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It’s the weekly round-up of amazing stuff we’ve found on the internet that has no consistent title but boy, its intent is as strong and true as ever.
Lofty claims for a round-up of Robot Jox GIFs and Game of Thrones sex-maps, but still, there’s room for all in this cultural stew of ours.
Now its time for your tasty portion of internet stew served by a friendly matron who has only dropped a tiny amount of cigarette ash into the bowl.
Here it is everyone, your bi-weekly dose of digital marketing stats.
This week it includes Tumblr's influence on TV engagement, PPC, Facebook marketing, Reddit's referral traffic and the Internet of Things.
And for more statistical goodness, download the Econsultancy Internet Statistics Compendium...
The immediate and public nature of Twitter has helped the social network establish itself as the talking shop of choice for live TV viewers.
From time-to-time Facebook will try to claim that its useless hashtags are just as effective for real-time conversations, or new second-screen apps will crop up before their inevitable decline forces a forlorn rebrand, but as yet Twitter has yet to face any genuine challengers in this area.
However a new study claims that Tumblr is in fact Twitter’s main rival when it comes to TV engagement, with conversations among viewers spiking in the hours after a programme has aired and lasting for days afterwards.
This is partly due to the prevalence of DVRs, streaming, and other video on-demand services which mean that traditional viewing times have shifted and extended from the live broadcast window to the days and weeks after an episode airs.
How does a 110 year old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?
It seems like a fiction, but the venerable American corporation does some excellent work on many different social media channels, tailoring its output and connecting to each channel’s audience with the right content and tone of voice.
I’m writing this as someone who doesn’t have a particular interest in cars, either from a practical or aesthetic point of view.
However, as someone with a definite interest in great content, over the past few months Ford has definitely piqued my curiosity. Particularly when it comes to social video.
This article will only have one use of the term ‘millennial’ and I’ve just used it up already.
The majority of Tumblr users are under 34 years old, which basically means I only have approximately eight months left to legitimately write about the micro-blogging platform before the core demographic cast me out towards the shores of an increasingly older person populated Facebook.
“Hi mum. They finally kicked me out of their stupid club. Yes I’ll look at the photos of your embroidery. Yes I’ll leave a comment. Sigh.”
So what’s the appeal of Tumblr? What are the benefits? Are there any brands currently excelling on the platform?
Let’s first take a look at some stats to grab your attention.
Facebook, Twitter, Pinterest and Tumblr drove an unprecedented amount of traffic to retail sites in Q4 2013 with revenue-per-visit (RPV) increasing across all social channels.
However, Pinterest is taking swift advantage of Facebook’s slowing growth by achieving a 50% quarter-over-quarter increase in RPV.
That’s not to say that Facebook didn’t end 2013 in a big way. In fact it broke multiple records as per usual.
These findings come from Adobe’s recently released social intelligence report for Q4 2013. The report reveals an otherwise massive end of year for Facebook with click-through-rate (CTR) up 365% year-over-year and 41% quarter-over-quarter.
This follows another recent report from Kenshoo revealing that Facebook ads drove a 60% increase in sales revenue in the same quarter.
However, as stated at the top of the page, things are certainly not all rosy for Facebook, with other social media networks asserting their positions and overtaking Facebook in key areas.
Let’s take a closer look at the report.
Drinks brand Sprite managed to outperform its rivals and achieve the greatest exposure on Tumblr in July.
This is despite the fact that it only blogged three updates, while second-placed MTV posted a massive 114 times.
The findings, which come from a report by Simply Measured, show the high potential for long-term amplification on Tumblr compared to other social networks, as nearly all of Sprite’s 85,000 reblogs were owed to a single post made prior to the study period.
The Sprite post in question is an animated GIF of a game of spin the bottle. Not very complex, but it captured the imagination of Sprite’s audience and isn’t something that can necessarily be replicated on other networks.
Back in June 2012 Tumblr creator David Karp and his team publicly announced a more focused attempt at getting advertising on people’s dashboards.
One of the first brands to trial the paid service was Adidas, however it is definitely not the best as proven by the low amount of ‘re-posts’ it receives.
If there’s one thing I’ve learnt over the years from working in digital marketing, it’s that first reactions to tech news stories are rarely accurate.
The time to form an opinion, in my experience, is when the stories ending in question marks die down.
When the Tumblr news broke (Yahoo’s planned acquisition @ $1.1bn) we were predictably flooded by instantaneous musings and misunderstandings around the network and its new owners.
Speculation then moved onto what Yahoo should do with its new toy, with a common concern muted as the nonsensical introduction of spammy ads.
It's official: Yahoo has purchased popular blogging platform Tumblr for more than a billion dollars - $1.1bn to be exact.
The internet's latest nine-figure acquisition is probably one most industry observers wouldn't have predicted.
After all, despite that an ex-Googler, Marissa Mayer, is at Yahoo's helm, there were few prior indicators that she was looking to make a billion dollar purchase.
And if there had been, Tumblr, while incredibly popular, doesn't seem like the company that would have made it to the top of the list as Yahoo's track record with acquisitions of user generated content startups is not all that impressive.
From Geocities to Flickr, Yahoo has proven to be a master of reverse alchemy in the space, repeatedly finding ways to turn gold to lead.
I spent a number of years as a social media manager - first for PayPal, then giffgaff and, most recently, I was the corporate community manager for the BBC. I feel a strong affinity to those behind the brand handle after being through the wars myself. It's not uncommon to spend sleepless nights at a keyboard, or take a night bus home so you can stay above ground to tweet during an issue ,or be attached to your phone on your only vacation in months. This is the current state of our community directors and their staff.
It was great to see Ogilvy feature three social community managers on their recent panel, The Rise of the New Community Manager, as part of Social Media Week. The panelists included Karen Untereker, U.S. Manager, Social Media at Ford Motor Company, Ariel Norwood, Online and Social Media Team Leader, Northeast Region, Whole Foods Market and Vanessa Wojtusiak, Head of Social Marketing, iHeartRadio and was moderated by Rachel Caggiano, Senior Vice President, Social@Ogilvy.
A recent Gartner press release suggested a major change in the way we might interact with ecommerce in within the next few years. Their prediction is that by 2015 fully half of retail customer identities will be based on social network identities. The report’s main thrust is on the impact of this shift on IT and security infrastructure, but what is much more interesting is the potential for a more direct connection between purchase and social identity.
The logic behind this potential growth is the frictionless “log-in with Facebook or twitter” option that allows customers to skip the laborious sign up or registration process. But the obvious question that arises is: What happens when social identity becomes purchaser identity? When you consider the potential meshing of purchase data with social data there appears to be a huge opportunity here for e-commerce sites to improve sales and build loyalty.