitive times visitors aren’t encouraged to find reasons why they shouldn’t complete their purchase?

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